Collaborative Economy Keynote, at KC Resilient Summit

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Collaborative Economy Keynote, at KC Resilient Summit

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Collaborative Economy Keynote, at KC Resilient Summit

  1. Empowered People & Resilient Brands
  2. The Collaborative Economy By Jeremiah Owyang Feb, 2014
  3. The Collaborative Economy 4
  4. The Collaborative Economy Phases of Internet Sharing 5 From Altimeter Research: The Collaborative Economy, 2013, Jeremiah Owyang
  5. What role do corporations play if people get what they need from each other?
  6. The Collaborative Economy The Collaborative Economy An economic model where creation, ownership, and access are shared between people, and corporations.
  7. Is this a business disruption?
  8. Sharing Is Not New
  9. People Can Tap into Each Other Need to travel… Lyft 10
  10. Lyft enables crowd to be transportation – avoiding taxis 11
  11. People Can Tap into Each Other Need a place to stay… AirBnb 13
  12. AirBnb Enables Crowd to be a Hotel 14
  13. People Can Tap into Each Other Need to get funded... LendingClub 15
  14. LendingClub enables crowd to be a bank 16
  15. People Can Tap into Each Other Need staff… oDesk 17
  16. oDesk enables crowd to be a workforce 18
  17. People Can Tap into Each Other Need to dine… Feastly 19
  18. Feastly enables your neighbors kitchens to be a restaurant 20
  19. People Can Tap into Each Other Need a place for staff… LiquidSpace 21
  20. Liquidspace enables companies to rent from each other 22
  21. People Can Tap into Each Other Need products and goods… Yerdle 23
  22. Yerdle enables neighbors to gift goods - rather than buy 24
  23. People Can Tap into Each Other Need a Good? Make it 25
  24. White House to host a Maker Faire 26
  25. The Collaborative Economy A properly shared car is $270,000 Lost Revenue Of auto sales (1 shared car = 9 cars at average of $30k each.) 27
  26. It means people are EMPOWERED
  27. Is this a passing fad?
  28. The Collaborative Economy 30
  29. Societal Factors 75% said they predicted sharing of physical objects and spaces will increase in next 5 years –Shareable Magazine Study
  30. Economic Factors 2050: 9 Billion 1975: 4 Billion Population
  31. Technology Factors • 87 phones per 100 people on planet • Three quarters of startups use social tech like Facebook
  32. A movement that’s only increasing Out of 200 collaborative economy startups, total funding was over $2 billion Of those funded, the average was $28 million Airbnb raised over $200m+, Uber $300m+, LendingClub $125m+
  33. How can Companies achieve Resiliency?
  34. Collaborative Economy: Value Chain
  35. Collaborative Economy: Value Chain
  36. Brand as a Service
  37. Toyota as a Service
  38. Home Depot as a Service
  39. Razors as a Service
  40. Beauty as a Service
  41. Marriott “Office as a service” builds prototype of purpose-built co-working & meeting spaces in Seattle-area hotel. Marriott takes a strategic approach to reaching collaborative workers with work-oriented suites, co-working spaces, project rooms, meeting rooms and event spaces. 44
  42. Mobility as a Service
  43. Collaborative Economy: Value Chain
  44. Marketplace Models
  45. Patagonia enabling second market and altruism 48
  46. Toms launched an online marketplace carrying products that incorporate giving back. Toms is providing one marketplace for social entrepreneurs and like-minded customers to buy/sell products in one place. There are over 200 products from 30 different companies currently offered. 49
  47. Collaborative Economy: Value Chain
  48. Enable a Platform
  49. Collaboration
  50. The Collaborative Economy Co Fund Design Develop
  51. Co-Fund new products like Kickstarter 54
  52. U-Haul creates U-Haul Investors Club, U-Haul creates U-Haul Investors Club, allowing crowdfunding for their allowing crowdfunding for their company. company. Add uhaul crowdfunding U-Haul Investors club creates a hybrid of traditional corporate notes and social lending by offering U-notes, which extend financial benefits to the crowd and helps increase loyalty. 55
  53. Co-Design products like Nike 56
  54. Co-Develop like Quirky 57
  55. Co-Customize Like Etsy 58
  56. Co-Production with 3D Printers
  57. Nokia enabled 3D printing of phone cases
  58. Co-Storage of Products with Lockitron 61
  59. Co-Deliver with Taskrabbit 62
  60. Barclays offers BarclayCard Ring, a credit card designed and built by community crowdsourcing. 63 Card community members can propose ideas and vote for ways to make the card better meet their needs. The community collectively discusses ideas and evolves the card together. The Giveback program allows members to share in the profits of the credit card program.
  61. Collaborative Economy: Value Chain
  62. FIVE FINAL TAKEAWAYS: 1. People are empowered to get what they need from each other. 2. The crowd is becoming like a company – bypassing inefficient corporations. 3. Corporations must use these same tools and strategies to regain relevancy. 4. This requires business model change: product > service > marketplace > repeat. 5. The crowd will become the company, making corporations resilient.
  63. Let go of your business model to gain the market
  64. What side of history, will you be on?
  65. Crowd Companies Empowered People & Resilient Brands Jeremiah Owyang Chief Catalyst, Founder @jowyang Jeremiah@CrowdCompanies.com
  66. Empowered People & Resilient Brands

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