Introduction to The Lean Brand V1. Presentation by Jeremiah Gardner at SXSW 2014.
(illustrations by @FAKEGRIMLOCK)
About the book:
The Lean Brand is the first book to apply lean principles to brand development to help startups and innovative enterprises form validated, sustainable, and passionate relationships with their customers based on experimentation, validated learning, and iteration rather than subjective opinion in this new era of value-creation.
Become an early adopter: http://leanbrandbook.com.