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Developing a Mobile Strategy

by Chief Catalyst and Founder at Crowd Companies on May 09, 2011

  • 56,220 views

Develop a mobile strategy based on the customer life cycle using the hourglass. Not just based on technologies.

Develop a mobile strategy based on the customer life cycle using the hourglass. Not just based on technologies.

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110 of 17 previous next Post a comment

  • romeshchander988 InKat technologies at InKat technologies Enterprise mobility is what Internet was a couple of decades back for enterprises. It's about making sure that all the investments that an enterprise has made in IT over the years are accessible to employees wherever they are. And they are away from their desk most of the time in the modern work environment. Enterprise mobility needs to be looked as a base foundation of the enterprise's digital agenda. Both inwards looking, targeted at employees and external, targeted at enterprise's digital consumers. http://www.inkattech.com/portfolio/enterprise-mobility/ 9 months ago
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  • joanstewart1 Joan Stewart, SoLoMo-KZN Implementation at BlogBizBuzz Great presentation, loved the Keynotes to recap. 10 months ago
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  • r11cay r11cay If you need a powerful Mobile web platform that can give you all the marketing information you could wish for, This is where you need to be
    http://www.smartmywebsite.co.uk/
    10 months ago
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  • uonsaly Uon Salee, General Manager at BDC- Lixco i think, will be good and useful as idea guideline, 1 year ago
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  • kongtsing kongtsing Mobile market is looking for a fresh energy with launch of iOS6.
    Let us peak through a quick review of iOS6 features:
    http://www.slideshare.net/SojoSolutions/features-ofios6
    1 year ago
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  • kotharisaloni Saloni Kothari comprehensive overview of the power of mobile + consumer + interaction with brands 2 years ago
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  • rrd96 Ryan Drewniak, Strategic Naval Consultant at Strategic Insight, Ltd. The comment on 'post-payment' on slide 35 is right on. I expect post-payment options (some combination of - tied to direct deposit paychecks, extrapolated over x months, spread automatically between y credit/debit cards) to proliferate. 2 years ago
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  • Hadarve Hadarve ok 2 years ago
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  • prhenderson Patty Radford Henderson, Chief Revenue Officer at Elite Destination Homes Great presentation - thank you for sharing! 2 years ago
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  • gayanwth gayanwth very nice 2 years ago
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Developing a Mobile Strategy Developing a Mobile Strategy Presentation Transcript