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  • Photo ©Andrew Jones
  • Waggle DanceImage used with Attribution as directed by Creative Commons:http://upload.wikimedia.org/wikipedia/commons/4/4b/Bee_waggle_dance.png
  • http://mashable.com/2010/04/13/mobile-web-stats/
  • http://mashable.com/2010/04/13/mobile-web-stats/
  • http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review
  • http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review
  • Source: http://www.comscoredatamine.com/2011/02/2010-us-digital-year-in-review
  • Photo ©Andrew Jones
  • http://www.happytellus.com/gallery.php?img_id=6029
  • Who (teaches), who (learns), What, When, Where, How
  • Who (teaches), who (learns), What, When, Where, How
  • Who (teaches), who (learns), What, When, Where, How
  • http://www.ecrmguide.com/article.php/3903086
  • CME stands for “Continuing Medical Education”From iTunes store: “Virtual Patient Visits and Virtual Grand Rounds integrate authentic decision-making opportunities, peer-to-peer interactions, and expert discussions. You’ll have the opportunity to manage patients over multiple visits and settings, and view how your selections compare with those chosen by the faculty and other participants”http://itunes.apple.com/us/app/cme/id399842586?mt=8&ign-mpt=uo%3D4http://www.hci.org/lib/mobile-learning-today-s-workforce
  • Who (teaches), who (learns), What, When, Where, How
  • June 7, 2011#mobile#mlearning#advocate#andy
  • June 7, 2011Learn with your peers and support each other#mobile#mlearning#andy
  • Screenshots from actual iphone appApp available from iTunes store: http://itunes.apple.com/us/app/bible/id282935706?mt=8&ign-mpt=uo%3D2
  • Who (teaches), who (learns), What, When, Where, How
  • “A Vook is an enhanced digital book that blends well-written text, high qualityvideo, powerful images, interactive and integration with social networking.”More info on Vook: http://vook.com/what-is-a-vook.htmlImages from: http://itunes.apple.com/us/app/mcleans-golf-tips-set-up-approach/id368307842?mt=8
  • http://www.mobilecommercedaily.com/2010/09/13/regus-launches-b2b-augmented-reality-appDesigned and built by London-based Wavana Interactive, the application enables customers to search Regus’ global network to locate centers to suit their business needs.Users can locate the nearest Regus center on the go using GPS, including filtering by facilities, locate it on a map and get turn-by-turn directions. The application also includes an augmented reality feature which overlays locations and distances of Regus offices over a real-time view from the camera. Users can view full descriptions of each center’s facilities, and photos are provided.A range of in-application enquiry options include one-tap calling, requesting a call back or scheduling a center viewing. With a few taps, users can make a booking for a meeting room or day office through the application.Users can share details of office locations with meeting attendees and colleagues.
  • Who (teaches), who (learns), What, When, Where, How
  • one of the best known mLearning examplesThe program resulted in a 75% reduction in learning development costs; a 30% fall in users’ ‘time to competence’, a 45% reduction in the time taken on ‘training’ and a 1% improvement in users’ assessment scores compared with those who studied the learning materials at their desks- http://www.elearningnetwork.org/content/emerging-technologies-reporthttp://www.judybrown.com/docs/MLJ-6.pdf
  • http://webcast.ey.com/thoughtcenter/default.aspx?seriesunid=%7B9a27a98c-314b-422d-ab24-c27379e5fbec%7D&prog=%7Bc0dbc6ec-7ae9-424f-ac8c-0d795c931109%7D&action=listpodcasts
  • Who (teaches), who (learns), What, When, Where, How
  • Photo ©Andrew Jones
  • http://www.fastcompany.com/most-innovative-companies/2011/top-10-mobile.phphttp://www.voxiva.com/“Mobile-based patient education and decision support solutions designed to improve an individual’s health and wellness.”http://www.fastcompany.com/most-innovative-companies/2011/profile/voxiva.php
  • Who (teaches), who (learns), What, When, Where, How
  • Premium app – have to payBit sized piecesIt breaks down into small components, different levels, each level and go to any given section at any given time.June 16, 2011#mobile#mlearningSource:http://itunes.apple.com/us/app/hello-hello-spanish-for-iphone/id423318312?mt=8#
  • Bass Pro Shops is deploying a comprehensive mobile learning solution for store retail associatesThe program is intended to replace the current online training now accessible from a shared training workstation located in the break room of their locations. The program places Apple iPad2 tablet devices into each retail location and currently supports all of their sales professionals who sell the BPS Tracker boats and accessories (the most popular boat sold in America). This program is currently in the latter stages of their official "mobile learning pilot" and will actually be moving into production in July across the company.Source:Robert Gadd, OnPoint Digital Inc.
  • http://itunes.apple.com/app/presenter-pro/id317239996?mt=8
  • Who (teaches), who (learns), What, When, Where, How

Developing a Learning Strategy for Mobile and Social  (Keynote) Developing a Learning Strategy for Mobile and Social (Keynote) Presentation Transcript

  • 1
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    Image used with Attribution as directed by Creative Commons: http://upload.wikimedia.org/wikipedia/commons/4/4b/Bee_waggle_dance.png
  • Keynote for eLearning Guild
    June 21, 2011
    Jeremiah Owyang
    Industry Analyst, Partner
    Developing a Learning Strategy for Mobile and Social
  • The Landscape has Changed
    How Companies are Organizing (The Bee Hive)
    Framework: Mobile & Social Learning Honeycomb
    Next Steps
    Agenda
    4
  • The Landscape has Changed
  • Mobile growth is explosive
    6
    Source: Morgan Stanley Research
  • While Mobile is explosive, it’s amorphous
    7
    Source: Morgan Stanley Research
  • The ways people use mobile radically varies
    8
  • People are communicating and learning on the go
    9
    Send information
    Retrieve/Access
  • Of course Social has been growing, too
    Last year – for the first time – Facebook surpassed Google and Yahoo! for share of time spent
    Source: Comscore, February 2011
    10
  • Mobile: the Medium and the Context
    11
    Features:
    What it means:
    GPS
    Location-Aware
    Touch
    Intimate & Interactive
    Sensors (A/V)
    Physical Intelligence
    Contacts
    Personal & Social
    Portability
    Accessible Everywhere
  • How Companies are Organizing:
    The Bee Hive
  • Organizational Models
  • DECENTRALIZED
    • Organic growth
    • Authentic
    • Experimental
    • Not coordinated
    • e.g. Sun
    14
  • CENTRALIZED
    • One department controls all efforts
    • Consistent
    • May not be as authentic
    • e.g. Ford
    15
  • HUB AND SPOKE
    • One hub sets rules and procedures
    • Business units undertake own efforts
    • Spreads widely around the org
    • Takes time
    • e.g. Red Cross
    16
  • MULTIPLE HUB AND SPOKE
    OR “DANDELION”
    • Similar to Hub and Spoke but across multiple brands and units
    • e.g. HP
    17
  • HOLISTIC
    • Each employee is empowered
    • Unlike Organic, employees are organized
    • e.g. Dell, Zappos
    18
  • How companies organize for social business
    Source: “The Career Path of the Corporate Social Strategist,” Altimeter Group, December 2010
    19
  • Most Novice companies organize in Centralized
    Source: “How Corporations Should Prioritize Social Business Budgets,” Altimeter Group, February 2011
    20
  • 21
  • 22
  • Framework:
    Mobile & Social Learning Honeycomb
  • Framework: Mobile & Social Learning Honeycomb
    24
  • Framework: Mobile & Social Learning Honeycomb
    25
    Who (teaches)
    Who (learns)
    How
    Where
    What
    When
  • Framework: Mobile & Social Learning Honeycomb
    26
  • In each section we will explain:
    Framework
    Definition
    Real-world examples
    Insights
    Tip: look for “anchor” icon in upper right
    Legend
    27
  • Framework: Mobile & Social Learning Honeycomb
    28
  • Chatter allows any employee to share expertise anywhere, at any time
    29
    Chatter “turns the company into a meritocracy,” according to Marc Benioff, who said SalesForce is “changing the compensation systems to reflect the folks who are really making a difference.”
  • Epocrates CME integrates P2P interactions and expert discussions
    30
    Epocrates provides “Continuing Medical Education” to healthcare professionals, who can compare answers with experts and community members.
  • Experts are empowered to share knowledge anywhere through mobile + social
    Yet a risk of crowdsourced content is mediocrity
    Therefore, leverage the crowd for facts and case examples, but rely on experts for creativity and vision
    From expert and crowd: Insights
    31
  • Framework: Mobile & Social Learning Honeycomb
    32
  • Classmates share and review notes anywhere with StudyBlue
    33
    Students can connect and share custom-created review materials. Students can “like” effective notes and share them with other classmates.
  • University of Phoenix uses iPhone app for class discussions
    34
    Students can view, draft, and reply to class discussions, learning and supporting each other in spite of busy schedules.
  • YouVersion’s Bible app allows users to engage with their community
    35
    App users can share notes with other users, engage in live community discussions, and share thoughts and quotes on Facebook and Twitter.
  • Learning can be augmented with peer support, or even made into a competition
    Yet learning with peers should be supportive only – peers may not have the best knowledge or share all their resources
    To promote social learning, include gamification and benchmarking
    From siloed to group: Insights
    36
  • Framework: Mobile & Social Learning Honeycomb
    37
  • A “Vook” combines reading with video and social networking
    38
    Consumers can read books or learn new skills interactively, with video and community.
  • Professionals find and learn about office space with Regus augmented reality app
    39
    Users can view full descriptions of each center’s facilities, as well as photos.
  • People expect rich, up-to-date content, in easily digestible formats
    Yet dynamic content must be kept updated
    Leverage the crowd to keep content frequently updated, and leverage syndicated feeds
    From static to dynamic: Insights
    40
  • Framework: Mobile & Social Learning Honeycomb
    41
  • Merrill Lynch’s GoLearn executive education program allowed “on demand” training
    42
    Using BlackBerry in 2008, Merrill Lynch executives finished courses 45% faster while maintaining a 1% improvement in users’ assessment score.
  • Ernst & Young produces podcasts to keep accounting professionals updated
    43
    Podcasts are produced multiple times a week on current accounting topics.
  • From fixed time to time-shifted: Insights
    44
    Learning no longer has to be linear (i.e. one path from start to finish)
    Yet content can be confusing as users start wherever they want and skip back and forth
    Be sure to provide context, as a story isn’t always clear
    Take a page from TV shows to “recap,” or mention prerequisites
  • Framework: Mobile & Social Learning Honeycomb
    45
  • Serta educates potential customers about its mattresses
    46
    QR Codes can be used to learn more, unlock achievements, “check-in,” etc. at totally new locations.
  • Voxiva turns mobile phones into health coaches with constant updates
    47
    Voxivasends personalized health education tips through text-messages and mobile web apps (e.g. for pregnant women, smokers, etc.).
  • Mobile can help us utilize content at the right place, with maximum relevance
    Expect people to be overloaded with information in any given location
    Therefore, you must provide context (i.e. LBS, social profiles, or history) to provide relevant information
    From fixed to any location: Insights
    48
  • Framework: Mobile & Social Learning Honeycomb
    49
  • “Hello-Hello” breaks language-learning down into bite-size pieces
    50
    Users can choose from various topics and find easily digestible videos, take quizzes, and even get feedback on practice.
  • Bass Pro Shops is deploying a mobile sales learning program with iPads (via OnPoint Digital)
    51
    The program is intended to replace the current online training, done on a shared workstation in the break room.
  • Rexi Media’s “Presenter Pro” app offers training and tips for public speakers
    52
    Users can select topics in any order, as they see fit, and find easily digestible videos, take quizzes, and even get feedback
  • From comprehensive to components: Insights
    53
    Content is easier to consume when it’s broken down
    “From steak to shish-kabab”
    But don’t expect trainees to have comprehensive knowledge
    Incorporate “gamification” or status bars so it’s clear what they’re missing
  • Next Steps
    © 2011 Altimeter Group
  • Know your bees: how your audience using social and mobile
    Analyze your bee hive: how information passes through your organization
    Embrace the risks: crowdsourcing our jobs isn’t a threat, it makes us more efficient
    Mobile doesn’t fragment our classroom, it provides ubiquitous learning
    Use the Honeycomb framework in your strategy, but always begin with business objectives
    Next Steps
    55
  • 56
    Research Interviews:
    Robert Gadd
    OnPoint Digital
    Carmen Taran
    Rexi Media
    Paul Clothier
    TapLearn
  • 57
    Altimeter Research Team
    Jeremiah Owyang
    Industry Analyst
    @jowyang
    Andrew Jones
    Researcher
    @andrewjns
    Andrew Nguyen
    Research Intern
    @andrewhdn
  • Framework: Mobile & Social Learning Honeycomb
    58
  • 59
    ABOUT US
    Altimeter Group is a research-based advisory firm that helps companies and industries leverage disruption to their advantage. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design.
    Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.