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Using Twitter To Build Your Global Micro Brand
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Using Twitter To Build Your Global Micro Brand



One man\'s opinion about how to most effectively use Twitter.

One man\'s opinion about how to most effectively use Twitter.



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Using Twitter To Build Your Global Micro Brand Presentation Transcript

  • 1. Twitter.com/jer979 #twebinar Using Twitter to Build Your Global MicroBrand* A Never Stop Marketing Twebinar Jeremy Epstein Marketing Navigator NeverStopMarketing.com * HT: @gapingvoid
  • 2. Twitter.com/jer979 #twebinar What Is Your Global MicroBrand? Marketing Passion/Expertise Community Passion/Expertise Technology Passion/Expertise
  • 3. Twitter.com/jer979 #twebinar 3 Strategic Uses of Twitter Key Contacts Sharing Listening
  • 4. Twitter.com/jer979 #Twebinar Listening to Develop Subject Matter Expertise Find Experts with a High Signal:Noise Ratio
  • 5. Twitter.com/jer979 #Twebinar Follow the Experts Marketing Community Technology
  • 6. Twitter.com/jer979 #Twebinar Start Somewhere… Follow Me on Twitter
  • 7. Twitter.com/jer979 #Twebinar Trust Your Network of Experts…
  • 8. Twitter.com/jer979 #Twebinar Find the Needles… Search.Twitter.Com
  • 9. Twitter.com/jer979 #Twebinar Continuous Searching… TweetDeck.com desktop.seesmic.com
  • 10. Twitter.com/jer979 #Twebinar Filter and Optimize Potential Potential Follows Follows Potential Follows People You Follow
  • 11. Twitter.com/jer979 #Twebinar Market Valuation
  • 12. Twitter.com/jer979 #Twebinar Followcost followcost.com
  • 13. Twitter.com/jer979 #Twebinar Signal:Noise Ratio Twitalyzer.com
  • 14. Twitter.com/jer979 #Twebinar Pull Out the Weeds... Note: I don’t consider @JeffHurt a weed 
  • 15. Twitter.com/jer979 #Twebinar Demo techhit.com/OutTwit/
  • 16. Twitter.com/jer979 #Twebinar Demo/TweetDeck Filtering to Find • RT • http://
  • 17. Twitter.com/jer979 #Twebinar Sharing to Reinforce Your Niche But don’t forget the “social” part of social media…
  • 18. Twitter.com/jer979 #Twebinar 80-20 or 90-10: Your Call Be You: Be Social Marketing GMB It’s Community Technology
  • 19. Twitter.com/jer979 #Twebinar ABL: Always Be Linking
  • 20. Twitter.com/jer979 #Twebinar Syndicate and Share Blogs Stumble Delicious Upon Greader Twitter Digg
  • 21. Twitter.com/jer979 #Twebinar Your Tweet Length
  • 22. Twitter.com/jer979 #Twebinar ReTweet to Give Back and Get Noticed
  • 23. Twitter.com/jer979 #Twebinar Manage Expectations
  • 24. Twitter.com/jer979 #Twebinar And Limit the Self-Promotion It’s Not About You…
  • 25. Twitter.com/jer979 #Twebinar Some Ways To Measure…
  • 26. Twitter.com/jer979 #Twebinar And Using Building Relationships with Key Contacts?
  • 27. Twitter.com/jer979 #Twebinar Sorry, Have to Keep Something For Next Time…
  • 28. Twitter.com/jer979 #Twebinar Thank you!! W: NeverStopMarketing.com B: IgnitingTheRevolution.com E: jer979@neverstopmarketing.com linkedin.com/in/jer979