Social Media Marketing: Storyboard #1 By Jeremiah Owyang Image used with Attribution as directed by Creative Commons by af...
<ul><li>Social Media Marketing is a lot like fishing.  Consumers band together, then brands try to catch them </li></ul>
Image taken by aj-click used with Attribution as directed by Creative Commons  http://www.flickr.com/photos/aj-clicks/2861...
<ul><li>However, companies approach social media in  two  different ways… </li></ul>
<ul><li>The first way, the companies focus on the features, tools and technologies… </li></ul>
Image taken by davidlh used with Attribution as directed by Creative Commons  http://www.flickr.com/photos/davidlh/3276028...
<ul><li>Yet fail to understand the behaviors and locations of their own customers online.  As a result, they miss the mark...
Image taken by i_am_softlad used with Attribution as directed by Creative Commons  http://www.flickr.com/photos/i_am_softl...
<ul><li>The second type of company scans the seascape, and understands the fish they’re trying to reach. </li></ul>
Image taken by  samfelder used with Attribution as directed by Creative Commons  http://www.flickr.com/photos/samfelder/22...
<ul><li>As a result, they are more successful in connecting with customers …and catch big fish. </li></ul>
Image used with Attribution as directed by Creative Commons by radcarper:  http://www.flickr.com/photos/catsncarp/20564746...
<ul><li>Fish Where The Fish Are. </li></ul>
Come fish with me. <ul><li>Jeremiah Owyang </li></ul><ul><li>web-strategist.com/blog </li></ul><ul><li>@jowyang </li></ul>...
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Social Media Marketing

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Social Media Marketing Storyboard #1: FIsh Where The Fish Are

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Social Media Marketing

  1. 1. Social Media Marketing: Storyboard #1 By Jeremiah Owyang Image used with Attribution as directed by Creative Commons by afsilva http://www.flickr.com/photos/afsilva/515362211/
  2. 2. <ul><li>Social Media Marketing is a lot like fishing. Consumers band together, then brands try to catch them </li></ul>
  3. 3. Image taken by aj-click used with Attribution as directed by Creative Commons http://www.flickr.com/photos/aj-clicks/2861093539/
  4. 4. <ul><li>However, companies approach social media in two different ways… </li></ul>
  5. 5. <ul><li>The first way, the companies focus on the features, tools and technologies… </li></ul>
  6. 6. Image taken by davidlh used with Attribution as directed by Creative Commons http://www.flickr.com/photos/davidlh/327602874/
  7. 7. <ul><li>Yet fail to understand the behaviors and locations of their own customers online. As a result, they miss the mark: </li></ul>
  8. 8. Image taken by i_am_softlad used with Attribution as directed by Creative Commons http://www.flickr.com/photos/i_am_softlad/2258289613/
  9. 9. <ul><li>The second type of company scans the seascape, and understands the fish they’re trying to reach. </li></ul>
  10. 10. Image taken by samfelder used with Attribution as directed by Creative Commons http://www.flickr.com/photos/samfelder/22746726/
  11. 11. <ul><li>As a result, they are more successful in connecting with customers …and catch big fish. </li></ul>
  12. 12. Image used with Attribution as directed by Creative Commons by radcarper: http://www.flickr.com/photos/catsncarp/2056474677/
  13. 13. <ul><li>Fish Where The Fish Are. </li></ul>
  14. 14. Come fish with me. <ul><li>Jeremiah Owyang </li></ul><ul><li>web-strategist.com/blog </li></ul><ul><li>@jowyang </li></ul><ul><li>Photos used with creative commons attribution license and linking to original photo at bottom of each image. </li></ul>Image used with Attribution as directed by Creative Commons by t6mdm : http://www.flickr.com/photos/t6mdm/3363444387/
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