How To Do A Customer Touchpoint Assessment

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  • Importance of HygieneTwo solid websitesClairealexander vs. ericlitmanGlobal Micro-Brand landing pages
  • What exactly are we going to test?When will we test it?How will we test it? You can do it. A consultant. Your customers. Raving Fans. Multiple of those…
  • Actual Stress Testing of the TouchpointWe will measure each touchpoint against the two filters ofIs this Remarkable?Is it consistent with the brand feel f HCI “enriching/educational/inspiring dialogue and debate.”
  • Initial Recommendations and BrainstormingI’ll come up with some ideas and then work with the individual or team to identify other ways to achieve the objectiveYou don’t decide Remarkable…
  • Perpetual Beta is the name of the game here…We will have a timeframe for testing and measuring the effectiveness of each idea we want to try at each Touchpoint

Transcript

  • 1. I Love Your Invoice!How to Give People a (good) Reason to Talk About You At Every Turn
    Jeremy Epstein
    Marketing Navigator
    Never Stop Marketing
    www.neverstopmarketing.com
  • 2. I Love Your Invoice!
    @jer979
  • 3. The Client Touchpoint Assessment
  • 4. CTA Process
    @jer979
  • 5. Touchpoint Awareness Building
    @jer979
  • 6. Out of Office Message
    @jer979
  • 7. Social Media Outposts
    @jer979
  • 8. Discussion: What is Your Brand Feeling?
    @jer979
  • 9. “Consistency is Overrated”
    @jer979
  • 10. Build the Test Plan…
    @jer979
  • 11. Stress Test It!
    @jer979
  • 12. SAMPLE PLAN
    @jer979
    20
  • 13. Sample Test Results
    @jer979
  • 14. Ideate…
    @jer979
  • 15. Implement & Refine
    @jer979
  • 16. Objectives & Measurements
    @jer979
  • 17. Measurement Option #2
    @jer979
  • 18. Bonus Offer 
    Free Raving Fan Value Calculatorhttp://shortlinks.neverstopmarketing.com/RFCalc
    Free eBook
    http://www.dandelionmarketing.biz
    @jer979
  • 19. Obligatory Motivational Close
    @jer979
    “Every detail holds the potential to sour a relationship-confusing signage, an inattentive doorman-but only a few offer possibilities for an experience that is distinctive, emotionally gratifying, and memorable.”
  • 20. @jer979
    Thank you!!
    Read the Blog: NeverStopMarketing.com
    Join the movement: facebook.com/neverstopmarketing
    Connect
    linkedin.com/in/jer979
    jer979@neverstopmarketing.com