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Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
Blogging Strategy Extending Your Voice To The World
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Blogging Strategy Extending Your Voice To The World

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  • Marvelous talks on how blogging is useful in communication.

    zunita http://ringtones-x.com/ | www.freeringtonesforatt.org/
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  • Thanks for sharing such lovely presentation! You inspired me in 2009! I nominate this presentation for SlideShare Zeitgeist 2009 Community Awards.
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  • Customer have hijacked our sites –how to get it back
  • In looking at the just over 5 million blogs tracked by Technorati who posted in June, 45% have a Technorati Authority number of 1 or more, meaning they can truly claim their place in the active blogosphere.Hundreds of thousands of individual blogs, which make up the top 10% of blogs as measured by Technorati Authority, and more than 75,000 bloggers have an authority of 50 or more — meaning at least 50 other bloggers found their content worth linking to.2008
  • Although our survey was only administered in English, bloggers responded from 50 countries, with nearly half from the United States.Christine please find data from around globe.Try Razorfish “Feed” (or is it fuel?)Also the Groundswell profilehttp://www.forrester.com/Groundswell/profile_tool.htmlTry to find middle east data.
  • http://blog.ukti.gov.uk/authors/http://blog.ukti.gov.uk/
  • These are journals and blog entries from volunteers serving in the Peace Corp. A great example of a large number of people speaking about what the government program is accomplishing and explaining a lot more about it
  • This is more an online magazine then a blog, but they accomplish similar things. Challenge is about trying to produce the right public service for the Singapore people in the 21st century. I follow it to keep an eye on what is going on in Asian countries. Many of the government blogs in Asian countries are specifically targeted at youth because of the low adoption rates among older generations. This is an exception.
  • http://www.premier.vic.gov.au/your-voice.htmlhttp://www.premier.vic.gov.au/share-your-ideas.html?view=category&layout=category
  • Transcript

    • 1. Extending Your Voice To The World:A Blogging Strategy
      Jeremiah Owyang
      Altimeter Group
      Dec 12, 2009Doha, Qatar
    • 2. Theme
      Simple Online Publishing Technology Has Revolutionized How Information Spreads Around The Globe –The Power Has Shifted To The Participants.
      2
      So, Participate.
    • 3. Agenda
      How It All Began – Humans Are Social
      A Power Shift – To Participants
      Adoption Around The Globe
      Notable Examples: Who’s Doing It Right
      The Future of Online Voices
      3
    • 4. The Impact
      Humans Are Social Animals
      • From early days, man has connected –and communicated.
      • 5. Tribes passed information, stories, art, and print.
      • 6. Isolation is scary, and a punishment.
    • How It All Began
      Before blogging, digital communities
      UseNet, Bulletin Board Systems
      Online diaries
      Justin Hall, 1994, recognized as one of earliest
      Dave Winer, Scripting News
      From manual updating to publishing tools
      OpenDiary (1998), LiveJournal and Blogger (1999)
      5
    • 7. The Naming
      1997: “Weblog,” coined by John Barger
      1999: Peter Merholtz used term “We blog”
      1999: Evan Williams used blog as a noun and verb, and co-founded Blogger which popularized the terms
      6
    • 8. Scobleizer, Microsoft
      7
    • 9. Hitachi Data Systems, blogs.hds.com
      8
    • 10. Jonathan Schwartz, Sun Microsystems
      9
    • 11. Her Majesty, Queen Rania of Jordan Reaches To the World
      10
    • 12. Takeaways
      Humans are social creatures.
      Blog simply extend our behaviors.
      Blogging = human.
      11
    • 13. Agenda
      How It All Began, Humans Are Social
      A Power Shift – To Participants
      Adoption Around The Globe
      Notable Examples: Who’s Doing It Right
      The Future of Online Voices
      12
    • 14. People Trust Each Other
      13
      Source: http://www.edelman.com/trust/2009
    • 15. Agenda
      How It All Began, Humans Are Social
      A Power Shift – To Participants
      Adoption Around The Globe
      Notable Examples: Who’s Doing It Right
      The Future of Online Voices
      14
    • 16. Global Blogging Highlights
      72% are Hobbyists, 28% are Pros
      Pros: Part-Timers, Self-Employed, or Corporate
      Rise of professional blogger continues
      70% of Pros are blogging more than before
      Blogging on an upward trajectory
      57% plan to blog more
      Motivations:
      71% to speak mind
      68% to share expertise
      37% to attract customers/clients
      15
      Source: http://technorati.com/blogging/feature/state-of-the-blogosphere-2009
    • 17. Many Don’t Have “Authority” 45% of Blogs Have Authority
      16
      Source: http://technorati.com/blogging/article/day-1-who-are-the-bloggers/page-2
    • 18. Social Network Adoption Increases
      17
      Source: Wave 4. Universal McCann, http://universalmccann.bitecp.com/wave4/Wave4.pdf
    • 19. Global Adoption
      18
      US (48%)
      EU (26%)
      APAC (10%)
      Other (16%)
      2009, 50 Countries
      Source: http://technorati.com/blogging/article/day-1-who-are-the-bloggers/page-2
    • 20. Map of the Arabic Blogosphere
      19
      Source: http://cyber.law.harvard.edu/publications/2009/Mapping_the_Arabic_Blogosphere
    • 21. Arabic Blogosphere Focuses On News and Issues
      The study “coded” 4,000 blogs in Arabic to find information about political issues etc.
      19% of bloggers are critical of terrorism
      Among general politics and public life:
      Domestic news (64%)
      International news (46%)
      Ethnic minority issues (25%)
      Economic issues (21%)
      20
      Source: http://cyber.law.harvard.edu/publications/2009/Mapping_the_Arabic_Blogosphere
    • 22. Takeaways
      Adoption is happening around the world –most major newspapers are indicator
      Don’t expect everyone to blog –but many will read.
      Arabic blogosphere focused on news and issues.
      21
    • 23. Agenda
      How It All Began, Humans Are Social
      A Power Shift – To Participants
      Adoption Around The Globe
      Notable Examples: Who’s Doing It Right
      The Future of Online Voices
      22
    • 24. By Vertical
      23
    • 25. UK Trade and Investment
      24
    • 26. ArabCrunch Focuses on Startups
      25
    • 27. The Next Web Tech Blog Focuses on Middle East
      26
    • 28. Green Prophet Invites International Bloggers To Focus on Sustainability
      27
    • 29. International Group Blog: Volunteers from the Peace Corp Share
      28
    • 30. By Audience
      29
    • 31. New Zealand’s Libraries Engages Kids
      30
    • 32. Singapore Government Keeps an Eye On the Region
      31
    • 33. To Engage
      32
    • 34. Conservative US Transportation Security Administration Starts A Dialog
      33
    • 35. US State Department Talks With Citizens
      34
      Primarily a one way channel but appropriate. The videos provide good relevant information in ways that are easy to digest and helpful
    • 36. Australian Victorian Government Asks For Ideas
      35
    • 37. Takeaways
      Start your blog with a clear objective in mind.
      Listening, Dialog, Supporting, Innovation
      Keep content focused on one topic –don’t deviate.
      Measure based on your objectives.
      36
    • 38. Agenda
      How It All Began, Humans Are Social
      A Power Shift – To Participants
      Adoption Around The Globe
      Notable Examples: Who’s Doing It Right
      The Future of Online Voices
      37
    • 39. Blogs Integrating Social
      38
    • 40. Blogs Integrating Social
      39
      Blogs quickly cascade to social networks
    • 41. Sharing What We Read
      Facebook Connect allows users to see what friends read/comment on
      40
    • 42. Takeaways
      Integrate your blog with other social tools, encourage WOM.
      Allow logins from other social networks to help content to spread.
      Social networks allow for ‘personalized front pages’ in the context of your friends.
      41
    • 43. Summary: Putting it All Together
      A powerful global trend.
      Blogging empowers global voices –extending beyond geography and borders.
      Develop a strategy, focus on your objectives, and treat it like a media platform.
      Remember that the most effective blogs are conversational –two way. Ask questions.
      42
    • 44. Blogging Hacks: What I’ve Learned
      Read lots of blogs.
      Treat your blog like it’s own company –and brand.
      Keep content focused on single topic.
      If serious, invest in designers and developers.
      Have an editorial calendar.
      Integrate it into everything you do. Online. Offline
      ABR: Always Be Researching
      Pay yourself first.
      Have fun.
      43
    • 45. Connect With Others
      1) Go to web-strategist.com/blog
      2) Leave a comment, and describe your blog, and put URL.
      3) Subscribe to others, learn, link, and share.
      44
    • 46. Thank You
      Jeremiah OwyangAltimeter Group
      jeremiah@altimetergroup.com
      web-strategist.com
      Twitter: @jowyang
      Column for Forbes CMO Network
      45
      Slide Production By Christine Tran, Researcher, Altimeter Group
      Copyright © 2009 Altimeter Group
    • 47. Most Arabic bloggers Use as Diary
      46

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