The Tools of Social Media June 1a, 2007 Connect Connect with the audiences and influencers who matter Jeremiah Owyang Director of Corporate Media Strategy Speaker | Blogger | Video Blogger | Social Media Consultant Web-strategist.com

Survey A show of hands, who’s using what tools? Blogs, Wikis, Social Networks, Virtual Worlds, Podcasts, Video, Twitter, Live Streaming other?

A show of hands, who’s using what tools?

Blogs, Wikis, Social Networks, Virtual Worlds, Podcasts, Video, Twitter, Live Streaming other?

Path Survey Concepts Trends in 2007 Tools: Listening Tools: Community Tools: Publishing Future of Social Media Q&A

Survey

Concepts

Trends in 2007

Tools: Listening

Tools: Community

Tools: Publishing

Future of Social Media

Q&A

Concepts Important to understand before using tools Strategy and Mind shift needed first Prospects and Customers are sharing real experiences –are you present? Marketing has shifted off the corporate domain and google results Corporate Websites are less relevant Many employees are communicators “ Edgeworks” A new influencer group Press, Analysts, Media (enter Social) Understanding Tools, then listening required first These tools are more than Marketing, Product, Support, Internal Consider joining before building Social Media tools are just that, tools Measurement crucial

Strategy and Mind shift needed first

Prospects and Customers are sharing real experiences –are you present?

Marketing has shifted off the corporate domain and google results

Corporate Websites are less relevant

Many employees are communicators

“ Edgeworks”

A new influencer group

Press, Analysts, Media (enter Social)

Understanding Tools, then listening required first

These tools are more than Marketing, Product, Support, Internal

Consider joining before building

Social Media tools are just that, tools

Measurement crucial

Trends in 2007 Corporations dipping toes to diving in “ How” asked more than “Why” Budgets and Headcount Community Manager role appearing (evolved from evangelist) Trends in Tools: Asynchonous to near-real time Richer media Amorphous Ubiquitous – Mobile Corporations are becoming Media Companies Measurement becoming more important

Corporations dipping toes to diving in

“ How” asked more than “Why”

Budgets and Headcount

Community Manager role appearing (evolved from evangelist)

Trends in Tools:

Asynchonous to near-real time

Richer media

Amorphous

Ubiquitous – Mobile

Corporations are becoming Media Companies

Measurement becoming more important

Listening Tools Measurement Strategy Setup measurement goals first New attributes to measure Measurement Tools Analytics Feedburner Over 30 companies that provide social media measurement Many other tools Listen Feedreader Technorati Google Google Alerts Aggregators like Digg and Techmeme Internal Processes Air Traffic Tower Strategies Where are the conversations? Who is a connector, who is a node, who is a sneezer? What topics are resonating? What’s a meme?

Measurement Strategy

Setup measurement goals first

New attributes to measure

Measurement Tools

Analytics

Feedburner

Over 30 companies that provide social media measurement

Many other tools

Listen

Feedreader

Technorati

Google

Google Alerts

Aggregators like Digg and Techmeme

Internal Processes

Air Traffic Tower

Strategies

Where are the conversations?

Who is a connector, who is a node, who is a sneezer?

What topics are resonating? What’s a meme?

Community Tools Forums Wikis PublicSquare (BoA) Ideastorm Social Networking white label Virtual Worlds Second Life Active Worlds

Forums

Wikis

PublicSquare (BoA)

Ideastorm

Social Networking white label

Virtual Worlds

Second Life

Active Worlds

Publishing Tools Blogs Audio Podcasts Online Videos Twitter Live Streaming What’s next

Blogs

Audio Podcasts

Online Videos

Twitter

Live Streaming

What’s next

The Future of Social Media Corporate website is collaborative Ideastorm Social Networking white label PublicSquare (soon to join BoA) Video becomes ubiquitous Triangulation of media with mobile

Corporate website is collaborative

Ideastorm

Social Networking white label

PublicSquare (soon to join BoA)

Video becomes ubiquitous

Triangulation of media with mobile

Community Resource

Community in charge

Community Publishing

Q&A Jeremiah Owyang web-strategist.com/blog Director, Corporate Media Strategy, PodTech.net

Q&A

Jeremiah Owyang

web-strategist.com/blog

Director, Corporate Media Strategy, PodTech.net