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Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk

by Chief Catalyst and Founder at Crowd Companies on Nov 10, 2010

  • 92,148 views

Corporations have anointed an Open Leader, the Social Strategist. In our research, we found that this emerging role is critical in the adoption of new media for corporations. Over 41% of Social ...

Corporations have anointed an Open Leader, the Social Strategist. In our research, we found that this emerging role is critical in the adoption of new media for corporations. Over 41% of Social Strategists reported to the Marketing department. Primary responsibilities included leading the social program, participating in social media, and acting as a corporate resource for business units. Yet most Social Strategists and their programs lack maturity. Only 23% of Social Strategists had a formalized program with long-term direction. This market, and role, is nascent.

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110 of 26 previous next Post a comment

  • mindloz mindloz Hi Guys, is there anyone out there who can help me start blogging for money? My blog is: www.menabuse.l1fe.co.za 2 years ago
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  • harrypotter12 harrypotter12 Great slides. Thanks for sharing. Very helpful.

    Regards
    http://www.clickandsendparcel.com
    2 years ago
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  • SIGMAMktg SIGMA Marketing Insights at SIGMA Marketing Insights Great read - thank you for always sharing relevant and helpful insights into our industry. I especially loved the stats on social marketing budgets, and the challenges with budgeting for something not often understood. I recently wrote specifically about that and the building blocks of a social media strategy. One must lay the building blocks and build the roadmap before budget can be considered. Then the budget aligns with the goals and ROI can be measured against it. 3 years ago
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  • jeremiah_owyang Jeremiah Owyang, Chief Catalyst and Founder at Crowd Companies lstude sorry, I'm not having that issue. If you're still having issues email me (see my contact info on my blog) and ill send to you, http://www.web-strategist.com/blog/contact/ 3 years ago
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  • lstude lstude I'm attempting to download this but it keeps saying the file is damaged...anyone have any advice? 3 years ago
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  • Catch424 Contractor at Contractor Great research. Confirms for me what I tell most people about finding work in social media: 'You don't get hired to do social media. You get hired to do something else then end up in social media.' 3 years ago
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  • jeremiah_owyang Jeremiah Owyang, Chief Catalyst and Founder at Crowd Companies @mike that's great to hear, I hope you stay out of the helpdesk. @Rosalba glad it's 'embedded' now, to make it actionable. 3 years ago
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  • rosiezaldatte Rosalba Zaldatte, Owner at Strategies for Life & Business Mike McCready,
    I read the report a couple months ago and it has been 'embedded' in my brain since. When I begin to implement strategies for clients, I work with applications that will help me include internal staff so that they can be involved, these applications also help to 'scale' the work that is required. My point? Jeremiah's report has definitely made an impact in how I plan my strategies.
    Rosie
    3 years ago
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  • mikemccready Mike McCready, Web Services Manager at Lethbridge College Thanks for sharing the report. I need to dig deeper into it, but at first read, I think its bang on. As the social media champion at the college I work at, I've seen the challenges you mention. I would say right now I am entering the Ascension stage. I will definitely referring to this report in the coming months. 3 years ago
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  • juanmarketing Juan Sanchez Bonet, SOCIAL MEDIA STRATEGIST / COMMUNITY MANAGER at Waggener Edstrom - Studio D singapore at Pasión por el marketing Great Job. I think defining the real role of all the social actors in a company will be a key of success. I think the Social Strategist is exactly the role we need on companies social media oriented. 3 years ago
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Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk Document Transcript