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Jive Market Engagement Overview For Altimeter
Jive Market Engagement Overview For Altimeter
Jive Market Engagement Overview For Altimeter
Jive Market Engagement Overview For Altimeter
Jive Market Engagement Overview For Altimeter
Jive Market Engagement Overview For Altimeter
Jive Market Engagement Overview For Altimeter
Jive Market Engagement Overview For Altimeter
Jive Market Engagement Overview For Altimeter
Jive Market Engagement Overview For Altimeter
Jive Market Engagement Overview For Altimeter
Jive Market Engagement Overview For Altimeter
Jive Market Engagement Overview For Altimeter
Jive Market Engagement Overview For Altimeter
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Jive Market Engagement Overview For Altimeter

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  • 1. Jive Market Engagement Solution<br />
  • 2. Social: Transforming the web andbusiness<br />Micro-segmented markets, prospects in control, the customer voice is loud<br />Our Focus Today<br />Show how Jive keeps you engaged across the social web<br />
  • 3. The ‘Social Web’ Dilemma<br />People are sharing about my brand every day.<br />In places such as: <br />BLOGS & <br />COMMUNITIES<br />
  • 4. The Social Web’s Influence is Significant<br />2/3 of the global internet population participates<br />Viewing social sites has surpassed personal email usage<br />70% of consumers trust opinions from other consumers posted online<br />Data: Nielsen Research, 2009<br />
  • 5. Leveraging the Social Web is Now Critical <br />What’s being said about our brand? <br />Understand the social influence on your brand<br />Monitor and address online conversations<br />Engage the broader team with observations<br />Turn insights into action<br />Is our campaign working?<br />Where are customers going for answers?<br />What is our perception vs. competitors? <br />
  • 6. Social Media Monitoring Today <br />LISTEN<br />Discover real-time, relevant, impactful conversations<br />MEASURE<br />Monitor, analyze and track those conversations<br />real-time, relevant, impactful conversations<br />IT’S NOT ENOUGH<br /><ul><li>Collective experience not tapped into or contributed to
  • 7. Difficulty ensuring timely and effective responses
  • 8. Limited awareness internally of social activity</li></li></ul><li>The Jive Difference: Monitoring + Collaboration<br />LISTEN<br />Discover real-time, relevant, impactful conversations<br />MEASURE<br />Monitor, analyze and track those conversations<br />real-time, relevant, impactful conversations<br />SHARE<br />Socialize observations and create actionable viewpoints that accelerate actions & decisions<br />ENGAGE<br />Enable a broad set of employees to have an active dialog with customers and influencers<br />
  • 9. Social Media Engagement With Jive<br />Eliminate missteps in the moment of pain or opportunity<br />Broaden internal visibility<br />Report on the impact of responses<br />The bottom line:<br />Faster, smarter social media responses<br />
  • 10. Jive’s Market Engagement Solution<br />Setting up a place to share market perspectives (i.e. a Market)<br />Sharing pertinent market Observations<br />In real-time while reading a particular tweet, blog, etc.<br />Via specific key-word searches in a Media Monitoring Console<br />Distilling the noise & providing direction for action<br />Viewpoints that turn insights into action<br />
  • 11. Highlight Trends via a Social Media Console<br />The observation is then broadly visible within the team community<br />Monitor social Media sites such as Twitter<br />One click to share the report as an observation<br />
  • 12. View Observations & Trends Inside a Market<br />Monitor social Media sites such as Twitter<br />Create an observation<br />The observation is then broadly visible within the team community<br />
  • 13. Summarize Findings by Creating Viewpoints<br />Select the observations you would like to share<br />Add personal insights to share with your colleagues<br />
  • 14. Defining & Leading the SBS Market<br />Largestsocial business software company in the world<br />Leaderin Forrester Community Wave<br />Visionaryin Gartner Social Software Magic Quadrant<br />International operations<br />Sequoia Capitalbacked (Google, Apple, Oracle)<br />2,500+ customers<br />
  • 15. The Leader in Social Business Software<br />jivesoftware.com<br />

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