Stanford Marketing 7 08
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Stanford Marketing 7 08

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Stanford Marketing 7 08 Stanford Marketing 7 08 Presentation Transcript

  • creative commons Jennifer Yip, Operations Manager
  • © Copyright
  • Copyright? • Law designed to govern creative and expressive works • We like copyright! • It encourages creation • It promotes dissemination
  • Copyright? • Applies automatically upon fixation of a creative work to tangible form
  • Copyright? • Grants copyright owner a bundle of exclusive rights Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute You must ASK permission to do any of these things with someone’s work
  • Problem? Digital vs Analog
  • Creative Commons copyright licenses