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Harley d

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  • 1. Harley Davidson By Sun Hee Jeong
  • 2. Brand History
  • 3. SWOT Analysis Strengths • Strong market position and brand image • Wide marketing and distribution networks • High inventory turnover ratio Weaknesses: • Weakening financial performance • Unfunded employee post retirement benefits
  • 4. SWOT Analysis Opportunities • Launch of new models • Growing global motorcycle market Threats • Regulatory compliance • Labor issues
  • 5. Campaign Goal Boost overall sales by enhancing online presence through various media including Facebook, Twitter, YouTube and Blogging.
  • 6. Campaign Idea – Social Networking Sites Facebook Fan Page Twitter
  • 7. Campaign Idea – Online Community YouTube Blogging
  • 8. Budget Free Mediums • Facebook, Twitter, YouTube Almost Free Mediums • Blogging Cost of Labor • Paying employees to update and monitor four online mediums
  • 9. Evaluating Campaign Success Google Analytics Google Adword Facebook Fans Twitter followers YouTube subscribers Comments on blog
  • 10. Thank You