Social Media Toolchest and Web Strategies

Slide 1: Connect with the audiences and influencers who Connect matter The Tools of Social Media June 1a, 2007 Jeremiah Owyang Director of Corporate Media Strategy Speaker | Blogger | Video Blogger | Social Media Consultant Web-strategist.com

Slide 2: Survey A show of hands, who’s using what tools? • Blogs, Wikis, Social Networks, Virtual Worlds, Podcasts, Video, Twitter, Live Streaming other?

Slide 3: Path 1. Survey 2. Concepts 3. Trends in 2007 4. Tools: Listening 5. Tools: Community 6. Tools: Publishing 7. Future of Social Media 8. Q&A

Slide 4: Concepts Important to understand before using tools • Strategy and Mind shift needed first – Prospects and Customers are sharing real experiences –are you present? – Marketing has shifted off the corporate domain and google results – Corporate Websites are less relevant • Many employees are communicators – “Edgeworks” • A new influencer group – Press, Analysts, Media (enter Social) • Understanding Tools, then listening required first • These tools are more than Marketing, Product, Support, Internal • Consider joining before building • Social Media tools are just that, tools • Measurement crucial

Slide 5: Trends in 2007 • Corporations dipping toes to diving in • “How” asked more than “Why” • Budgets and Headcount • Community Manager role appearing (evolved from evangelist) • Trends in Tools: – Asynchonous to near-real time – Richer media – Amorphous – Ubiquitous – Mobile • Corporations are becoming Media Companies • Measurement becoming more important

Slide 9: Listening Tools • Measurement Strategy – Setup measurement goals first – New attributes to measure • Measurement Tools – Analytics – Feedburner – Over 30 companies that provide social media measurement – Many other tools • Listen – Feedreader – Technorati – Google – Google Alerts – Aggregators like Digg and Techmeme • Internal Processes – Air Traffic Tower • Strategies – Where are the conversations? – Who is a connector, who is a node, who is a sneezer? – What topics are resonating? What’s a meme?

Slide 10: Community Tools • Forums • Wikis • PublicSquare (BoA) • Ideastorm • Social Networking white label • Virtual Worlds – Second Life – Active Worlds

Slide 11: Publishing Tools • Blogs • Audio Podcasts • Online Videos • Twitter • Live Streaming • What’s next

Slide 12: The Future of Social Media • Corporate website is collaborative • Ideastorm • Social Networking white label • PublicSquare (soon to join BoA) • Video becomes ubiquitous • Triangulation of media with mobile

Slide 13: Community Resource

Slide 14: Community in charge

Slide 15: Community Publishing

Slide 16: Q&A Jeremiah Owyang web-strategist.com/blog Director, Corporate Media Strategy, PodTech.net