Last 10 years focused ondemocratizing media, marketing was disrupted , government disrupted via WikiLeaks.Napster disrupted the music industry…Potential slide with defining the decadeThe title will be “Defining the Decade” and perhaps show 3 pics (telephone – old – space trip when the US first made it to the Moon, and Elvis).
Leblogs 10 years ago
This is a bold approach for the next 10 yearsBut look at the phases of the internet you’ll see the progression
This year, in london, we explored the sharing economy, as the physical world is now becoming socialShow images of physical maker movement and sharing economy
Slide 7: Title: technology is happening too fast and companies do not keep up: image that denotes the idea of things advancing in technology
Data from MIT studyhttp://www.technologyreview.com/view/519226/technology-is-wiping-out-companies-faster-than-ever/I want the last image to be the man falling, hence this order of effects.
Slide 12: New business models
10 years is a long time
U-Haul, being true to their DIY nature, allowed the crowd to fund their own trucks, http://www.uhaulinvestorsclub.com/AboutUs/“U-Notes are sold in increments of $100 over the Internet with an asset-backed feature and make quarterly payments (interest and principal). These are SEC registered securities with full recourse to the issuer AMERCO, and US Bank as the third party indenture trust”http://seekingalpha.com/article/1625112-u-hauls-crowdfunding-model-for-diy-investing-interview-with-amercos-jim-shoen?source=google_news
Shannol find a picture of a Lincoln car, and have it “Drive in”
We could serve up the bullets like this (version 1)
Slide 10: Title: New ThinkingChange bkgd color
This is kind of a definition slide.
Slide 12: New business models
Reference quote - Lisa Gansky
https://www.streetclub.co.uk Please get images that work here SHANNOL
TRUNK CLUB delivers clothes do you, an internet stylist on demand
http://news.marriott.com/2013/01/workspace-as-easy-to-book-as-a-hotel-room-now-testing-at-marriott-.htmlco working – pull from site
PURPOSEFUL BRANDS PROVIDE SHARED VALUE
Millennials (and beyond) want companies to have a purpose. Corporations must lead community and environment initiatives. (Blue text is execs, green text is millennials) Executives Millennials Deloitte Study, 2011
GIVE PEOPLE PURPOSE Toyota 100
Cars for Good Program – The program awards 100 vehicles to 100 deserving nonprofit organizations over the course of 100 days based on votes from the public.
COMPANIES WHO TAP THE CROWD
Are more innovative, connected, and empowering others. Study shows that 78% of companies are conducting outside innovation but with varied levels of success. Study: Haas School of Business, UC Berkeley
Introducing: Crowd Companies A Brand
Council for the Collaborative Economy Our Mission: Empowered People and Resilient Brands to achieve Shared Value CrowdCompanies.com | @CrowdCompanies
FINAL TAKEAWAYS 1. Like media
was socialized, the physical world is becoming democratized. 2. People are empowered to make physical goods and share them –instead of buying anew. 3. Big companies must use these same strategies to regain relevancy. 4. Corporations that partner with the empowered people become resilient. 5. The next ten years are crowd and companies, together.