Developing the never stop the cloud blueprint part 2


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  • Listening as a Fundamental Marketing PracticeDell IdeaStormMyStarbucks
  • TwitterSearch.twitter.comOutTwitTweetDeckSocialThingAlertThingyBlogsTechnorati Alerts NetworkStatus UpdatesLinkedIn UpdatesAideRSS
  • Big Idea: There are ALWAYS people talking about everything…the network resists and rejects control.Motrin Moms, what if? Counter example, submit, vote, mass collaborateGoogle is a part of your brandTiger Woods Video…
  • Fred Wilson meetupReed’s lawMake other’s better…Connect the community with each otherPut yourself at the center of other people’s networks
  • TechCrunch/ComcastCaresT-mobile storyPaul Beck again2. Advocacy as a deliberate marketing channel: Don't just tack on a WOMM program. Make it core and make the discipline of making it work central to your team.
  • Never stop marketing
  • Developing the never stop the cloud blueprint part 2

    1. 1. Never Stop Marketing…to the Cloud!!Part 2<br />@jer979<br />Jeremy Epstein<br />Marketing Navigator<br /><br />
    2. 2. Did the dog eat your Homework?<br />Identify your top 10 “raving fans”<br />Beta 1 of your “Made to Stick” Story<br />@jer979<br />
    3. 3. Whiteboard: Whose story did you love?<br />Name names<br />
    4. 4. So, Let’s Hear It…<br />Calling on YOU<br />@jer979<br />
    5. 5. “Made To Stick” Criteria<br />S- Simple-what is the core of your idea? <br />U- Unexpected-people pay attention when something defies their expectations <br />C- Concrete-solid images and real data make your idea more believable <br />C- Credible-who is telling the story is important. <br />E- Emotional-let's not kid ourselves. We are emotional beings at our core <br />S- Story-People love stories and pay more attention when they want to find out "what happens at the end."<br />@jer979<br />
    6. 6. Homework 1<br />Beta 2 of your story<br />Inject the “cloud” angle<br />Record as Video<br />Post and share permalink here:<br />Deadline: Friday, Feb. 4th<br />@jer979<br />
    7. 7. Homework 2<br />Review 2 OTHER videos<br />Leave your name as a commenter<br /><br />“Made to Stick Story, Beta 2”<br />Deadline: Thurs. Feb. 10th <br />
    8. 8. Community Cultivation<br />Read the Blog Series:<br /><br />@jer979<br />
    9. 9. Shhhh….. Listen<br />@jer979<br />
    10. 10. Some Resources<br />@jer979<br />Your Network<br />Facebook<br />LinkedIn<br />Twitter<br />OutTwit<br />The Web<br />Google Reader<br />Google Alerts<br />SM2 by Techrigy<br />Twitter<br />IceRocket<br />TweetBeep<br />TweetDeck<br />OutTwit<br />BackTweets<br />
    11. 11. Demos<br />Live from your teammates…<br />Doug, Charlie, and Dennis<br />
    12. 12. Reed’s Law<br />@jer979<br />
    13. 13. Homework 3<br />If you don’t have them already, set up 3 listening posts…<br />Share what you’ve done in our team OneNote under “Your New Listening Posts”<br />Deadline: Monday, Feb. 14th <br />@jer979<br />
    14. 14. @jer979<br />Relevant Participation<br />
    15. 15. Video Slide<br />
    16. 16. The Content Formula<br />@jer979<br />
    17. 17. Homework 4<br />For each of your 10 Raving Fans, commit to 1 or 2 relevant Cloud touches per week<br />(ideally based on your listening post efforts)<br />Keep a record of permalinks<br />Yes, that’s 20-40 touches in 2 weeks<br />Start Date: Monday, Feb. 7th<br />End Date: Friday, Feb. 18th<br />Send the list of links by Fri. Feb. 18th to: <br />@jer979<br />
    18. 18. @jer979<br />Be the Connector<br />
    19. 19. @jer979<br />28<br />65<br />14<br />
    20. 20. Homework 5<br />Among your Raving Fans, make a total 8 different connections based on a relevant commonality<br />Deadline: Thursday, Feb. 17th<br />@jer979<br />
    21. 21. @jer979<br />Advocacy as Practice<br />
    22. 22. Homework 6<br />Uh, just be nice and advocate for them… <br />@jer979<br />
    23. 23. Discussion Time…<br />@jer979<br />
    24. 24. Next Call Date<br />Friday, Feb. 18th….<br />@jer979<br />
    25. 25.<br />