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Twitter webinar - International Economic Development Council

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Webinar taught by Jennifer Wakefield of the Metro Orlando Economic Development Commission on the use of Twitter for economic development.

Webinar taught by Jennifer Wakefield of the Metro Orlando Economic Development Commission on the use of Twitter for economic development.

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    Twitter webinar - International Economic Development Council Twitter webinar - International Economic Development Council Presentation Transcript

    • Understanding Social Media: Introduction To Twitter
    • Your Host
      Jennifer Wakefield, APR
      Director, Public Relations
      Metro Orlando Economic Development Commission (EDC)
      @jenwakefield
      @MetroOrlandoEDC
      @FilmOrlando
      @bioOrlando
      @OrlandoWorks
    • Poll
      What is your level of experience with Twitter?
      Just starting…
      I’m twxperienced! #FTW
      Thinking about Tweeting…
      What is Twitter?
    • Poll
      Do you have an active Twitter account for your organization?
      Yes
      No
    • Poll
      What did you have for lunch?
      Did she seriously just ask that? I knew Twitter was stupid!
      Lunch…what’s that?
      I’m totally kidding. Nobody cares what you had for lunch.
    • Basics
    • Twitter
      “Twitter is a real-time information network powered by
      people all around the world that lets you share and
      discover what’s happening now.
      Twitter asks “what’s happening” and makes the answer
      spread across the globe to millions, immediately.”
      – Twitter.com
      140 characters
      All Tweets from 2006 are archived in the U.S. Library of Congress – announced in April 2010
    • Stats
      Twitter – April 2010 at Chirp Conference
      Over 105 million users; 300,000 new/day
      75% traffic comes from outside twitter.com
      180 million unique visitors/month
      Edison Research – April 2010
      Awareness exploded from 09 to 10; 87% aware
      7% of Americans use Twitter
      Well educated; high growth age 50 - 64
    • How to Tweet
      Bad use: Eating a ham sandwich.
      Better use: Eating a great ham sandwich from Publix.
      Best use: Eating the best ham sandwich I’ve ever had from the Publix Deli. <3 Publix! #FTW
      …If you are Publix…
      You could Tweet the person that you are glad they are
      enjoying their sandwich and maybe offer a suggestion
      for another kind of sandwich they’d like…or mention gift
      cards…
    • Why would anyone care?
      Nobody cares about your ham sandwich…unless it’s tied to them.
      Tweets should be interesting or relevant to someone who is listening.
      You should LISTEN more than TALK…just like in real life…there are too many people that Tweet too much.
      Twitter, like all social media, is just that…SOCIAL. You should interact with others, not just spew out information.
    • Getting Started
    • Profile
    • Create your profile
      Select a photo, preferably close up
      If using logo for business, needs to be square
      Enter your Bio information and Name
      Add a link to your Web site!
      Customize your background
      Keep your company branding in mind
      Add your location – Orlando, FL
      Turn on location based Tweets?
      Up to you…
    • Twerms
      Fail Whale
      ReTweet (RT)
      Mention/Reply (@)
      Direct Message (DM)
      Tweetup
      Tweeple/Tweeps
      Twitterspeak
    • Twitiquette
      Twips
      Create a Good Bio, Picture/Logo, Customize the Background
      Lists
      pros and cons
      Be a good Twitizen
      FollowFriday(FF)
      Respond
    • Who do I follow?
      Search for people you know!
      Try #econdevlist for economic developers
      Look at who they are following!
      Look for E.D. trade publications
      Area Development
      Site Selection
      Look for business publications and journalists
      Wall Street Journal
      Bloomberg/BusinessWeek
      ArikHesseldahl
      Look for site selectors
      Look for executive decision makers
    • But what does this have to do with economic development?
      Everything!
    • Twitter = Tool
      Another marketing tool for your region
      Keep branding and “voice” consistent with your company
      Conversational in nature
      Maintain brand consistency but realize Twitter is a way to directly communicate with your audience
      A way to share information quickly
      Esp. at events, tradeshows
      EXAMPLE:
      Suzy @SxSW in 2008
    • Advanced
    • Searches
    • Lists
      Private vs. Public
      Twitter.com or 3rd party app?
      Economic Developers
      Film Offices
    • #Hashtags
      #IEDCTwitter – Hashtag for today’s event
      #econdev
      Commonly used at events, tradeshows, major news, TV shows…
      CASE STUDY:
      #Orlando #Magic #NBA #Finals
      Orlando Works
    • Trending Topics
      Popular topics people are Tweeting about
      Breaking news on Twitter
      EX: Michael Jackson
      Sometimes include a hashtag but not always
    • Tweetchats
      URL Shorteners and statistics
      Bit.ly, ow.ly, etc.
      3rd party apps
      HootSuite, TweetDeck, etc.
    • New Twitter
    • #NewTwitter
    • TweetDeck = listen/monitor
    • HootSuite = send/track
    • What do I Tweet?
      Tips
      Share news articles of interest
      Interact with followers
      Share your news/links to your Website
      Re-Tweet interesting Tweets
      Survey people
    • ED Peeps on Twitter
      And what they are doing
    • Tips
    • Sharing
      news articles
    • Interacting
    • Sharing
      your news
    • Re-Tweeting
    • Survey
    • Twecap
    • Why?
      • Create awareness
      • Engage brand ambassadors
      • Gather competitive intelligence
    • Results
      Information gathering
      Information sharing
      Projects!!
    • To Do
      Research, Research, Research!
      Create a Twitter strategy
      Jump in and start following people and lists
      Add Twitter account(s) in e-mail signature
      Include Twitter account(s) on Website
      Write a social media policy for employees
    • Resources
      Twitter Business Guide
      Mashable
      Social Media Examiner
      Sysomos
      Google Analytics
      Google Alerts
    • Questions?
      #IEDCTwitter
      http://www.slideshare.net/jenwakefield
      Jennifer Wakefield, APR
      @jenwakefield
      407.422.7159 x232 (desk)
      Jennifer.Wakefield@OrlandoEDC.com