Wrong confirmation ID

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

How To Do A Customer Touchpoint Assessment

by Jeremy Epstein on Feb 05, 2010

To find out more, see:

To find out more, see:
http://jer979.com/ctassessment/

http://jer979.com	15
http://www.slideshare.net	5

Importance of HygieneTwo solid websitesClairealexander vs. ericlitmanGlobal Micro-Brand landing pages
What exactly are we going to test?When will we test it?How will we test it? You can do it. A consultant. Your customers. Raving Fans. Multiple of those…
Actual Stress Testing of the TouchpointWe will measure each touchpoint against the two filters ofIs this Remarkable?Is it consistent with the brand feel f HCI “enriching/educational/inspiring dialogue and debate.”
Initial Recommendations and BrainstormingI’ll come up with some ideas and then work with the individual or team to identify other ways to achieve the objectiveYou don’t decide Remarkable…
Perpetual Beta is the name of the game here…We will have a timeframe for testing and measuring the effectiveness of each idea we want to try at each Touchpoint

I Love Your Invoice!How to Give People a (good) Reason to Talk About You At Every Turn
Jeremy Epstein
Marketing Navigator
Never Stop Marketing
www.neverstopmarketing.com
I Love Your Invoice!
@jer979
The Client Touchpoint Assessment
CTA Process
@jer979
Touchpoint Awareness Building
@jer979
Out of Office Message
@jer979
Social Media Outposts
@jer979
Discussion: What is Your Brand Feeling?
@jer979
“Consistency is Overrated”
@jer979
Build the Test Plan…
@jer979
Stress Test It!
@jer979
SAMPLE PLAN
@jer979
20
Sample Test Results
@jer979
Ideate…
@jer979
Implement & Refine
@jer979
Objectives & Measurements
@jer979
Measurement Option #2
@jer979
Bonus Offer 
Free Raving Fan Value Calculatorhttp://shortlinks.neverstopmarketing.com/RFCalc
Free eBook
http://www.dandelionmarketing.biz
@jer979
Obligatory Motivational Close
@jer979
“Every detail holds the potential to sour a relationship-confusing signage, an inattentive doorman-but only a few offer possibilities for an experience that is distinctive, emotionally gratifying, and memorable.”
@jer979
Thank you!!
Read the Blog: NeverStopMarketing.com
Join the movement: facebook.com/neverstopmarketing
Connect
linkedin.com/in/jer979
jer979@neverstopmarketing.com