VLAB: Shaking the Money Tree (Social Networks)

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Comments 1 - 5 of 5 previous next Post a comment

  • + doina Doina 2 years ago
    Well, for sure I am I have crossed few of them. Here it is an interesting study.

    Thank you for sharing!
  • + SRINI Srini N 2 years ago
    A much needed analysis. just whets the appetite. tnx 4 sharing.
  • + SRINI Srini N 2 years ago
    social network or social ladder?! LOL!
  • + SRINI Srini N 2 years ago
    matching personal profiles to activities/tastes of the memebers can yiield useful demogarphic data for media planners and advertisers.
    Yes it is proliferating like the dot coms of late 90s. VCs must watch out.
    Social nOt working is not just smart word play and hence a concern for employers and managers!
  • + inirs Srinivasan Rajagopal 2 years ago
    Very nice way of representing users in a social network
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Notes on slide 1

Thanks Carrie & Christine. And thank you for being here. Many of you are here because you want believe in the opportunities that social technologies can give you and your companies. But many of you are here also because you’re concerned about the changes being caused when people have social technologies in their hands. That’s because these tools give people power, the power to express themselves in blogs, and the power to connect. People with power can be a very powerful force. Let’s take a look at some points in history when people power made a difference.

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VLAB: Shaking the Money Tree (Social Networks) - Presentation Transcript

  1.  
  2. Shaking the Money Tree of Multi-Platform Social Networks Jeremiah Owyang Senior Analyst Forrester Research Feb, 2008
  3. Agenda
    • Thank you VLAB!
    • House Cleaning
      • Cell phones off
      • Bloggers tag is VlabFeb08
    • Opening Remarks
    • Presentation: Sourabh Niyogi, SocialMedia
    • Presentation: Jia Shen, RockYou
    • Panel Discussion:
    • Q&A
    • Closing: Gigi Wang
  4. Social Technographics Base: Online adults and youth Source: US Social Technographics ® Q2 2007 Online Survey and Technographics ® Q4 2007 Online Youth Survey Creators Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Critics Post ratings/reviews of products or services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Collectors Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Joiners Maintain profile on a social networking site Visit social networking sites Spectators Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews Inactives None of the above
  5. North America Technographics Base: US online adults and youth Source: North American Social Technographics ® Q2 2007 Online Survey & North American Technographics ® Retail And Marketing Online Youth Survey, Q4 2007
  6. Members use social networks for communication Sources: North American Technographics Retail And Marketing Online Youth Survey, Q4 2007 40% Watched a video: 55% Wrote on someone’s profile page (e.g., wrote on a wall, posted a testimonial): 51% Read a blog or journal: 47% Listened to music: 53% Send a friend/connection request: 59% Searched for someone that I used to know: 65% Looked at profiles of people I didn’t know: 70% Posted/updated my profile: 79% Sent a message to someone: 86% See what my friends are up to: Frequency Activity
  7. The Many Challenges of Social Networks
    • Difficult to Monetize
      • “ Marketers say as few as 4 in 10,000 people who see their ads on social networking sites click on them, compared with 20 in 10,000 across the Web. Mark Seremet, president of video game publisher Green Screen, stopped advertising on MySpace last spring because of a 13-in-10,000 response rate. "It's really hard to make money on that anemic click-through rate," says Seremet.” –Businessweek
    • Excess of Players
    • As Marketers Move In, Users Move Out
    • Untrustworthy Member Data
    • Privacy Concerns Mount as Developers Move In
    • Plateau or Social Network Fatigue?
    • Successful Networks have hard time scaling
    • Loss in workplace productivity “Social not -working”
  8. Panel
    • Jeremiah Owyang , Forrester Research, web-strategist.com
    • Sourabh Niyogi, Co-Founder & Vice President of Engineering, SocialMedia
    • Jia Shen, Co-Founder & CTO, RockYou
    • Kevin Marks, Developer Advocate, OpenSocial, Google
    • Steve Cohen, Head of Platform, Bebo •Ken Gullicksen, Managing Partner, Morgenthaler Ventures
  9. Follow-Up post
    • Web-strategist.com/blog
    • Tag: VlabFeb08

+ jeremiah_owyangjeremiah_owyang, 2 years ago

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