LeWeb Keynote, London, 2012: Jeremiah Owyang

1 The key to “faster than real time”? ANTICIPATION with Jeremiah OwyangMay 2, 2012

3 “Remote shopping, while entirely feasible, will flop - because women like to get out of the house, like to handle merchandise, like to be able to change their minds.” TIME, 1966© 2012 Altimeter Group

13 Tesco customers scan and purchase goods in virtual subway supermarkets Customers scan QR codes to purchase products for same day delivery. More than 10K consumers visited the Home Plus mall using their smartphones. New members rose by 76% after the first implementation and online sales increased by 130%. This was deployed in Seoul.© 2012 Altimeter Group

15Questions You Must Answer What new sources of information influence the journey of your specific customers? About 5% of companies are able to automate -Eloqua How do experiences on devices and across channels shift? If companies can provide highly contextual information to customers, does advertising evolve to something else?© 2012 Altimeter Group

17Two: Sentient WorldWhat‟s smarter: A college grador your futurefridge?

18Break outof narrow waysof seeing

21 „Smart Pajamas‟ is just one of many body-monitoring use cases Canadian telecom Rogers Communications is creating protocols that allows data to stream from sensors in clothing to parents‟ smartphones and other mobile devices – measuring body temperature and movement, specifically.© 2012 Altimeter Group

23 Google is testing Project Glass in the wild While Project Glass isn‟t yet as advanced as the popular video indicates, the idea of a true augmented reality creates thousands of use cases for consumer use.© 2012 Altimeter Group

24Questions You Must Answer If everything emits data, how will we sort intelligence from noise? Beyond traditional communication, how will consumers communicate with in-animate objects? How will these interactions be measured? At what point does this new world become self-sufficient beyond human intervention? Which companies will benefit from this?© 2012 Altimeter Group

27Learn how to read the game AltimeterGroup.com jeremiah@altimetergroup.com @jowyang May 2, 2012

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LeWeb Keynote, London, 2012: Jeremiah Owyang

by Jeremiah Owyang on Jun 20, 2012

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