Jive Market Engagement Overview For Altimeter

Jive Market Engagement Solution

Social: Transforming the web andbusiness
Micro-segmented markets, prospects in control, the customer voice is loud
Our Focus Today
Show how Jive keeps you engaged across the social web

The ‘Social Web’ Dilemma
People are sharing about my brand every day.
In places such as:
BLOGS &
COMMUNITIES

The Social Web’s Influence is Significant
2/3 of the global internet population participates
Viewing social sites has surpassed personal email usage
70% of consumers trust opinions from other consumers posted online
Data: Nielsen Research, 2009

Leveraging the Social Web is Now Critical
What’s being said about our brand?
Understand the social influence on your brand
Monitor and address online conversations
Engage the broader team with observations
Turn insights into action
Is our campaign working?
Where are customers going for answers?
What is our perception vs. competitors?

Social Media Monitoring Today
LISTEN
Discover real-time, relevant, impactful conversations
MEASURE
Monitor, analyze and track those conversations
real-time, relevant, impactful conversations
IT’S NOT ENOUGH
Collective experience not tapped into or contributed to
Difficulty ensuring timely and effective responses
Limited awareness internally of social activity

The Jive Difference: Monitoring + Collaboration
LISTEN
Discover real-time, relevant, impactful conversations
MEASURE
Monitor, analyze and track those conversations
real-time, relevant, impactful conversations
SHARE
Socialize observations and create actionable viewpoints that accelerate actions & decisions
ENGAGE
Enable a broad set of employees to have an active dialog with customers and influencers

Social Media Engagement With Jive
Eliminate missteps in the moment of pain or opportunity
Broaden internal visibility
Report on the impact of responses
The bottom line:
Faster, smarter social media responses

Jive’s Market Engagement Solution
Setting up a place to share market perspectives (i.e. a Market)
Sharing pertinent market Observations
In real-time while reading a particular tweet, blog, etc.
Via specific key-word searches in a Media Monitoring Console
Distilling the noise & providing direction for action
Viewpoints that turn insights into action

Highlight Trends via a Social Media Console
The observation is then broadly visible within the team community
Monitor social Media sites such as Twitter
One click to share the report as an observation

View Observations & Trends Inside a Market
Monitor social Media sites such as Twitter
Create an observation
The observation is then broadly visible within the team community

Summarize Findings by Creating Viewpoints
Select the observations you would like to share
Add personal insights to share with your colleagues

Defining & Leading the SBS Market
Largestsocial business software company in the world
Leaderin Forrester Community Wave
Visionaryin Gartner Social Software Magic Quadrant
International operations
Sequoia Capitalbacked (Google, Apple, Oracle)
2,500+ customers

The Leader in Social Business Software
jivesoftware.com

Jive Market Engagement Overview For Altimeter

by Jeremiah Owyang on Sep 14, 2009

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Jive Market Engagement Overview For Altimeter — Presentation Transcript