Jive Market Engagement Solution<br />
Social: Transforming the web andbusiness<br />Micro-segmented markets, prospects in control, the customer voice is loud<br...
The ‘Social Web’ Dilemma<br />People are sharing about my brand every day.<br />In places such as: <br />BLOGS & <br />COM...
The Social Web’s Influence is Significant<br />2/3 of the global internet population participates<br />Viewing social site...
Leveraging the Social Web is Now Critical <br />What’s being said about our brand? <br />Understand the social influence o...
Social Media Monitoring Today <br />LISTEN<br />Discover real-time, relevant, impactful conversations<br />MEASURE<br />Mo...
Difficulty ensuring timely and effective responses
Limited awareness internally of social activity</li></li></ul><li>The Jive Difference: Monitoring + Collaboration<br />LIS...
Social Media Engagement With Jive<br />Eliminate missteps in the moment of pain or opportunity<br />Broaden internal visib...
Jive’s Market Engagement Solution<br />Setting up a place to share market perspectives (i.e. a Market)<br />Sharing pertin...
Highlight Trends via a Social Media Console<br />The observation is then broadly visible within the team community<br />Mo...
View Observations & Trends Inside a Market<br />Monitor social Media sites such as Twitter<br />Create an observation<br /...
Summarize Findings by Creating Viewpoints<br />Select the observations you would like to share<br />Add personal insights ...
Defining & Leading the SBS Market<br />Largestsocial business software company in the world<br />Leaderin Forrester Commun...
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Jive Market Engagement Overview For Altimeter

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Published in: Business, Economy & Finance

Jive Market Engagement Overview For Altimeter

  1. 1. Jive Market Engagement Solution<br />
  2. 2. Social: Transforming the web andbusiness<br />Micro-segmented markets, prospects in control, the customer voice is loud<br />Our Focus Today<br />Show how Jive keeps you engaged across the social web<br />
  3. 3. The ‘Social Web’ Dilemma<br />People are sharing about my brand every day.<br />In places such as: <br />BLOGS & <br />COMMUNITIES<br />
  4. 4. The Social Web’s Influence is Significant<br />2/3 of the global internet population participates<br />Viewing social sites has surpassed personal email usage<br />70% of consumers trust opinions from other consumers posted online<br />Data: Nielsen Research, 2009<br />
  5. 5. Leveraging the Social Web is Now Critical <br />What’s being said about our brand? <br />Understand the social influence on your brand<br />Monitor and address online conversations<br />Engage the broader team with observations<br />Turn insights into action<br />Is our campaign working?<br />Where are customers going for answers?<br />What is our perception vs. competitors? <br />
  6. 6. Social Media Monitoring Today <br />LISTEN<br />Discover real-time, relevant, impactful conversations<br />MEASURE<br />Monitor, analyze and track those conversations<br />real-time, relevant, impactful conversations<br />IT’S NOT ENOUGH<br /><ul><li>Collective experience not tapped into or contributed to
  7. 7. Difficulty ensuring timely and effective responses
  8. 8. Limited awareness internally of social activity</li></li></ul><li>The Jive Difference: Monitoring + Collaboration<br />LISTEN<br />Discover real-time, relevant, impactful conversations<br />MEASURE<br />Monitor, analyze and track those conversations<br />real-time, relevant, impactful conversations<br />SHARE<br />Socialize observations and create actionable viewpoints that accelerate actions & decisions<br />ENGAGE<br />Enable a broad set of employees to have an active dialog with customers and influencers<br />
  9. 9. Social Media Engagement With Jive<br />Eliminate missteps in the moment of pain or opportunity<br />Broaden internal visibility<br />Report on the impact of responses<br />The bottom line:<br />Faster, smarter social media responses<br />
  10. 10. Jive’s Market Engagement Solution<br />Setting up a place to share market perspectives (i.e. a Market)<br />Sharing pertinent market Observations<br />In real-time while reading a particular tweet, blog, etc.<br />Via specific key-word searches in a Media Monitoring Console<br />Distilling the noise & providing direction for action<br />Viewpoints that turn insights into action<br />
  11. 11. Highlight Trends via a Social Media Console<br />The observation is then broadly visible within the team community<br />Monitor social Media sites such as Twitter<br />One click to share the report as an observation<br />
  12. 12. View Observations & Trends Inside a Market<br />Monitor social Media sites such as Twitter<br />Create an observation<br />The observation is then broadly visible within the team community<br />
  13. 13. Summarize Findings by Creating Viewpoints<br />Select the observations you would like to share<br />Add personal insights to share with your colleagues<br />
  14. 14. Defining & Leading the SBS Market<br />Largestsocial business software company in the world<br />Leaderin Forrester Community Wave<br />Visionaryin Gartner Social Software Magic Quadrant<br />International operations<br />Sequoia Capitalbacked (Google, Apple, Oracle)<br />2,500+ customers<br />
  15. 15. The Leader in Social Business Software<br />jivesoftware.com<br />
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