RAW Workflow
Jeremey Barrett    @jeremey   jeremeybarrett@mac.com

January 24, 2009
What is
Workflow?

    The WHOLE process
✤



        Import
    ✤



        Metadata
    ✤



        Backup
    ✤



  ...
Why RAW?

    Massive increase in pixel data
✤



        8 bits (JPEG) - 256 values
    ✤



        12 bits (RAW) - 4,09...
Why RAW
Now?

    Workflow, workflow, workflow
✤



    RAW is now easier overall than
✤

    JPEG, with the right tools
    ...
The Old

    Copy files off card
✤



    View/edit in... ? Photoshop?
✤



    Open in Photoshop
✤



    Process, save PS...
The New

    Import and apply metadata
✤



    Integrated backup
✤



    Mark (star) good images
✤



    Develop marked...
SOLD?
Software

    Aperture (Apple)
✤



    Lightroom (Adobe)
✤



    Capture One PRO (Phase One)
✤



    iView MediaPro (no...
Software

    The new tools? Aperture and
✤

    Lightroom
    Complete workflows
✤



    Non-destructive adjustments
✤


...
WHICH TOOL??
THE ONE THAT WORKS!!
BUT...
Which Tool?

    Bridge is pretty clunky, and        iView MediaPro actually
✤                                   ✤

    do...
Aperture

    Excellent metadata
✤



    Non-linear (HUD) workflow
✤



    Deep, thoughtful feature set
✤



    Project-...
Things Apple
Forgot
    No curves?!
✤



    Granular lift-and-stamp
✤



    Lift-and-stamp actions instead
✤

    of set...
Lightroom

    Fantastic develop controls
✤



    Great “out of the box” look
✤



    Convenient metadata
✤



    Cross...
Things Adobe
Forgot
    Non-linear workflow
✤



    Saving web albums?
✤

    Slideshows? Hello? McFly??
    Automatic col...
And The Best
Tool Is...
    The one that comes out after
✤

    Apple buys Adobe, Aperture
    gets Lightroom’s develop
  ...
Why Does It
Matter?

    Get back to shooting
✤



    Get back to your life
✤



    Get great results
✤



    Get creat...
Key Practices: Metadata and
Backup
    Keyword like crazy                   BACK UP!
✤                                    ...
Thanks!
Raw Workflow   Photo Camp Houston
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Raw Workflow Photo Camp Houston

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My RAW Workflow slides from PhotoCampHouston.

Presentation and images copyright 2007-2009 Jeremey L. Barrett. All Rights Reserved. This means you can't use this presentation or the images therein without my permission.

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Raw Workflow Photo Camp Houston

  1. 1. RAW Workflow Jeremey Barrett @jeremey jeremeybarrett@mac.com January 24, 2009
  2. 2. What is Workflow? The WHOLE process ✤ Import ✤ Metadata ✤ Backup ✤ Edit ✤ Develop ✤ Finish ✤ Share ✤
  3. 3. Why RAW? Massive increase in pixel data ✤ 8 bits (JPEG) - 256 values ✤ 12 bits (RAW) - 4,096 values ✤ 14 bits (RAW) - 16,384 values ✤ Finer gradation of tone ✤ More accurate color ✤ Much more latitude in ✤ exposure and room for “error” Workflow tools exist ✤
  4. 4. Why RAW Now? Workflow, workflow, workflow ✤ RAW is now easier overall than ✤ JPEG, with the right tools Confluence of technologies: ✤ Software tools ✤ Camera speed ✤ Memory capacity ✤ Cheap drives ✤
  5. 5. The Old Copy files off card ✤ View/edit in... ? Photoshop? ✤ Open in Photoshop ✤ Process, save PSD file ✤ Save a JPEG copy... where? ✤ Save a small copy... where? ✤ Black and white version? Copy ✤ Crop? Copy ✤ And so on ✤
  6. 6. The New Import and apply metadata ✤ Integrated backup ✤ Mark (star) good images ✤ Develop marked images ✤ Make any number of variations ✤ (crops, BW, etc.) Maybe finish some in PS ✤ Export what is needed directly ✤ Discard exports, no copies ✤
  7. 7. SOLD?
  8. 8. Software Aperture (Apple) ✤ Lightroom (Adobe) ✤ Capture One PRO (Phase One) ✤ iView MediaPro (now ✤ Microsoft something) PhotoMechanic ✤ Bridge (Adobe) ✤ iPhoto ✤ Picasa ✤
  9. 9. Software The new tools? Aperture and ✤ Lightroom Complete workflows ✤ Non-destructive adjustments ✤ “Virtual” copies (versions) ✤ Developing tools ✤ Integrated backup ✤ Managed PS integration ✤ Export integration (web, etc.) ✤
  10. 10. WHICH TOOL??
  11. 11. THE ONE THAT WORKS!!
  12. 12. BUT...
  13. 13. Which Tool? Bridge is pretty clunky, and iView MediaPro actually ✤ ✤ doesn’t do anything simply doesn’t do much of anything really well C1PRO is maybe the best RAW ✤ converter in terms of image iPhoto is OK but limited and ✤ quality, but batch workflow is still makes lots of copies clunky and everything else is Picasa is pretty limited ✤ missing Aperture and Lightroom are the ✤ PhotoMechanic is great at ✤ only complete tools import and metadata, only
  14. 14. Aperture Excellent metadata ✤ Non-linear (HUD) workflow ✤ Deep, thoughtful feature set ✤ Project-based ✤ Very strong organization tools ✤ Good developing tools ✤ Primary-only mode ✤ Performance ✤ Plugin architecture ✤
  15. 15. Things Apple Forgot No curves?! ✤ Granular lift-and-stamp ✤ Lift-and-stamp actions instead ✤ of settings Midtone contrast!! ✤ Color-based grayscale (instead ✤ of RGB channel-based) Saving a set of adjustments ✤ Non-destructive selective ✤ adjustments
  16. 16. Lightroom Fantastic develop controls ✤ Great “out of the box” look ✤ Convenient metadata ✤ Cross-platform ✤ Easy access to files ✤ Excellent sharpening ✤ Fantastic develop controls! ✤ Great PS integration ✤
  17. 17. Things Adobe Forgot Non-linear workflow ✤ Saving web albums? ✤ Slideshows? Hello? McFly?? Automatic collection from ✤ import Organizational tools ✤ Export / plugin architecture ✤ Performance!! ✤ Price? ✤
  18. 18. And The Best Tool Is... The one that comes out after ✤ Apple buys Adobe, Aperture gets Lightroom’s develop module, and both of them give up and license the Capture One RAW engine! Sigh. ✤ TRY THEM OUT! 30 day trials ✤ FTW! On Windows? Just get ✤ Lightroom
  19. 19. Why Does It Matter? Get back to shooting ✤ Get back to your life ✤ Get great results ✤ Get creative ✤ Find your images ✤ Save your images ✤
  20. 20. Key Practices: Metadata and Backup Keyword like crazy BACK UP! ✤ ✤ Keyword AT IMPORT! Back up locally (Time Machine, ✤ ✤ etc.) Assign copyright at import ✤ Back up remotely (Photoshelter, ✤ Aperture and Lightroom both ✤ Backblaze, ...) make this painless (pretty much) Ship a backup drive to your ✤ mom Your images have value beyond ✤ their immediate use: make sure Every hard drive will fail, most ✤ you can find them without any warning Don’t lose your images ✤
  21. 21. Thanks!
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