Social Media Marketing: Storyboard #1 By Jeremiah Owyang Image used with Attribution as directed by Creative Commons by afsilva http://www.flickr.com/photos/afsilva/515362211/

Social Media Marketing is a lot like fishing. Consumers band together, then brands try to catch them

Social Media Marketing is a lot like fishing. Consumers band together, then brands try to catch them

Image taken by aj-click used with Attribution as directed by Creative Commons http://www.flickr.com/photos/aj-clicks/2861093539/

However, companies approach social media in two different ways…

However, companies approach social media in two different ways…

The first way, the companies focus on the features, tools and technologies…

The first way, the companies focus on the features, tools and technologies…

Image taken by davidlh used with Attribution as directed by Creative Commons http://www.flickr.com/photos/davidlh/327602874/

Yet fail to understand the behaviors and locations of their own customers online. As a result, they miss the mark:

Yet fail to understand the behaviors and locations of their own customers online. As a result, they miss the mark:

Image taken by i_am_softlad used with Attribution as directed by Creative Commons http://www.flickr.com/photos/i_am_softlad/2258289613/

The second type of company scans the seascape, and understands the fish they’re trying to reach.

The second type of company scans the seascape, and understands the fish they’re trying to reach.

Image taken by samfelder used with Attribution as directed by Creative Commons http://www.flickr.com/photos/samfelder/22746726/

As a result, they are more successful in connecting with customers …and catch big fish.

As a result, they are more successful in connecting with customers …and catch big fish.

Image used with Attribution as directed by Creative Commons by radcarper: http://www.flickr.com/photos/catsncarp/2056474677/

Fish Where The Fish Are.

Fish Where The Fish Are.

Come fish with me. Jeremiah Owyang web-strategist.com/blog @jowyang Photos used with creative commons attribution license and linking to original photo at bottom of each image. Image used with Attribution as directed by Creative Commons by t6mdm : http://www.flickr.com/photos/t6mdm/3363444387/

Jeremiah Owyang

web-strategist.com/blog

@jowyang

Photos used with creative commons attribution license and linking to original photo at bottom of each image.