Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge
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Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge

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Quick stats on buzz, growth, search, and money raised

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  • Inspired by ALS Ice Bucket Challenge, Indians this year started 'Rice Bucket Challenge' to help poor people. I think Asians must start it too. -jknanda.com
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    informer mutuelle des arnaques qui se produisent dans le réseau à l'aide
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Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge Presentation Transcript

  • The Cold Hard Facts about the Ice Bucket Challenge #IceBucketChallenge Quick calculation by @jowyang, Aug 26, 2014
  • Collaborative Campaigns: Ice Bucket Challenge Stats THE CROWD CATALYZES A GLOBAL CAUSE The Ice Bucket Challenge, which permutated from other challenges, refocused on ALS. Over a few weeks, it spreads to many forms of real time digital media, igniting millions in raising awareness and donating to a cause. Read the origin story on Wikipedia. Image: 1,200 participate in a mass challenge
  • Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 YOUTUBE BUZZ YouTube cites “About 2,330,000” videos related to Ice Bucket Challenge. If each video was 60 seconds in duration, you would finish watching videos in 4.4 years, on Nov 2018 –not including any newly created videos. Image Source: News Press, Funding data from Time,YouTube
  • Collaborative Campaigns: Ice Bucket Challenge Stats FACEBOOK BUZZ On Facebook, through June 1 – August 17, over 28 million people have joined the conversation about the ice bucket challenge including posting, commenting or liking a challenge post. 2.4 million videos related to the ice bucket challenge have been shared on Facebook. Source: Facebook Blog, hat tip: Karen O’Brien and Scott Monty
  • Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 WATER USAGE ASSUMPTIONS Assumptions: If half of the 2,330,000 videos resulted in participants dumping water, with an estimated one gallon of water, that would result in 1,165,000 gallons used. The average Olympic size pool is 660,000 gallons, so 1.7 Olympic pools were used in the challenge. The average American uses at least 80 gallons of water per day, so an estimated 14,562 days, or 39 years of a single person’s water consumption was used. Source: Google on Olympic size pols, Water usage data
  • Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 INFLUENCERS AMPLIFY Suggestion for data submitted from Beth Kanter@kanter: • Over 50 political figures have participated • Over 200 notable actors and actresses have participated. • Over 200 athletes have participated. • Over 220 musicians have participated Data from Wikipedia
  • Collaborative Campaigns: Ice Bucket Challenge Stats GLOBAL ATTENTION: Over the last 30 days, the Ice Bucket Challenge has more global Google Searches than Gaza, Ferguson, Iraq, combined – Is it due to depressing news? Beth Kanter explores. Quick calculation Google Trends by @jowyang, Aug 26, 2014
  • Collaborative Campaigns: Ice Bucket Challenge Stats FUNDING BY TIME: Quantity of money raised for ALSA.org increases day by day. Data compiled Constantin Basturea. @cbasturea
  • Collaborative Campaigns: Ice Bucket Challenge Stats ICE BUCKET IMPACTS: AUG 26 The ALS association has raised $85m since July 29-Aug 26 (that’s 28 days), which averages to: • $3,035,714 a day • $126,488 a hour • $2,108 a minute • $35 a second Quick calculation Data from ALS website by @jowyang, Aug 26, 2014
  • Collaborative Campaigns: Ice Bucket Challenge Stats ICE BUCKET IMPACTS: AUG 29 The ALS association has raised $100m since July 29-Aug 29 (that’s 31 days), which averages to: • $3,225,806 a day • $134,408 a hour • $2,240a minute • $37 a second Quick calculation Data from ALS website by @jowyang, Aug 26, 2014
  • Collaborative Campaigns: Ice Bucket Challenge Stats BOTTOM LINE: This effort raised over 40 TIMES the amount for ALS compared to the the same period last year ($100m vs $2.5m) Data Updated Sept 4 Quick calculation by @jowyang, Sept 4, 2014 Data from ALS website
  • Empowered People & Resilient Brands Jeremiah Owyang Founder Jeremiah@crowdcompanies.com