Big Idea: There are ALWAYS people talking about everything…the network resists and rejects control.Motrin Moms, what if? Counter example, submit, vote, mass collaborateGoogle is a part of your brandTiger Woods Video…http://www.youtube.com/watch?v=FZ1st1Vw2kY
Fred Wilson meetupReed’s lawMake other’s better…Connect the community with each otherPut yourself at the center of other people’s networks
TechCrunch/ComcastCaresT-mobile storyPaul Beck again2. Advocacy as a deliberate marketing channel: Don't just tack on a WOMM program. Make it core and make the discipline of making it work central to your team.
Never stop marketing
Transcript of "Developing the never stop marketing...to the cloud blueprint part 2"
Never Stop Marketing…to the Cloud!!Part 2<br />@jer979<br />Jeremy Epstein<br />Marketing Navigator<br />NeverStopMarketing.com<br />
Did the dog eat your Homework?<br />Identify your top 10 “raving fans”<br />Beta 1 of your “Made to Stick” Story<br />@jer979<br />
Whiteboard: Whose story did you love?<br />Name names<br />
So, Let’s Hear It…<br />Calling on YOU<br />@jer979<br />
“Made To Stick” Criteria<br />S- Simple-what is the core of your idea? <br />U- Unexpected-people pay attention when something defies their expectations <br />C- Concrete-solid images and real data make your idea more believable <br />C- Credible-who is telling the story is important. <br />E- Emotional-let's not kid ourselves. We are emotional beings at our core <br />S- Story-People love stories and pay more attention when they want to find out "what happens at the end."<br />@jer979<br />
Homework 1<br />Beta 2 of your story<br />Inject the “cloud” angle<br />Record as Video<br />Post and share permalink here: http://bit.ly/CloudChamps7<br />Deadline: Friday, Feb. 4th<br />@jer979<br />
Homework 2<br />Review 2 OTHER videos<br />Leave your name as a commenter<br />http://bit.ly/CloudChamps7<br />“Made to Stick Story, Beta 2”<br />Deadline: Thurs. Feb. 10th <br />
Community Cultivation<br />Read the Blog Series:<br />http://bit.ly/Community1<br />@jer979<br />
Homework 3<br />If you don’t have them already, set up 3 listening posts…<br />Share what you’ve done in our team OneNote under “Your New Listening Posts”<br />Deadline: Monday, Feb. 14th <br />@jer979<br />
Homework 4<br />For each of your 10 Raving Fans, commit to 1 or 2 relevant Cloud touches per week<br />(ideally based on your listening post efforts)<br />Keep a record of permalinks<br />Yes, that’s 20-40 touches in 2 weeks<br />Start Date: Monday, Feb. 7th<br />End Date: Friday, Feb. 18th<br />Send the list of links by Fri. Feb. 18th to: firstname.lastname@example.org <br />@jer979<br />