Developing the never stop the cloud blueprint part 3a


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For the partners in the "Never Stop the Cloud Program"

Here's webcast 3

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  • Mary-how about an image of “a touch” here
  • Mary-an image of a “connection”
  • Depth and Breadth…Show your stuffURL is the currencyStrengthsFinder on my LInkedIn profileResume in Analog
  • Never stop marketing
  • Developing the never stop the cloud blueprint part 3a

    1. 1. Building Your Community Driven Marketing Strategy<br />@jer979<br />Jeremy Epstein<br />Marketing Navigator<br /><br />
    2. 2. Agenda<br />Review of homework<br />Public Service Announcement<br />CDM-BPOS Blueprint Template<br />Final Assignment (until I change my mind, of course)<br />@jer979<br />
    3. 3. Beta 2 of the Story…<br />So, how’d we do?<br />(whiteboard)<br />@jer979<br />
    4. 4. Listening Posts<br />Value?<br />Habit?<br />How’s it coming?<br />@jer979<br />
    5. 5. Touch the Fans…<br />@jer979<br />Impact?<br />Response?Habit?<br />
    6. 6. Be the Connector!<br />@jer979<br />Reactions?<br />
    7. 7. @jer979<br />Public Service Announcements<br />
    8. 8. The Importance of Hygiene<br />@jer979<br />
    9. 9. The Importance of Hygiene<br />@jer979<br />
    10. 10. Tim Rettig<br />“Not marketing. Just catching up on email.”<br />
    11. 11. Think in 3 Dimensions<br />@jer979<br />
    12. 12. Moment of Truth<br />Let’s Bring It All Together Now<br />@jer979<br />
    13. 13. Blueprint Template<br />Identify<br />Cultivate<br />Activate<br />@jer979<br />
    14. 14. Identify<br />Knowing your Raving Fans<br />Keeping the list fresh…<br />@jer979<br />
    15. 15. Cultivate-Assets<br />List your assets<br />Discussion<br />Microsoft assets<br />See Appendix for full list<br />@jer979<br />
    16. 16. Cultivate through MS Assets(thanks Steve/Josh!)<br />@jer979<br /><br />Assigned Online Services Business Development Manager<br />Monthly partner calls<br />Training offerings (e.g. Never Stop Marketing!) <br />Business Investment Funds of up to $5,000 per deal<br />
    17. 17. Cultivate through MS Assets(thanks Steve/Josh!)<br />Marketing funds of up to $5,000 per year through Ready-to-Go<br />Promotional incentives of up to 12 percent<br />Marketing advisor<br />Enhanced Operations Support (dedicated phone number<br />
    18. 18. Cultivate-Reed’s Law<br />Now, how specifically can/will we use these assets to connect our Raving Fans and community with each other?<br />3 months worth of execution<br />@jer979<br />
    19. 19. The Content Formula<br />@jer979<br />
    20. 20. Cultivation-Relevant Content<br />How will you “tell” your Made to Stick Story?<br />3 months worth of execution<br />@jer979<br />
    21. 21. Sharing Slide<br />Cloud Workbook….<br />
    22. 22. Activation<br />@jer979<br />
    23. 23. Community Driven Marketing Blueprint<br />Identification<br />Cultivation Assets<br />Cultivation-Connection<br />Cultivation-Content<br />Activate<br />@jer979<br />
    24. 24. Get Ready….<br />@jer979<br />
    25. 25. Due Dates<br />@jer979<br />
    26. 26. You’re Not Alone…<br />
    27. 27. Team Never<br />Doug Masiero<br />Michael Knight*<br />Tim Rettig<br />Reed Wilson<br />Stephen Pestillo<br />@jer979<br />
    28. 28. Team Stop<br />Bill Ray<br />Deborah Farrar Phillips*<br />Charlie Ramirez<br />John Toscana<br />Kevin Miller<br />
    29. 29. Team Marketing<br />Stephanie Ulmer<br />Dennis Chepurnov<br />Terry McCullagh<br />Jonathan Mann<br />
    30. 30. Team…To the Cloud<br />Matt Katzer<br />Robby Hill<br />Chad Mosman<br />Mike Brogan<br />
    31. 31. Discussion Time…<br />@jer979<br />
    32. 32. Next Call Date<br />“Optional” (I mean that)…Office Hours on 3/7 @5pm EST<br />Friday, March 18th….<br />Celebration<br />Every end is a new beginning…<br />Go-Forward Plan<br />@jer979<br />
    33. 33.<br />
    34. 34. SMB Cloud Champions ClubExpand your cloud services horizons<br />The Cloud Champions Club gives US partners the support they need to grow their cloud services business. It provides expert advice, training and funds to drive sales and business development. <br />US, SMB-specific program<br />Excludes LARs and Distributors<br />Complementary to MPN Cloud Essentials subscription and Cloud Accelerate designation<br />Multi-tier program with diverse benefits<br />“Membership in the Cloud Champions Club is helping our business thrive… I can’t imagine building a successful cloud-based offering without being a member of the club.”<br />Ken Klika,<br />Director of Networking Services, BCG&Co<br />
    35. 35. OverviewClub Benefit Pillars<br /><ul><li>Practice building
    36. 36. Accelerated deal flow
    37. 37. New customers
    38. 38. Increased revenue
    39. 39. Enhanced profitability</li></li></ul><li>Club Benefit TiersPlacement based on SMB BPOS active customers<br />REQUIREMENTS<br />FOCUS AREAS<br />20+ active customers & 500+ total seats <br />(Example: 20 25-seat deals)<br />Tier 3<br />Profitability & cloud practice maturity<br />8+ active customers & 200+ total seats <br />(Example: 10 20-seat deals) <br />Deal flow & momentum<br />Club Benefits<br />Tier 2<br />3+ active customers & 75+ total seats<br />(Example: 8 10-seat deals) <br />Practice building <br />Tier 1<br />Anytime enrollment. Monthly promotions.<br />
    40. 40. 06 February 2011<br />© Microsoft 2010<br />37<br />Club BenefitsSummary of Cloud Champions Club Benefits<br />We will enhance the benefit mix with your feedback! <br />BDM: Business Development Manager<br />Benefits subject to change. <br />
    41. 41. 06 February 2011<br />© Microsoft 2010<br />38<br />Participation RequirementsThe program rewards engagement & commitment<br />Conduct monthly business planning activities with your assigned Online Services BDM<br />Discuss sales opportunities with your BDM<br />Subscribe to Cloud Essentials for Tier 1 (FY12 requirement)<br />Gain Cloud Accelerate for Tiers 2 and 3 (FY12 requirement)<br />
    42. 42. Next StepsFor partners ready to enroll today<br /><ul><li>Consume the Cloud Champions Club benefits you’re entitled to:
    43. 43. Engagement
    44. 44. Marketing Support
    45. 45. Sales Incentives
    46. 46. Operations Support
    47. 47. Readiness
    48. 48. Grow your cloud services business!
    49. 49. Connect with and engage your Online Services BDM
    50. 50. Create a plan to build and grow your cloud services business practice
    51. 51. Complete the enrollment document
    52. 52. Send it to
    53. 53. You’ll get an enrollment verification mail with your assigned BDM</li></li></ul><li>06 February 2011<br />© Microsoft 2010<br />40<br />ResourcesFor all interested partners<br />For more information on the SMB Cloud Champions Club:<br />Short Cloud Champions Club Video:<br />Get Started - MPN Cloud Essentials:<br />Get Started - Quickstart Online Services:<br />Questions:<br />Online Services Linked In Group:<br />
    54. 54. 41<br />Thank you for your partnership.<br />Expand your cloud services horizons<br />
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