Few feeds on Email Marketing  Courtesy: Jepin-K
<ul><li>It helps in building relationship </li></ul><ul><li>When nurtured, these relationships multiply </li></ul><ul><li>...
It’s a 3-Step Process… Step 1:Building Your List Step 2: Convert Leads to Customers Step 3: Keep Customers Coming Back
<ul><li>Networking Events </li></ul><ul><li>Trade Shows </li></ul><ul><li>In-store Guest Book </li></ul><ul><li>Website Si...
<ul><li>Providing of an offer or incentive to get sign-ups? </li></ul><ul><li>Encourage our customers or members to spread...
<ul><li>Collecting contact information </li></ul><ul><li>Determining message format </li></ul><ul><li>Creating a schedule ...
<ul><li>Be clear and concise </li></ul><ul><li>Provide useful links in the email. </li></ul><ul><li>Use data collected to ...
<ul><li>Getting into the company (prospect) websites </li></ul><ul><li>Getting info about the management team of the compa...
<ul><li>How often to send </li></ul><ul><li>Create a master schedule </li></ul><ul><li>Coordinate timing for maximum impac...
<ul><li>Where's the catch??? </li></ul><ul><li>This all sounds great of course.  </li></ul><ul><li>Its much cheaper it is ...
<ul><li>Thank you very much…… </li></ul>
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Email Marketing

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Few feeds on eMail marketing. Kindly help me to explore further opportunities in eMail marketing...

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Email Marketing

  1. 1. Few feeds on Email Marketing Courtesy: Jepin-K
  2. 2. <ul><li>It helps in building relationship </li></ul><ul><li>When nurtured, these relationships multiply </li></ul><ul><li>Email lets you deliver your message to the people (unlike a website, where the people have to come to your message) </li></ul><ul><li>Sending email is much cheaper than most other forms of communication </li></ul>Why email marketing?
  3. 3. It’s a 3-Step Process… Step 1:Building Your List Step 2: Convert Leads to Customers Step 3: Keep Customers Coming Back
  4. 4. <ul><li>Networking Events </li></ul><ul><li>Trade Shows </li></ul><ul><li>In-store Guest Book </li></ul><ul><li>Website Signup </li></ul><ul><li>Linkedin </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>Build your List from the areas where you Connect
  5. 5. <ul><li>Providing of an offer or incentive to get sign-ups? </li></ul><ul><li>Encourage our customers or members to spread the word </li></ul><ul><li>Collecting email addresses everywhere </li></ul><ul><li>To find organizations or businesses we could cross-promote with? </li></ul>What are other creative ways to grow your list?
  6. 6. <ul><li>Collecting contact information </li></ul><ul><li>Determining message format </li></ul><ul><li>Creating a schedule </li></ul><ul><li>Building professional communications </li></ul><ul><li>Analyzing results </li></ul>Setting objectives...
  7. 7. <ul><li>Be clear and concise </li></ul><ul><li>Provide useful links in the email. </li></ul><ul><li>Use data collected to send your customers only what they want </li></ul><ul><li>Learn about our customers interests </li></ul><ul><li>Collect names to personalize emails </li></ul><ul><li>By using attractive graphics in the email </li></ul>How to create interest in the contact’s mind???
  8. 8. <ul><li>Getting into the company (prospect) websites </li></ul><ul><li>Getting info about the management team of the company </li></ul><ul><li>Mainly targeting the leaders like VPs, CXOs, Directors etc </li></ul><ul><li>Digging the detailed profiles about the company from Google, wiki and other sources </li></ul><ul><li>Digging the detailed profiles of leaders from Linkedin and similar sources </li></ul><ul><li>Digging the profiles from online publications, e-magazines, trade journals, online forums etc. </li></ul><ul><li>Digging the email id's of leaders from the web with the help of their company domain name using trial and error </li></ul><ul><li>Finally, creating an in-house email database </li></ul>Initial process involves...(in General)
  9. 9. <ul><li>How often to send </li></ul><ul><li>Create a master schedule </li></ul><ul><li>Coordinate timing for maximum impact </li></ul><ul><li>Newsletters (monthly / quarterly) </li></ul><ul><li>Announcements / Event Invitations (as needed) </li></ul><ul><li>When is our audience most likely to read it? </li></ul><ul><li>Day of week (Tuesday & Wednesday) </li></ul><ul><li>Time of day (10am to 3pm) – Based on the region </li></ul>Plans on email delivery When to send
  10. 10. <ul><li>Where's the catch??? </li></ul><ul><li>This all sounds great of course. </li></ul><ul><li>Its much cheaper it is to send a message to thousands of email addresses </li></ul><ul><li>But... </li></ul><ul><li>It's not that simple, unfortunately. Apart from the complexities of designing and delivering email messages to the right people, getting them to actually read and respond to your message, and measuring and analyzing the results... </li></ul>
  11. 11. <ul><li>Thank you very much…… </li></ul>
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