Twitter.com/jer979
#twebinar
Using Twitter to
Build Your Global MicroBrand*
A Never Stop Marketing Twebinar
Jeremy Epstein
Marketing Navigator
NeverStopMarketing.com
* HT: @gapingvoid

Twitter.com/jer979
#twebinar
What Is Your Global MicroBrand?
Marketing
Passion/Expertise
Community
Passion/Expertise Technology
Passion/Expertise

Twitter.com/jer979
#twebinar
3 Strategic Uses of Twitter
Key
Contacts
Sharing
Listening

Twitter.com/jer979
#Twebinar
Listening to Develop
Subject Matter Expertise
Find Experts with a
High Signal:Noise Ratio

Twitter.com/jer979
#Twebinar
Follow the Experts
Marketing
Community Technology

Twitter.com/jer979
#Twebinar
Start Somewhere…
Follow Me on Twitter

Twitter.com/jer979
#Twebinar
Trust Your Network of Experts…

Twitter.com/jer979
#Twebinar
Find the Needles…
Search.Twitter.Com

Twitter.com/jer979
#Twebinar
Continuous Searching…
TweetDeck.com
desktop.seesmic.com

Twitter.com/jer979
#Twebinar
Filter and Optimize
Potential
Potential Follows
Follows
Potential
Follows
People You Follow

Twitter.com/jer979
#Twebinar
Market Valuation

Twitter.com/jer979
#Twebinar
Followcost
followcost.com

Twitter.com/jer979
#Twebinar
Signal:Noise Ratio
Twitalyzer.com

Twitter.com/jer979
#Twebinar
Pull Out the Weeds...
Note: I don’t consider @JeffHurt a weed 

Twitter.com/jer979
#Twebinar
Demo
techhit.com/OutTwit/

Twitter.com/jer979
#Twebinar
Demo/TweetDeck
Filtering to Find
• RT
• http://

Twitter.com/jer979
#Twebinar
Sharing to Reinforce Your Niche
But don’t forget the “social” part of
social media…

Twitter.com/jer979
#Twebinar
80-20 or 90-10: Your Call
Be You: Be Social
Marketing
GMB
It’s
Community Technology

Twitter.com/jer979
#Twebinar
ABL: Always Be Linking

Twitter.com/jer979
#Twebinar
Syndicate and Share
Blogs
Stumble
Delicious
Upon
Greader Twitter Digg

Twitter.com/jer979
#Twebinar
Your Tweet Length

Twitter.com/jer979
#Twebinar
ReTweet to Give Back and Get Noticed

Twitter.com/jer979
#Twebinar
Manage Expectations

Twitter.com/jer979
#Twebinar
And Limit the Self-Promotion
It’s Not About You…

Twitter.com/jer979
#Twebinar
Some Ways To Measure…

Twitter.com/jer979
#Twebinar
And Using Building Relationships
with Key Contacts?

Twitter.com/jer979
#Twebinar
Sorry, Have to Keep Something For
Next Time…

Twitter.com/jer979
#Twebinar
Thank you!!
W: NeverStopMarketing.com
B: IgnitingTheRevolution.com
E: jer979@neverstopmarketing.com
linkedin.com/in/jer979