Rise of Social Commerce<br />#rscwebinar<br />February 3, 2010<br />1<br />Lora Cecere and Jeremiah Owyang<br />Altimeter Group<br />
Read the report<br />2<br />Rise of Social Commerce<br />A Trail Guide for the Social Commerce Pioneer<br />Published November 1, 1010<br />Download at: <br />slideshare.net/loracecere<br />
Qualitative: 54 interviews of social pioneers<br />Quantitative: 123 respondents from retail and consumer products<br />In vitro: 145 conference attendees <br />Our methodology<br />3<br />
“Social Commerce provides social context to the shopping experience. It is not B2C.”<br />“Social commerce is in development. It is less about cool widgets and more about the power of the digital relationship.”<br />“Engaging on topics that are important and earning the right to offer them the opportunity to buy. Earning attention and capturing intention to deliver a personalized response. “<br />“It is a new way to manage the long tail of the value chain. Product selection by the people for the people.”<br />What is Social Commerce?<br />4<br />
“The use of Social Technologies to anticipate, personalize and energize the shopping experience.”<br />It is both a channel and a new way of doing business.<br />Our belief<br />5<br />
13<br />Fans like You! Amazon partners with Facebook to show customers what their friends have bought<br />
Brands post frequently, but few engage in two-way dialog<br />Source: “The 8 Success Criteria of Facebook Page Marketing,” Altimeter Group, 2010<br />14<br />Altimeter Group rated 30 top brands on 8 success criteria for Facebook fan page marketing.<br />
15<br />Strategists want to have dialog, but not support<br />We asked 140 corporate Social Strategists what their top external (go-to-market) objectives are in 2011.<br />Source: “How Corporations Should Spend on Social Business,” Altimeter Group, 2011<br />
Universal ID<br />Intersection of Interest and Social Graphs<br />Like Button tied to Open Innovation Networks<br />2-D Barcodes<br />Social Search<br />Virtual Currency<br />Trends we are following<br />44<br />
We don’t know what “west” looks like<br />Find a Scout: Customer advocate to help navigate the trail<br />Lighten your load as you go….<br />Preparing for the journey<br />45<br />
48<br />ABOUT US<br />Altimeter Group is a research-based advisory firm that helps companies and industries leverage disruption to their advantage. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design.<br />Visit us at http://www.altimetergroup.com or contact firstname.lastname@example.org.<br />
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