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Is Your Company Ready For
The Next Ten Years?
LeWeb Keynote
Dec 10th
Jeremiah Owyang
DEFINING THE LAST TEN YEARS
Last 10 years focused on democratizing media, resulting in the disruption of
business communic...
10 YEARS AGO: LES BLOGS
FROM MEDIA TO THE PHYSICAL WORLD
Where will your company be
in the next decade?
EARLIER THIS YEAR IN LONDON
At LeWeb June, we explored the collaborative economy, as the physical
world is now becoming de...
IT IS ACCELERATING
New technologies like 1) 3D printing, 2) Heavily-funded sharing economy
startups 3) Crowdfunding, and 4...
LARGE COMPANIES FALLING BY WAYSIDE
Lifespan of companies on the S&P 500 continue to reduce. How will
companies stay ahead?
WHAT ROLE DO COMPANIES
PLAY WHEN PEOPLE GET WHAT
THEY NEED FROM EACH OTHER?
ARE YOU READY FOR THE
CROWD TO BECOME PART OF
YOUR COMPANY?
ENABLE THE CROWD TO CONTRIBUTE
GE partners with Quirky for crowd innovation.
CROWD FUNDING MEANS SHARED FATE
–HIGHEST STATE OF LOYALTY
U-Notes are sold in increments of $100 over the Internet with an...
MAKERS EXPAND PRODUCT EXPERIENCE
A community of Makers from Custom Made partners with
Lincoln Motors build matching jewelr...
WHY DO THIS?
1. SEEK PURPOSEFUL PROFIT
2. MAXIMIZE RESOURCES
3. HARNESS CROWD INNOVATION
1. SEEK PURPOSEFUL PROFIT
PURPOSEFUL BRANDS PROVIDE SHARED VALUE
Millennials (and beyond) want companies to have a purpose.
Corporations must lead c...
GIVE PEOPLE PURPOSE
Toyota 100 Cars for Good Program –
The program awards 100 vehicles to 100 deserving nonprofit organiza...
TOMS
Enables a marketplace of other artisans to sell their social good products
2. MAXIMIZE RESOURCES
The Mesh: “Access to
goods, services & talent triumphs
over ownership”
- Lisa Gansky, @Instigating
Author of The Mesh
RETAILER B&Q PROVIDES
COMMUNITY AND MARKETPLACE
Enables neighbors to share ideas, goods, and community around their
brand.
TRUNK CLUB:
AN INTERNET STYLIST ON DEMAND
Tap a “Mechanical Clerk” –Ethan Holland
WORKSPACE ON DEMAND
Marriott offers a choice of flexible work and meeting space
easy to find and simple to reserve, just l...
3. HARNESS CROWD INNOVATION
COMPANIES WHO TAP THE CROWD
Are more innovative, connected, and empowering others. Study shows that
78% of companies are c...
NORDSTROM SIGNS ON AS AN ETSY
WHOLESALE BUYER
To sell handcrafted & vintage goods at retail scale.
BRANDS ENABLE 3D PRINTING
FOR MASS PERSONALIZATION
Nokia offers 3D files enabling custom cases to be printed at Shapeways
Takeaway: Brands achieve Resiliency by collaborating
with the empowered people for shared value.
Introducing:

Crowd Companies
A Brand Council for the Collaborative Economy
Our Mission: Empowered People and Resilient Br...
FINAL TAKEAWAYS

1. Like media was socialized, the physical
world is becoming democratized.
2. People are empowered to mak...
Crowd Companies
Our Mission: Empowered People &
Resilient Brands for Shared Value

Jeremiah Owyang
Chief Catalyst, Founder...
Crowd Companies: The Next 10 Years, Leweb Keynote
Crowd Companies: The Next 10 Years, Leweb Keynote
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Crowd Companies: The Next 10 Years, Leweb Keynote

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Jeremiah Owyang's keynote at LeWeb, and the announcement of a new brand council, Crowd Companies which focuses on the Collaborative Economy: Maker Movement, Sharing Economy, and Co-Innovation

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  • Last 10 years focused ondemocratizing media, marketing was disrupted , government disrupted via WikiLeaks.Napster disrupted the music industry…Potential slide with defining the decadeThe title will be “Defining the Decade” and perhaps show 3 pics (telephone – old – space trip when the US first made it to the Moon, and Elvis).
  • Leblogs 10 years ago
  • This is a bold approach for the next 10 yearsBut look at the phases of the internet you’ll see the progression
  • This year, in london, we explored the sharing economy, as the physical world is now becoming socialShow images of physical maker movement and sharing economy
  • Slide 7: Title: technology is happening too fast and companies do not keep up: image that denotes the idea of things advancing in technology
  • Data from MIT studyhttp://www.technologyreview.com/view/519226/technology-is-wiping-out-companies-faster-than-ever/I want the last image to be the man falling, hence this order of effects.
  • Slide 12: New business models
  • 10 years is a long time
  • U-Haul, being true to their DIY nature, allowed the crowd to fund their own trucks, http://www.uhaulinvestorsclub.com/AboutUs/“U-Notes are sold in increments of $100 over the Internet with an asset-backed feature and make quarterly payments (interest and principal). These are SEC registered securities with full recourse to the issuer AMERCO, and US Bank as the third party indenture trust”http://seekingalpha.com/article/1625112-u-hauls-crowdfunding-model-for-diy-investing-interview-with-amercos-jim-shoen?source=google_news
  • Shannol find a picture of a Lincoln car, and have it “Drive in”
  • We could serve up the bullets like this (version 1)
  • Slide 10: Title: New ThinkingChange bkgd color
  • This is kind of a definition slide.
  • Slide 12: New business models
  • Reference quote - Lisa Gansky
  • https://www.streetclub.co.uk Please get images that work here SHANNOL
  • TRUNK CLUB delivers clothes do you, an internet stylist on demand
  • http://news.marriott.com/2013/01/workspace-as-easy-to-book-as-a-hotel-room-now-testing-at-marriott-.htmlco working – pull from site
  • Slide 12: New business models
  • I may delete this if I can’t find a stat
  • #marketplace #retail #makerLinks:http://www.etsy.com/blog/news/2013/etsy-wholesale-local-artists-at-nordstrom/http://shop.nordstrom.com/c/etsy-nordstrom-presenthttp://www.forbes.com/sites/barbarathau/2013/03/07/etsy-partners-with-nordstrom-west-elm-more-mall-stores-in-store/
  • Closing slide option 3
  • Please help with treatment here.
  • Change image.
  • Transcript of "Crowd Companies: The Next 10 Years, Leweb Keynote"

    1. 1. Is Your Company Ready For The Next Ten Years? LeWeb Keynote Dec 10th Jeremiah Owyang
    2. 2. DEFINING THE LAST TEN YEARS Last 10 years focused on democratizing media, resulting in the disruption of business communications, the music industry and even government communications.
    3. 3. 10 YEARS AGO: LES BLOGS
    4. 4. FROM MEDIA TO THE PHYSICAL WORLD
    5. 5. Where will your company be in the next decade?
    6. 6. EARLIER THIS YEAR IN LONDON At LeWeb June, we explored the collaborative economy, as the physical world is now becoming democratized. People are empowered.
    7. 7. IT IS ACCELERATING New technologies like 1) 3D printing, 2) Heavily-funded sharing economy startups 3) Crowdfunding, and 4) Bitcoin, show velocity.
    8. 8. LARGE COMPANIES FALLING BY WAYSIDE Lifespan of companies on the S&P 500 continue to reduce. How will companies stay ahead?
    9. 9. WHAT ROLE DO COMPANIES PLAY WHEN PEOPLE GET WHAT THEY NEED FROM EACH OTHER?
    10. 10. ARE YOU READY FOR THE CROWD TO BECOME PART OF YOUR COMPANY?
    11. 11. ENABLE THE CROWD TO CONTRIBUTE GE partners with Quirky for crowd innovation.
    12. 12. CROWD FUNDING MEANS SHARED FATE –HIGHEST STATE OF LOYALTY U-Notes are sold in increments of $100 over the Internet with an assetbacked feature and make quarterly payments (interest and principal).
    13. 13. MAKERS EXPAND PRODUCT EXPERIENCE A community of Makers from Custom Made partners with Lincoln Motors build matching jewelry for new car owners.
    14. 14. WHY DO THIS? 1. SEEK PURPOSEFUL PROFIT 2. MAXIMIZE RESOURCES 3. HARNESS CROWD INNOVATION
    15. 15. 1. SEEK PURPOSEFUL PROFIT
    16. 16. PURPOSEFUL BRANDS PROVIDE SHARED VALUE Millennials (and beyond) want companies to have a purpose. Corporations must lead community and environment initiatives. (Blue text is execs, green text is millennials) Executives Millennials Deloitte Study, 2011
    17. 17. GIVE PEOPLE PURPOSE Toyota 100 Cars for Good Program – The program awards 100 vehicles to 100 deserving nonprofit organizations over the course of 100 days based on votes from the public.
    18. 18. TOMS Enables a marketplace of other artisans to sell their social good products
    19. 19. 2. MAXIMIZE RESOURCES
    20. 20. The Mesh: “Access to goods, services & talent triumphs over ownership” - Lisa Gansky, @Instigating Author of The Mesh
    21. 21. RETAILER B&Q PROVIDES COMMUNITY AND MARKETPLACE Enables neighbors to share ideas, goods, and community around their brand.
    22. 22. TRUNK CLUB: AN INTERNET STYLIST ON DEMAND Tap a “Mechanical Clerk” –Ethan Holland
    23. 23. WORKSPACE ON DEMAND Marriott offers a choice of flexible work and meeting space easy to find and simple to reserve, just like a hotel room.
    24. 24. 3. HARNESS CROWD INNOVATION
    25. 25. COMPANIES WHO TAP THE CROWD Are more innovative, connected, and empowering others. Study shows that 78% of companies are conducting outside innovation but with varied levels of success. Study: Haas School of Business, UC Berkeley
    26. 26. NORDSTROM SIGNS ON AS AN ETSY WHOLESALE BUYER To sell handcrafted & vintage goods at retail scale.
    27. 27. BRANDS ENABLE 3D PRINTING FOR MASS PERSONALIZATION Nokia offers 3D files enabling custom cases to be printed at Shapeways
    28. 28. Takeaway: Brands achieve Resiliency by collaborating with the empowered people for shared value.
    29. 29. Introducing: Crowd Companies A Brand Council for the Collaborative Economy Our Mission: Empowered People and Resilient Brands to achieve Shared Value CrowdCompanies.com | @CrowdCompanies
    30. 30. FINAL TAKEAWAYS 1. Like media was socialized, the physical world is becoming democratized. 2. People are empowered to make physical goods and share them –instead of buying anew. 3. Big companies must use these same strategies to regain relevancy. 4. Corporations that partner with the empowered people become resilient. 5. The next ten years are crowd and companies, together.
    31. 31. Crowd Companies Our Mission: Empowered People & Resilient Brands for Shared Value Jeremiah Owyang Chief Catalyst, Founder @jowyang Jeremiah@CrowdCompanies.com
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