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Jive Market Engagement Overview For Altimeter
 

Jive Market Engagement Overview For Altimeter

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    Jive Market Engagement Overview For Altimeter Jive Market Engagement Overview For Altimeter Presentation Transcript

    • Jive Market Engagement Solution
    • Social: Transforming the web andbusiness
      Micro-segmented markets, prospects in control, the customer voice is loud
      Our Focus Today
      Show how Jive keeps you engaged across the social web
    • The ‘Social Web’ Dilemma
      People are sharing about my brand every day.
      In places such as:
      BLOGS &
      COMMUNITIES
    • The Social Web’s Influence is Significant
      2/3 of the global internet population participates
      Viewing social sites has surpassed personal email usage
      70% of consumers trust opinions from other consumers posted online
      Data: Nielsen Research, 2009
    • Leveraging the Social Web is Now Critical
      What’s being said about our brand?
      Understand the social influence on your brand
      Monitor and address online conversations
      Engage the broader team with observations
      Turn insights into action
      Is our campaign working?
      Where are customers going for answers?
      What is our perception vs. competitors?
    • Social Media Monitoring Today
      LISTEN
      Discover real-time, relevant, impactful conversations
      MEASURE
      Monitor, analyze and track those conversations
      real-time, relevant, impactful conversations
      IT’S NOT ENOUGH
      • Collective experience not tapped into or contributed to
      • Difficulty ensuring timely and effective responses
      • Limited awareness internally of social activity
    • The Jive Difference: Monitoring + Collaboration
      LISTEN
      Discover real-time, relevant, impactful conversations
      MEASURE
      Monitor, analyze and track those conversations
      real-time, relevant, impactful conversations
      SHARE
      Socialize observations and create actionable viewpoints that accelerate actions & decisions
      ENGAGE
      Enable a broad set of employees to have an active dialog with customers and influencers
    • Social Media Engagement With Jive
      Eliminate missteps in the moment of pain or opportunity
      Broaden internal visibility
      Report on the impact of responses
      The bottom line:
      Faster, smarter social media responses
    • Jive’s Market Engagement Solution
      Setting up a place to share market perspectives (i.e. a Market)
      Sharing pertinent market Observations
      In real-time while reading a particular tweet, blog, etc.
      Via specific key-word searches in a Media Monitoring Console
      Distilling the noise & providing direction for action
      Viewpoints that turn insights into action
    • Highlight Trends via a Social Media Console
      The observation is then broadly visible within the team community
      Monitor social Media sites such as Twitter
      One click to share the report as an observation
    • View Observations & Trends Inside a Market
      Monitor social Media sites such as Twitter
      Create an observation
      The observation is then broadly visible within the team community
    • Summarize Findings by Creating Viewpoints
      Select the observations you would like to share
      Add personal insights to share with your colleagues
    • Defining & Leading the SBS Market
      Largestsocial business software company in the world
      Leaderin Forrester Community Wave
      Visionaryin Gartner Social Software Magic Quadrant
      International operations
      Sequoia Capitalbacked (Google, Apple, Oracle)
      2,500+ customers
    • The Leader in Social Business Software
      jivesoftware.com