Jive Market Engagement Overview For Altimeter
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Jive Market Engagement Overview For Altimeter

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Jive Market Engagement Overview For Altimeter Jive Market Engagement Overview For Altimeter Presentation Transcript

  • Jive Market Engagement Solution
  • Social: Transforming the web andbusiness
    Micro-segmented markets, prospects in control, the customer voice is loud
    Our Focus Today
    Show how Jive keeps you engaged across the social web
  • The ‘Social Web’ Dilemma
    People are sharing about my brand every day.
    In places such as:
    BLOGS &
    COMMUNITIES
  • The Social Web’s Influence is Significant
    2/3 of the global internet population participates
    Viewing social sites has surpassed personal email usage
    70% of consumers trust opinions from other consumers posted online
    Data: Nielsen Research, 2009
  • Leveraging the Social Web is Now Critical
    What’s being said about our brand?
    Understand the social influence on your brand
    Monitor and address online conversations
    Engage the broader team with observations
    Turn insights into action
    Is our campaign working?
    Where are customers going for answers?
    What is our perception vs. competitors?
  • Social Media Monitoring Today
    LISTEN
    Discover real-time, relevant, impactful conversations
    MEASURE
    Monitor, analyze and track those conversations
    real-time, relevant, impactful conversations
    IT’S NOT ENOUGH
    • Collective experience not tapped into or contributed to
    • Difficulty ensuring timely and effective responses
    • Limited awareness internally of social activity
  • The Jive Difference: Monitoring + Collaboration
    LISTEN
    Discover real-time, relevant, impactful conversations
    MEASURE
    Monitor, analyze and track those conversations
    real-time, relevant, impactful conversations
    SHARE
    Socialize observations and create actionable viewpoints that accelerate actions & decisions
    ENGAGE
    Enable a broad set of employees to have an active dialog with customers and influencers
  • Social Media Engagement With Jive
    Eliminate missteps in the moment of pain or opportunity
    Broaden internal visibility
    Report on the impact of responses
    The bottom line:
    Faster, smarter social media responses
  • Jive’s Market Engagement Solution
    Setting up a place to share market perspectives (i.e. a Market)
    Sharing pertinent market Observations
    In real-time while reading a particular tweet, blog, etc.
    Via specific key-word searches in a Media Monitoring Console
    Distilling the noise & providing direction for action
    Viewpoints that turn insights into action
  • Highlight Trends via a Social Media Console
    The observation is then broadly visible within the team community
    Monitor social Media sites such as Twitter
    One click to share the report as an observation
  • View Observations & Trends Inside a Market
    Monitor social Media sites such as Twitter
    Create an observation
    The observation is then broadly visible within the team community
  • Summarize Findings by Creating Viewpoints
    Select the observations you would like to share
    Add personal insights to share with your colleagues
  • Defining & Leading the SBS Market
    Largestsocial business software company in the world
    Leaderin Forrester Community Wave
    Visionaryin Gartner Social Software Magic Quadrant
    International operations
    Sequoia Capitalbacked (Google, Apple, Oracle)
    2,500+ customers
  • The Leader in Social Business Software
    jivesoftware.com