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What Would Google Do? ReThinking Economic Development

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Presentation at the International Economic Development Council (IEDC) annual conference in September 2010 by Jennifer Wakefield of the Metro Orlando Economic Development Commission, Andy Levine of......

Presentation at the International Economic Development Council (IEDC) annual conference in September 2010 by Jennifer Wakefield of the Metro Orlando Economic Development Commission, Andy Levine of DCI Marketing, Ben Wright of Atlas Advertising and Anatalio Ubalde of ZoomProspector and GIS Planning.

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  • In the book…the link… IMPACT on news…can link to history instead of repeat itis it necessary for each paper to have its own golf writer? how is the story unique???
  • Changes the structure.Generalization  SpecializationDetermine your specialty; your USPMass of niches.Opportunities for collaboration.
  • MappingWe had the website company we work with do a Google “Mash-up” for us…For Real Estate searches…We utilize one of the many vendors…in this case, “Total Commercial”
  • Bad Lady Gaga. Pick up the phone. In the book…A platform enables. Helps others build value.Helps users create their own networks, products, communities, _____.EX: Google maps and the mashup we mentioned.
  • Some examples of platforms can be seen here.Digg…aggregation of news stories. OR your Facebook/LinkedIn/Twitter stream…Wikipedia…while still not allowed as an “official” source for scholarly research, pretty accurate.Based on the idea of the collective wisdom of crowds.CAVEAT – sometimes people are just wrong.Orlando Tip: NEVER followed the crowd at theme parks. Most people incorrectly believe they have to wait in line and don’t notice the empty area is actually the other line…Facebook platform is open for applications…Which unfortunately can lead to things like FARMVILLE.
  • FlickrOrlando Rocks microsite
  • Google alertsTweetdeckHootSuitePR tools
  • MappingWe had the website company we work with do a Google “Mash-up” for us…For Real Estate searches…We utilize one of the many vendors…in this case, “Total Commercial”
  • The power of “SHARE”
  • MappingWe had the website company we work with do a Google “Mash-up” for us…For Real Estate searches…We utilize one of the many vendors…in this case, “Total Commercial”