A movement that’s only increasing
Out of 200 collaborative economy startups, total funding was over $2 billion Of those funded, the average was $28 million Airbnb raised over $200m+, Uber $300m+, LendingClub $125m+
Marriott “Office as a service”
builds prototype of purpose-built co-working & meeting spaces in Seattle-area hotel. Marriott takes a strategic approach to reaching collaborative workers with work-oriented suites, co-working spaces, project rooms, meeting rooms and event spaces. 44
Toms launched an online marketplace
carrying products that incorporate giving back. Toms is providing one marketplace for social entrepreneurs and like-minded customers to buy/sell products in one place. There are over 200 products from 30 different companies currently offered. 49
U-Haul creates U-Haul Investors Club,
U-Haul creates U-Haul Investors Club, allowing crowdfunding for their allowing crowdfunding for their company. company. Add uhaul crowdfunding U-Haul Investors club creates a hybrid of traditional corporate notes and social lending by offering U-notes, which extend financial benefits to the crowd and helps increase loyalty. 55
Barclays offers BarclayCard Ring, a
credit card designed and built by community crowdsourcing. 63 Card community members can propose ideas and vote for ways to make the card better meet their needs. The community collectively discusses ideas and evolves the card together. The Giveback program allows members to share in the profits of the credit card program.
FIVE FINAL TAKEAWAYS: 1. People
are empowered to get what they need from each other. 2. The crowd is becoming like a company – bypassing inefficient corporations. 3. Corporations must use these same tools and strategies to regain relevancy. 4. This requires business model change: product > service > marketplace > repeat. 5. The crowd will become the company, making corporations resilient.