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Social Media Marketing

by Jeremiah Owyang

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Social Media Marketing Storyboard #1: FIsh Where The Fish Are

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Social Media Marketing Presentation Transcript

Social Media Marketing: Storyboard #1 By Jeremiah Owyang Image used with Attribution as directed by Creative Commons by afsilva http://www.flickr.com/photos/afsilva/515362211/

Social Media Marketing is a lot like fishing. Consumers band together, then brands try to catch them

Image taken by aj-click used with Attribution as directed by Creative Commons http://www.flickr.com/photos/aj-clicks/2861093539/

However, companies approach social media in two different ways…

The first way, the companies focus on the features, tools and technologies…

Image taken by davidlh used with Attribution as directed by Creative Commons http://www.flickr.com/photos/davidlh/327602874/

Yet fail to understand the behaviors and locations of their own customers online. As a result, they miss the mark:

Image taken by i_am_softlad used with Attribution as directed by Creative Commons http://www.flickr.com/photos/i_am_softlad/2258289613/

The second type of company scans the seascape, and understands the fish they’re trying to reach.

Image taken by samfelder used with Attribution as directed by Creative Commons http://www.flickr.com/photos/samfelder/22746726/

As a result, they are more successful in connecting with customers …and catch big fish.

Image used with Attribution as directed by Creative Commons by radcarper: http://www.flickr.com/photos/catsncarp/2056474677/

Fish Where The Fish Are.

Come fish with me.

Jeremiah Owyang

web-strategist.com/blog

@jowyang

Photos used with creative commons attribution license and linking to original photo at bottom of each image.

Image used with Attribution as directed by Creative Commons by t6mdm : http://www.flickr.com/photos/t6mdm/3363444387/

Andre Luiz Bernardes, A&A - In Any Place, VBA Software Developer, Self employed consultant at A&A - Work, Don´t Play! Conheça a minha visão sobre Media Social... http://www.slideshare.net/bernardes/social-media-1215419 3 years ago

Are you sure you want to

Keith Parnell, CEO at JASE Group This is very old school but still effective. My father taught me this technique in the 80's. 4 years ago

Anna Pollock, consultant, public speaker, presenter at DestiCorp UK Ltd. Agree Benwes - the best analysis of swarm marketing I've read to date is by DDB CEO Chuck Braymer - The Nature of Marketing. http://www.amazon.com/Nature-Marketing-Swarm-well-Herd/dp/0230203361?tag=particculturf-20 4 years ago

Ben Johnson, Business development at Gruvi still its a pretty good analogy for spotting that most companies start with the technology in mind rather than the business intiaitives, culture, etc. 4 years ago

Anna Pollock, consultant, public speaker, presenter at DestiCorp UK Ltd. Fish that swim in swarms are less likely to be caught than fish that swim alone. Swarming is, in part, a highly effective defensive behaviour, designed to avoid and confuse the predator. Your 'old world' model positions the brand as predator. 4 years ago