Jive Market Engagement Solution

Social: Transforming the web andbusinessMicro-segmented markets, prospects in control, the customer voice is loudOur Focus TodayShow how Jive keeps you engaged across the social web

The ‘Social Web’ DilemmaPeople are sharing about my brand every day.In places such as: BLOGS & COMMUNITIES

The Social Web’s Influence is Significant2/3 of the global internet population participatesViewing social sites has surpassed personal email usage70% of consumers trust opinions from other consumers posted onlineData: Nielsen Research, 2009

Leveraging the Social Web is Now Critical What’s being said about our brand? Understand the social influence on your brandMonitor and address online conversationsEngage the broader team with observationsTurn insights into actionIs our campaign working?Where are customers going for answers?What is our perception vs. competitors?

Social Media Monitoring Today LISTENDiscover real-time, relevant, impactful conversationsMEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversationsIT’S NOT ENOUGHCollective experience not tapped into or contributed toDifficulty ensuring timely and effective responsesLimited awareness internally of social activity

Collective experience not tapped into or contributed to

Difficulty ensuring timely and effective responses

Limited awareness internally of social activity

The Jive Difference: Monitoring + CollaborationLISTENDiscover real-time, relevant, impactful conversationsMEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversationsSHARESocialize observations and create actionable viewpoints that accelerate actions & decisionsENGAGEEnable a broad set of employees to have an active dialog with customers and influencers

Social Media Engagement With JiveEliminate missteps in the moment of pain or opportunityBroaden internal visibilityReport on the impact of responsesThe bottom line:Faster, smarter social media responses

Jive’s Market Engagement SolutionSetting up a place to share market perspectives (i.e. a Market)Sharing pertinent market ObservationsIn real-time while reading a particular tweet, blog, etc.Via specific key-word searches in a Media Monitoring ConsoleDistilling the noise & providing direction for actionViewpoints that turn insights into action

Highlight Trends via a Social Media ConsoleThe observation is then broadly visible within the team communityMonitor social Media sites such as TwitterOne click to share the report as an observation

View Observations & Trends Inside a MarketMonitor social Media sites such as TwitterCreate an observationThe observation is then broadly visible within the team community

Summarize Findings by Creating ViewpointsSelect the observations you would like to shareAdd personal insights to share with your colleagues

Defining & Leading the SBS MarketLargestsocial business software company in the worldLeaderin Forrester Community WaveVisionaryin Gartner Social Software Magic QuadrantInternational operationsSequoia Capitalbacked (Google, Apple, Oracle)2,500+ customers

The Leader in Social Business Softwarejivesoftware.com