Marketing Survival Strategies for the Attention Economy
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Marketing Survival Strategies for the Attention Economy

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One of the most influential social scientists of the 20th century, Herbert Simon, remarked that “a wealth of information creates a poverty of attention.”...

One of the most influential social scientists of the 20th century, Herbert Simon, remarked that “a wealth of information creates a poverty of attention.”

Simon succinctly wraps up the challenges facing marketers in the Internet era. Inundated by information and media from all sides, prospects and clients continue to tune out and ignore traditional marketing tactics and message.

Firms of all sizes (with clients of all sizes) struggle with the central question:
This is my keynote slide deck, where I (

1. help you understand the fundamental macro-societal shifts impacting marketers
2. provide guidelines for how to thrive as a marketer in the new environment
3. share the ground rules for the new marketing
4. educate you on the key concepts of using Social Media as a marketing channel
5. offer suggestions on the first steps on the road to a Word-of-Mouth/Social Media marketing strategy

see www.jer979.com/speaking for more info

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  • Big Idea: Irrelevance reduces network access and without access ot the network, you’re just the annoying guy at the party with whom nobody wants to speak and then you’re not invited back the next time.
  • Subpoint-consequences of breaking permissionBig Idea: Netizens care most about the earning the attention and permission of their networks through trusted behaviro
  • Fundamental Assumptions of New MarketingGive the customer a platform for promoting their products and encourage itDouble down on existing customers
  • Purell Video//Force MultipliersSelf-coordinationFont sizeLogoOlive Garden/playboy bunny
  • Big Idea: Democratization of Influence and ReachAn Ideavirus/movement can start anywhere by anyone and spread
  • Big Idea: Good ideas spread; Irrelevance is ignored; dishonesty is punished…severely
  • Listening as a Fundamental Marketing PracticeDell IdeaStormMyStarbucks
  • Big Idea: There are ALWAYS people talking about everything…the network resists and rejects control.Motrin Moms, what if? Counter example, submit, vote, mass collaborateGoogle is a part of your brandTiger Woods Video…http://www.youtube.com/watch?v=FZ1st1Vw2kY
  • Fred Wilson meetupReed’s lawMake other’s better…Connect the community with each otherPut yourself at the center of other people’s networks
  • http://www.viddler.com/explore/dpzramon/videos/19/Tell it like it is…or be dismissed as fake.Yes To Carrots Cucumber Eye GelLegal Challenges? No doubt. http://www.cnn.com/2009/WORLD/europe/05/08/marks.spencer.bras.breasts/index.html
  • Belkin/AstroturfingMichael PhelpsBig idea: Dishonesty will be punished…even the appearance of disingenuity does it…
  • Never stop marketing

Marketing Survival Strategies for the Attention Economy Marketing Survival Strategies for the Attention Economy Presentation Transcript

  • Marketing Survival Strategies for the Attention Economy
    Jeremy Epstein
    Marketing Navigator
    NeverStopMarketing.com
  • Habits and Consequences…
    @jer979
  • Slide Credit: John Moore (BrandAutopsy.com)
  • Laptops Up!
    @jer979
  • @jer979
    It’s an Attention Economy
  • @jer979
    Do You Have Permission? Really?
  • @jer979
    Blockade 1.0
  • @jer979
    Blockade 2.0
  • @jer979
    Blockade 2.0
  • @jer979
    Marketing as Gasoline, Not Matches
  • @jer979
    Find Your Raving Fans
  • @jer979
    Ridiculous Reach of the Individual
  • @jer979
    So, Now What?
  • @jer979
    Above All, Be Remarkable
  • Shhhh….. Listen
    @jer979
  • @jer979
    Relevant Participation
  • @jer979
    Be the Connector
  • @jer979
    Advocacy as Practice
  • @jer979
    Be Authentic
  • @jer979
    Openness, Don’t Try To Hide…
  • @jer979
    How It All Comes Together…
  • @jer979
    Community Driven Marketing
    Activate
    Identify
    Cultivate
  • @jer979
    Thank you!!
    Whitepaper: Power of the Raving Fan
    CommunityDrivenMarketing.com
    Blog: NeverStopMarketing.com
    jer979@neverstopmarketing.com
    linkedin.com/in/jer979
  • www.neverstopmarketing.com