Rise of Social Commerce (Webinar)
Upcoming SlideShare
Loading in...5
×
 

Rise of Social Commerce (Webinar)

on

  • 11,932 views

Webinar based on research by Altimeter Group's Lora Cecere (Supply Chain Management, eCommerce, Social Commerce) and Jeremiah Owyang (Customer Strategy)

Webinar based on research by Altimeter Group's Lora Cecere (Supply Chain Management, eCommerce, Social Commerce) and Jeremiah Owyang (Customer Strategy)

Statistics

Views

Total Views
11,932
Views on SlideShare
9,255
Embed Views
2,677

Actions

Likes
38
Downloads
723
Comments
1

32 Embeds 2,677

http://www.altimetergroup.com 1335
http://www.web-strategist.com 718
http://socialcommercetoday.com 232
http://smartnet:8002 97
http://sazbean.com 62
http://smartnet 54
http://besocialized.nl 49
http://www.jakehird.com 24
http://denisdoeland.com 18
http://www.adtelligence.de 17
http://static.slidesharecdn.com 16
http://digitalintelligencetoday.com 7
http://paper.li 7
http://digitalinnovationtoday.com 6
http://jponmedia.posterous.com 5
http://www.netvibes.com 4
http://smartlifedev01 4
http://translate.googleusercontent.com 3
http://altimeterdev.com 3
http://smartnet:8082 2
http://xss.yandex.net 2
http://feeds.feedburner.com 2
http://bibblio.org 1
http://www.altimeterlabs.com 1
http://social-media-marketing-news.com 1
https://advantage19.crownpeak.com 1
https://advantage17.crownpeak.com 1
http://stage.uua.org 1
http://gwmail1.gshs.co.kr 1
http://207.46.192.232 1
http://www.hanrss.com 1
http://www.web-strategist.com.external.o2.obhodilka.ru 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • http://www.modcloth.com/storefront/products/be_the_buyer

Rise of Social Commerce (Webinar) Rise of Social Commerce (Webinar) Presentation Transcript

  • Rise of Social Commerce
    #rscwebinar
    February 3, 2010
    1
    Lora Cecere and Jeremiah Owyang
    Altimeter Group
  • Read the report
    2
    Rise of Social Commerce
    A Trail Guide for the Social Commerce Pioneer
    Published November 1, 1010
    Download at:
    slideshare.net/loracecere
  • Qualitative: 54 interviews of social pioneers
    Quantitative: 123 respondents from retail and consumer products
    In vitro: 145 conference attendees
    Our methodology
    3
  • “Social Commerce provides social context to the shopping experience. It is not B2C.”
    “Social commerce is in development. It is less about cool widgets and more about the power of the digital relationship.”
    “Engaging on topics that are important and earning the right to offer them the opportunity to buy. Earning attention and capturing intention to deliver a personalized response. “
    “It is a new way to manage the long tail of the value chain. Product selection by the people for the people.”
    What is Social Commerce?
    4
  • “The use of Social Technologies to anticipate, personalize and energize the shopping experience.”
    It is both a channel and a new way of doing business.
    Our belief
    5
  • The Potential of the Open Graph
    Source: Gigya
  • For Hallmark….
    8
  • 9
    There were many trails west….
  • 10
    Dell
    Dell’s Key Social Media Milestones
  • The Rise of Social Commerce
    11
  • The Rise of Social Commerce
    12
  • 13
    Fans like You! Amazon partners with Facebook to show customers what their friends have bought
  • Brands post frequently, but few engage in two-way dialog
    Source: “The 8 Success Criteria of Facebook Page Marketing,” Altimeter Group, 2010
    14
    Altimeter Group rated 30 top brands on 8 success criteria for Facebook fan page marketing.
  • 15
    Strategists want to have dialog, but not support
    We asked 140 corporate Social Strategists what their top external (go-to-market) objectives are in 2011.
    Source: “How Corporations Should Spend on Social Business,” Altimeter Group, 2011
  • The Rise of Social Commerce
    16
  • Organize for social business
  • CENTRALIZED
    • One department controls all efforts
    • Consistent
    • May not be as authentic
    • e.g. Ford
    19
  • ORGANIC
    • Organic growth
    • Authentic
    • Experimental
    • Not coordinated
    • e.g. Sun
    20
  • COORDINATED
    • One hub sets rules and procedures
    • Business units undertake own efforts
    • Spreads widely around the org
    • Takes time
    • e.g. Red Cross
    21
  • MULTIPLE HUB AND SPOKE
    OR “DANEDELION”
    • Similar to Coordinated but across multiple brands and units
    • e.g. HP
    22
  • HOLISTIC OR “HONEYCOMB”
    • Each employee is empowered
    • Unlike Organic, employees are organized
    • e.g. Dell, Zappos ©
    23
  • Customers Like products on Levi’s pages
  • 25
    Levi’s auto-populates a shopping cart based on friends’ Likes
  • Review aggregation: Pros, cons and best uses
  • 27
    Listening and learning in new product launch: Produce Saver Response
    #Future15SB @bwdumars
  • 28
    Listening and learning in new product launch: Produce Saver Response
    #Future15SB @bwdumars
  • The Rise of Social Commerce
    29
  • Diapers.com: Conversation precedes Commerce
    • Your baby becomes the social face ofDiapers.com
    • Questions, suggestions and humor around being a parent
    • Twitter parties
    • Mommy clubs
  • Diapers.com: Conversation precedes Commerce
    • 75% orders from repeat customers
    • 45-day return metric
    • 50% of Facebook users are engaged for an hour/day
  • Dove: Launches Facebook Store in 2011
    32
    • 32 Brands
    • Engaged Consumers
    • Less Channel Tension with Retailers than eCommerce
  • 33
    Customers choose which designs get created in ModCloth’s Be The Buyer Program
  • Wet Seal: Social Strategy
    User Generated Content
    Social Network Engagement
    Cross Channel Mobile
  • Facebook Virtual Runway – Dec 2009
    App Generates
    3X Customer
    Fan News Feed Posts
    Than from Fan Page
    Interaction
  • Shop with Friends – Dec 2009
  • Wet Seal Social Network Game – August 2010
  • Cross Channel Mobile – Oct 2009
    Outfit Views
    500K+ per week
  • The Rise of Social Commerce
    40
  • Delta
  • Other ideas:
    Groups
    International
    Facebook rewards
    Leverage partnerships
    Rethinking Travel
  • Universal ID
    Intersection of Interest and Social Graphs
    Like Button tied to Open Innovation Networks
    2-D Barcodes
    Social Search
    Virtual Currency
    Trends we are following
    44
  • We don’t know what “west” looks like
    Find a Scout: Customer advocate to help navigate the trail
    Lighten your load as you go….
    Preparing for the journey
    45
  • 47
    THANK YOU
    Lora Cecere
    lora@altimetergroup.com
    supplychainshaman.com
    Twitter: lcecere
    Jeremiah Owyang
    jeremiah@altimetergroup.com
    web-strategist.com/blog
    Twitter: jowyang
  • 48
    ABOUT US
    Altimeter Group is a research-based advisory firm that helps companies and industries leverage disruption to their advantage. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design.
    Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.