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Blogging Strategy Extending Your Voice To The World
 

Blogging Strategy Extending Your Voice To The World

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  • Marvelous talks on how blogging is useful in communication.

    zunita http://ringtones-x.com/ | www.freeringtonesforatt.org/
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  • Thanks for sharing such lovely presentation! You inspired me in 2009! I nominate this presentation for SlideShare Zeitgeist 2009 Community Awards.
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  • Customer have hijacked our sites –how to get it back
  • In looking at the just over 5 million blogs tracked by Technorati who posted in June, 45% have a Technorati Authority number of 1 or more, meaning they can truly claim their place in the active blogosphere.Hundreds of thousands of individual blogs, which make up the top 10% of blogs as measured by Technorati Authority, and more than 75,000 bloggers have an authority of 50 or more — meaning at least 50 other bloggers found their content worth linking to.2008
  • Although our survey was only administered in English, bloggers responded from 50 countries, with nearly half from the United States.Christine please find data from around globe.Try Razorfish “Feed” (or is it fuel?)Also the Groundswell profilehttp://www.forrester.com/Groundswell/profile_tool.htmlTry to find middle east data.
  • http://blog.ukti.gov.uk/authors/http://blog.ukti.gov.uk/
  • These are journals and blog entries from volunteers serving in the Peace Corp. A great example of a large number of people speaking about what the government program is accomplishing and explaining a lot more about it
  • This is more an online magazine then a blog, but they accomplish similar things. Challenge is about trying to produce the right public service for the Singapore people in the 21st century. I follow it to keep an eye on what is going on in Asian countries. Many of the government blogs in Asian countries are specifically targeted at youth because of the low adoption rates among older generations. This is an exception.
  • http://www.premier.vic.gov.au/your-voice.htmlhttp://www.premier.vic.gov.au/share-your-ideas.html?view=category&layout=category

Blogging Strategy Extending Your Voice To The World Blogging Strategy Extending Your Voice To The World Presentation Transcript

  • Extending Your Voice To The World:A Blogging Strategy
    Jeremiah Owyang
    Altimeter Group
    Dec 12, 2009Doha, Qatar
  • Theme
    Simple Online Publishing Technology Has Revolutionized How Information Spreads Around The Globe –The Power Has Shifted To The Participants.
    2
    So, Participate.
  • Agenda
    How It All Began – Humans Are Social
    A Power Shift – To Participants
    Adoption Around The Globe
    Notable Examples: Who’s Doing It Right
    The Future of Online Voices
    3
  • The Impact
    Humans Are Social Animals
    • From early days, man has connected –and communicated.
    • Tribes passed information, stories, art, and print.
    • Isolation is scary, and a punishment.
  • How It All Began
    Before blogging, digital communities
    UseNet, Bulletin Board Systems
    Online diaries
    Justin Hall, 1994, recognized as one of earliest
    Dave Winer, Scripting News
    From manual updating to publishing tools
    OpenDiary (1998), LiveJournal and Blogger (1999)
    5
  • The Naming
    1997: “Weblog,” coined by John Barger
    1999: Peter Merholtz used term “We blog”
    1999: Evan Williams used blog as a noun and verb, and co-founded Blogger which popularized the terms
    6
  • Scobleizer, Microsoft
    7
  • Hitachi Data Systems, blogs.hds.com
    8
  • Jonathan Schwartz, Sun Microsystems
    9
  • Her Majesty, Queen Rania of Jordan Reaches To the World
    10
  • Takeaways
    Humans are social creatures.
    Blog simply extend our behaviors.
    Blogging = human.
    11
  • Agenda
    How It All Began, Humans Are Social
    A Power Shift – To Participants
    Adoption Around The Globe
    Notable Examples: Who’s Doing It Right
    The Future of Online Voices
    12
  • People Trust Each Other
    13
    Source: http://www.edelman.com/trust/2009
  • Agenda
    How It All Began, Humans Are Social
    A Power Shift – To Participants
    Adoption Around The Globe
    Notable Examples: Who’s Doing It Right
    The Future of Online Voices
    14
  • Global Blogging Highlights
    72% are Hobbyists, 28% are Pros
    Pros: Part-Timers, Self-Employed, or Corporate
    Rise of professional blogger continues
    70% of Pros are blogging more than before
    Blogging on an upward trajectory
    57% plan to blog more
    Motivations:
    71% to speak mind
    68% to share expertise
    37% to attract customers/clients
    15
    Source: http://technorati.com/blogging/feature/state-of-the-blogosphere-2009
  • Many Don’t Have “Authority” 45% of Blogs Have Authority
    16
    Source: http://technorati.com/blogging/article/day-1-who-are-the-bloggers/page-2
  • Social Network Adoption Increases
    17
    Source: Wave 4. Universal McCann, http://universalmccann.bitecp.com/wave4/Wave4.pdf
  • Global Adoption
    18
    US (48%)
    EU (26%)
    APAC (10%)
    Other (16%)
    2009, 50 Countries
    Source: http://technorati.com/blogging/article/day-1-who-are-the-bloggers/page-2
  • Map of the Arabic Blogosphere
    19
    Source: http://cyber.law.harvard.edu/publications/2009/Mapping_the_Arabic_Blogosphere
  • Arabic Blogosphere Focuses On News and Issues
    The study “coded” 4,000 blogs in Arabic to find information about political issues etc.
    19% of bloggers are critical of terrorism
    Among general politics and public life:
    Domestic news (64%)
    International news (46%)
    Ethnic minority issues (25%)
    Economic issues (21%)
    20
    Source: http://cyber.law.harvard.edu/publications/2009/Mapping_the_Arabic_Blogosphere
  • Takeaways
    Adoption is happening around the world –most major newspapers are indicator
    Don’t expect everyone to blog –but many will read.
    Arabic blogosphere focused on news and issues.
    21
  • Agenda
    How It All Began, Humans Are Social
    A Power Shift – To Participants
    Adoption Around The Globe
    Notable Examples: Who’s Doing It Right
    The Future of Online Voices
    22
  • By Vertical
    23
  • UK Trade and Investment
    24
  • ArabCrunch Focuses on Startups
    25
  • The Next Web Tech Blog Focuses on Middle East
    26
  • Green Prophet Invites International Bloggers To Focus on Sustainability
    27
  • International Group Blog: Volunteers from the Peace Corp Share
    28
  • By Audience
    29
  • New Zealand’s Libraries Engages Kids
    30
  • Singapore Government Keeps an Eye On the Region
    31
  • To Engage
    32
  • Conservative US Transportation Security Administration Starts A Dialog
    33
  • US State Department Talks With Citizens
    34
    Primarily a one way channel but appropriate. The videos provide good relevant information in ways that are easy to digest and helpful
  • Australian Victorian Government Asks For Ideas
    35
  • Takeaways
    Start your blog with a clear objective in mind.
    Listening, Dialog, Supporting, Innovation
    Keep content focused on one topic –don’t deviate.
    Measure based on your objectives.
    36
  • Agenda
    How It All Began, Humans Are Social
    A Power Shift – To Participants
    Adoption Around The Globe
    Notable Examples: Who’s Doing It Right
    The Future of Online Voices
    37
  • Blogs Integrating Social
    38
  • Blogs Integrating Social
    39
    Blogs quickly cascade to social networks
  • Sharing What We Read
    Facebook Connect allows users to see what friends read/comment on
    40
  • Takeaways
    Integrate your blog with other social tools, encourage WOM.
    Allow logins from other social networks to help content to spread.
    Social networks allow for ‘personalized front pages’ in the context of your friends.
    41
  • Summary: Putting it All Together
    A powerful global trend.
    Blogging empowers global voices –extending beyond geography and borders.
    Develop a strategy, focus on your objectives, and treat it like a media platform.
    Remember that the most effective blogs are conversational –two way. Ask questions.
    42
  • Blogging Hacks: What I’ve Learned
    Read lots of blogs.
    Treat your blog like it’s own company –and brand.
    Keep content focused on single topic.
    If serious, invest in designers and developers.
    Have an editorial calendar.
    Integrate it into everything you do. Online. Offline
    ABR: Always Be Researching
    Pay yourself first.
    Have fun.
    43
  • Connect With Others
    1) Go to web-strategist.com/blog
    2) Leave a comment, and describe your blog, and put URL.
    3) Subscribe to others, learn, link, and share.
    44
  • Thank You
    Jeremiah OwyangAltimeter Group
    jeremiah@altimetergroup.com
    web-strategist.com
    Twitter: @jowyang
    Column for Forbes CMO Network
    45
    Slide Production By Christine Tran, Researcher, Altimeter Group
    Copyright © 2009 Altimeter Group
  • Most Arabic bloggers Use as Diary
    46