Your SlideShare is downloading. ×
Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge

87,293
views

Published on

Quick stats on buzz, growth, search, and money raised

Quick stats on buzz, growth, search, and money raised


18 Comments
104 Likes
Statistics
Notes
  • to find a four leaf clover hahahaha
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Inspired by ALS Ice Bucket Challenge, Indians this year started 'Rice Bucket Challenge' to help poor people. I think Asians must start it too. -jknanda.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Bonjour les membres du groupe. Ce message est venu à moi par le crédit bancaire
    informer mutuelle des arnaques qui se produisent dans le réseau à l'aide
    nos banques usurper l'identité d'initiales. S'il vous plaît soyez prudent
    ces publications. Pour ceux qui ont besoin de plus de informations sur notre méthode
    Adresse de contact pour le prêt: credit-banque-finances-mutuel@gmx.fr
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hola miembros del grupo. Este mensaje llegó a mí por el crédito bancario
    informarán mutua estafas que se producen en la red mediante
    nuestros bancos usurpan la identidad original. Por favor, tenga cuidado
    estas publicaciones. Para aquellos que necesitan más información acerca de nuestro método
    Dirección de contacto para el préstamo: credit-banque-finances-mutuel@gmx.fr
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Bonjour les membres du groupe. Ce message est venu à moi par le crédit bancaire
    informer mutuelle des arnaques qui se produisent dans le réseau à l'aide
    nos banques usurper l'identité d'initiales. S'il vous plaît soyez prudent
    ces publications. Pour ceux qui ont besoin de plus de informations sur notre méthode
    Adresse de contact pour le prêt: crédit-banque-finances-mutuel@gmx.fr
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
87,293
On Slideshare
0
From Embeds
0
Number of Embeds
115
Actions
Shares
0
Downloads
326
Comments
18
Likes
104
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Vlad, please made the dates in the next row (soft break), shouldl look like this:

    Internet Era
    (Mid 90s)


    Also, “TM” the logo at top
  • Transcript

    • 1. The Cold Hard Facts about the Ice Bucket Challenge Updated Sept 22. #IceBucketChallenge Quick calculation by @jowyang, Aug 26, 2014
    • 2. Collaborative Campaigns: Ice Bucket Challenge Stats THE CROWD CATALYZES A GLOBAL CAUSE The Ice Bucket Challenge, which permutated from other challenges, refocused on ALS. Over a few weeks, it spreads to many forms of real time digital media, igniting millions in raising awareness and donating to a cause. Read the origin story on Wikipedia. Image: 1,200 participate in a mass challenge
    • 3. Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 YOUTUBE BUZZ YouTube cites “About 2,330,000” videos related to Ice Bucket Challenge. If each video was 60 seconds in duration, you would finish watching videos in 4.4 years, on Nov 2018 –not including any newly created videos. Image Source: News Press, Funding data from Time,YouTube
    • 4. Collaborative Campaigns: Ice Bucket Challenge Stats FACEBOOK BUZZ On Facebook, through June 1 – August 17, over 28 million people have joined the conversation about the ice bucket challenge including posting, commenting or liking a challenge post. 2.4 million videos related to the ice bucket challenge have been shared on Facebook. Source: Facebook Blog, hat tip: Karen O’Brien and Scott Monty
    • 5. Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 WATER USAGE ASSUMPTIONS Assumptions: If half of the 2,330,000 videos resulted in participants dumping water, with an estimated one gallon of water, that would result in 1,165,000 gallons used. The average Olympic size pool is 660,000 gallons, so 1.7 Olympic pools were used in the challenge. The average American uses at least 80 gallons of water per day, so an estimated 14,562 days, or 39 years of a single person’s water consumption was used. Source: Google on Olympic size pols, Water usage data
    • 6. Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 INFLUENCERS AMPLIFY Suggestion for data submitted from Beth Kanter@kanter: • Over 50 political figures have participated • Over 200 notable actors and actresses have participated. • Over 200 athletes have participated. • Over 220 musicians have participated Data from Wikipedia
    • 7. Collaborative Campaigns: Ice Bucket Challenge Stats GLOBAL ATTENTION: Over the last 30 days, the Ice Bucket Challenge has more global Google Searches than Gaza, Ferguson, Iraq, combined – Is it due to depressing news? Beth Kanter explores. Quick calculation Google Trends by @jowyang, Aug 26, 2014
    • 8. Collaborative Campaigns: Ice Bucket Challenge Stats FUNDING BY TIME: Quantity of money raised for ALSA.org increases day by day. Data compiled Constantin Basturea. @cbasturea
    • 9. Collaborative Campaigns: Ice Bucket Challenge Stats ICE BUCKET IMPACTS: AUG 26 The ALS association has raised $85m since July 29-Aug 26 (that’s 28 days), which averages to: • $3,035,714 a day • $126,488 a hour • $2,108 a minute • $35 a second Quick calculation Data from ALS website by @jowyang, Aug 26, 2014
    • 10. Collaborative Campaigns: Ice Bucket Challenge Stats ICE BUCKET IMPACTS: AUG 29 The ALS association has raised $100m since July 29-Aug 29 (that’s 31 days), which averages to: • $3,225,806 a day • $134,408 a hour • $2,240a minute • $37 a second Quick calculation Data from ALS website by @jowyang, Aug 26, 2014
    • 11. Collaborative Campaigns: Ice Bucket Challenge Stats ICE BUCKET IMPACTS: Sept 22 The ALS association has raised $114m since July 29-Sept 22 (that’s 55 days), which averages to: • $2,072,727 a day • $86,363 a hour • $1,439 a minute • $23 a second Quick Data from Doctor Wonder calculation by @jowyang, Sep 22, 2014
    • 12. Collaborative Campaigns: Ice Bucket Challenge Stats GOOGLE SEARCH REQUESTS WANING FOR #ICEBUCKET #ICEBUCKETCHALLENGE Quick DATA FROM GOOGLE INSIGHTS calculation by @jowyang, Sep 22, 2014
    • 13. Collaborative Campaigns: Ice Bucket Challenge Stats GOOGLE SEARCH FOR “ALS” SHOWS AWARENESS SPIKE. “CANCER” IS RED LINE Quick calculation by @jowyang, Sep 22, 2014 DATA FROM GOOGLE INSIGHTS:SEE LIVE
    • 14. Collaborative Campaigns: Ice Bucket Challenge Stats BOTTOM LINE: This effort raised over 40 TIMES the amount for ALS compared to the the same period last year ($100m vs $2.5m) Data Updated Sept 4 Quick calculation by @jowyang, Sept 4, 2014 Data from ALS website
    • 15. Crowd Movements 10 SIMPLE STEPS TO REPLICATE THE ICE BUCKET CHALLENGE 1. Support a Good Cause 2. Personalized Message 3. Social Pressure 4. Harness Social Networks 5. Instant Reinforcement 6. Appeal to Celebs 7. Appeal to Mass Crowd 8. Unsavory World News 9. Not started by Marketers 10. Find a Four Leaf Clover By @jowyang, Aug 27, 2014
    • 16. Empowered People & Resilient Brands Jeremiah Owyang Founder Jeremiah@crowdcompanies.com