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The Cold Hard Facts 
about the Ice Bucket Challenge 
Updated Sept 22. #IceBucketChallenge 
Quick calculation by @jowyang, ...
Collaborative Campaigns: Ice Bucket Challenge Stats 
THE CROWD CATALYZES A GLOBAL CAUSE 
The Ice Bucket Challenge, which p...
Collaborative Campaigns: Ice Bucket Challenge Stats 
Quick calculation by @jowyang, Aug 26, 2014 
YOUTUBE BUZZ 
YouTube ci...
Collaborative Campaigns: Ice Bucket Challenge Stats 
FACEBOOK BUZZ 
On Facebook, through June 1 – 
August 17, over 28 mill...
Collaborative Campaigns: Ice Bucket Challenge Stats 
Quick calculation by @jowyang, Aug 26, 2014 
WATER USAGE ASSUMPTIONS ...
Collaborative Campaigns: Ice Bucket Challenge Stats 
Quick calculation by @jowyang, Aug 26, 2014 
INFLUENCERS AMPLIFY 
Sug...
Collaborative Campaigns: Ice Bucket Challenge Stats 
GLOBAL ATTENTION: 
Over the last 30 days, the Ice Bucket Challenge ha...
Collaborative Campaigns: Ice Bucket Challenge Stats 
FUNDING BY TIME: 
Quantity of money raised for ALSA.org increases day...
Collaborative Campaigns: Ice Bucket Challenge Stats 
ICE BUCKET IMPACTS: 
AUG 26 
The ALS association has raised 
$85m sin...
Collaborative Campaigns: Ice Bucket Challenge Stats 
ICE BUCKET IMPACTS: 
AUG 29 
The ALS association has raised 
$100m si...
Collaborative Campaigns: Ice Bucket Challenge Stats 
ICE BUCKET IMPACTS: 
Sept 22 
The ALS association has raised 
$114m s...
Collaborative Campaigns: Ice Bucket Challenge Stats 
GOOGLE SEARCH REQUESTS WANING FOR #ICEBUCKET #ICEBUCKETCHALLENGE 
Qui...
Collaborative Campaigns: Ice Bucket Challenge Stats 
GOOGLE SEARCH FOR “ALS” SHOWS AWARENESS SPIKE. “CANCER” IS RED LINE 
...
Collaborative Campaigns: Ice Bucket Challenge Stats 
BOTTOM LINE: 
This effort raised over 40 TIMES the 
amount for ALS co...
Crowd Movements 
10 SIMPLE STEPS TO REPLICATE THE ICE BUCKET CHALLENGE 
1. Support a Good Cause 
2. Personalized Message 
...
Empowered People & Resilient Brands 
Jeremiah Owyang 
Founder 
Jeremiah@crowdcompanies.com
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Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge

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Quick stats on buzz, growth, search, and money raised

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  • to find a four leaf clover hahahaha
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  • Inspired by ALS Ice Bucket Challenge, Indians this year started 'Rice Bucket Challenge' to help poor people. I think Asians must start it too. -jknanda.com
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  • Bonjour les membres du groupe. Ce message est venu à moi par le crédit bancaire
    informer mutuelle des arnaques qui se produisent dans le réseau à l'aide
    nos banques usurper l'identité d'initiales. S'il vous plaît soyez prudent
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  • Hola miembros del grupo. Este mensaje llegó a mí por el crédito bancario
    informarán mutua estafas que se producen en la red mediante
    nuestros bancos usurpan la identidad original. Por favor, tenga cuidado
    estas publicaciones. Para aquellos que necesitan más información acerca de nuestro método
    Dirección de contacto para el préstamo: credit-banque-finances-mutuel@gmx.fr
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  • Bonjour les membres du groupe. Ce message est venu à moi par le crédit bancaire
    informer mutuelle des arnaques qui se produisent dans le réseau à l'aide
    nos banques usurper l'identité d'initiales. S'il vous plaît soyez prudent
    ces publications. Pour ceux qui ont besoin de plus de informations sur notre méthode
    Adresse de contact pour le prêt: crédit-banque-finances-mutuel@gmx.fr
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  • Vlad, please made the dates in the next row (soft break), shouldl look like this:

    Internet Era
    (Mid 90s)


    Also, “TM” the logo at top
  • Transcript of "Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge"

    1. 1. The Cold Hard Facts about the Ice Bucket Challenge Updated Sept 22. #IceBucketChallenge Quick calculation by @jowyang, Aug 26, 2014
    2. 2. Collaborative Campaigns: Ice Bucket Challenge Stats THE CROWD CATALYZES A GLOBAL CAUSE The Ice Bucket Challenge, which permutated from other challenges, refocused on ALS. Over a few weeks, it spreads to many forms of real time digital media, igniting millions in raising awareness and donating to a cause. Read the origin story on Wikipedia. Image: 1,200 participate in a mass challenge
    3. 3. Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 YOUTUBE BUZZ YouTube cites “About 2,330,000” videos related to Ice Bucket Challenge. If each video was 60 seconds in duration, you would finish watching videos in 4.4 years, on Nov 2018 –not including any newly created videos. Image Source: News Press, Funding data from Time,YouTube
    4. 4. Collaborative Campaigns: Ice Bucket Challenge Stats FACEBOOK BUZZ On Facebook, through June 1 – August 17, over 28 million people have joined the conversation about the ice bucket challenge including posting, commenting or liking a challenge post. 2.4 million videos related to the ice bucket challenge have been shared on Facebook. Source: Facebook Blog, hat tip: Karen O’Brien and Scott Monty
    5. 5. Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 WATER USAGE ASSUMPTIONS Assumptions: If half of the 2,330,000 videos resulted in participants dumping water, with an estimated one gallon of water, that would result in 1,165,000 gallons used. The average Olympic size pool is 660,000 gallons, so 1.7 Olympic pools were used in the challenge. The average American uses at least 80 gallons of water per day, so an estimated 14,562 days, or 39 years of a single person’s water consumption was used. Source: Google on Olympic size pols, Water usage data
    6. 6. Collaborative Campaigns: Ice Bucket Challenge Stats Quick calculation by @jowyang, Aug 26, 2014 INFLUENCERS AMPLIFY Suggestion for data submitted from Beth Kanter@kanter: • Over 50 political figures have participated • Over 200 notable actors and actresses have participated. • Over 200 athletes have participated. • Over 220 musicians have participated Data from Wikipedia
    7. 7. Collaborative Campaigns: Ice Bucket Challenge Stats GLOBAL ATTENTION: Over the last 30 days, the Ice Bucket Challenge has more global Google Searches than Gaza, Ferguson, Iraq, combined – Is it due to depressing news? Beth Kanter explores. Quick calculation Google Trends by @jowyang, Aug 26, 2014
    8. 8. Collaborative Campaigns: Ice Bucket Challenge Stats FUNDING BY TIME: Quantity of money raised for ALSA.org increases day by day. Data compiled Constantin Basturea. @cbasturea
    9. 9. Collaborative Campaigns: Ice Bucket Challenge Stats ICE BUCKET IMPACTS: AUG 26 The ALS association has raised $85m since July 29-Aug 26 (that’s 28 days), which averages to: • $3,035,714 a day • $126,488 a hour • $2,108 a minute • $35 a second Quick calculation Data from ALS website by @jowyang, Aug 26, 2014
    10. 10. Collaborative Campaigns: Ice Bucket Challenge Stats ICE BUCKET IMPACTS: AUG 29 The ALS association has raised $100m since July 29-Aug 29 (that’s 31 days), which averages to: • $3,225,806 a day • $134,408 a hour • $2,240a minute • $37 a second Quick calculation Data from ALS website by @jowyang, Aug 26, 2014
    11. 11. Collaborative Campaigns: Ice Bucket Challenge Stats ICE BUCKET IMPACTS: Sept 22 The ALS association has raised $114m since July 29-Sept 22 (that’s 55 days), which averages to: • $2,072,727 a day • $86,363 a hour • $1,439 a minute • $23 a second Quick Data from Doctor Wonder calculation by @jowyang, Sep 22, 2014
    12. 12. Collaborative Campaigns: Ice Bucket Challenge Stats GOOGLE SEARCH REQUESTS WANING FOR #ICEBUCKET #ICEBUCKETCHALLENGE Quick DATA FROM GOOGLE INSIGHTS calculation by @jowyang, Sep 22, 2014
    13. 13. Collaborative Campaigns: Ice Bucket Challenge Stats GOOGLE SEARCH FOR “ALS” SHOWS AWARENESS SPIKE. “CANCER” IS RED LINE Quick calculation by @jowyang, Sep 22, 2014 DATA FROM GOOGLE INSIGHTS:SEE LIVE
    14. 14. Collaborative Campaigns: Ice Bucket Challenge Stats BOTTOM LINE: This effort raised over 40 TIMES the amount for ALS compared to the the same period last year ($100m vs $2.5m) Data Updated Sept 4 Quick calculation by @jowyang, Sept 4, 2014 Data from ALS website
    15. 15. Crowd Movements 10 SIMPLE STEPS TO REPLICATE THE ICE BUCKET CHALLENGE 1. Support a Good Cause 2. Personalized Message 3. Social Pressure 4. Harness Social Networks 5. Instant Reinforcement 6. Appeal to Celebs 7. Appeal to Mass Crowd 8. Unsavory World News 9. Not started by Marketers 10. Find a Four Leaf Clover By @jowyang, Aug 27, 2014
    16. 16. Empowered People & Resilient Brands Jeremiah Owyang Founder Jeremiah@crowdcompanies.com
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