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Altimeter Report: Social Marketing Analytics

by Chief Catalyst and Founder at Crowd Companies on Apr 22, 2010

  • 91,655 views

While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere ...

While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.

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http://www.web-strategist.com 4405
http://www.altimetergroup.com 699
http://www.elcario.de 577
http://tarciziosilva.com.br 527
http://www.scoutlabs.com 377
http://storify.com 372
http://michaelmoir.wordpress.com 352
http://blogs.itmedia.co.jp 309
http://www.mpdailyfix.com 281
http://walstra.wordpress.com 266
http://www.web-ideas.de 199
http://conniebensen.com 192
http://softwarestrategiesblog.com 132
http://www.marketersstudio.com 130
http://blogs.zdnet.com 129
http://blog.thelettertwo.com 115
http://www.ikedahayato.com 106
http://blog.holtz.com 98
http://www.sosyalmedyapazarlama.com 94
http://davefleet.com 93
http://www.erhanerdogan.com.tr 83
http://www.doubleshotcreative.com 62
http://lithosphere.lithium.com 60
http://paper.li 54
http://www.janheinemann.com 52
http://arquitecturadelconocimiento.blogspot.com 52
http://ithelink.net 48
http://static.slidesharecdn.com 42
http://phenomena70.tumblr.com 39
http://blogs.icemd.com 38
http://mediafunnel.com 36
http://doubleshotcreative.com 33
http://youvechanged.me 30
http://www.carveconsulting.com 29
http://www.engagingtimes.com 29
http://www.liberatemedia.com 27
http://erhanerdogan.com.tr 26
http://nano.fremsikt.no 26
http://grown-up-digital.posterous.com 24
http://www.zdnet.com 24
http://redcubemarketing-blog.com 24
http://www.synthesio.com 21
http://www.slideshare.net 21
http://dubclicks.com 20
http://www.webmetricsguru.com 20
http://annamiotk.pl 17
http://dukky.com 17
http://idreflections.blogspot.com 17
http://socialmediatoday.com 16
http://translate.googleusercontent.com 15
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Altimeter Report: Social Marketing Analytics Altimeter Report: Social Marketing Analytics Document Transcript