Understanding Social Media:
Introduction To Twitter
Your Host
Jennifer Wakefield, APR
Director, Public Relations
Metro Orlando Economic Development Commission (EDC)
@jenwakef...
Poll
• What is your level of experience with Twitter?
A. Just starting…
B. I’m twxperienced! #FTW
C. Thinking about Tweeti...
Poll
• Do you have an active Twitter account for your
organization?
A. Yes
B. No
Poll
• What did you have for lunch?
A. Did she seriously just ask that? I knew Twitter
was stupid!
B. Lunch…what’s that?
C...
Basics
Twitter
“Twitter is a real-time information network powered by
people all around the world that lets you share and
discove...
Stats
• Twitter – April 2010 at Chirp Conference
– Over 105 million users; 300,000 new/day
– 75% traffic comes from outsid...
How to Tweet
Bad use: Eating a ham sandwich.
Better use: Eating a great ham sandwich from Publix.
Best use: Eating the bes...
Why would anyone care?
• Nobody cares about your ham sandwich…unless it’s
tied to them.
• Tweets should be interesting or ...
Getting Started
Profile
Create your profile
• Select a photo, preferably close up
– If using logo for business, needs to be square
• Enter your Bi...
Twerms
• Fail Whale
• ReTweet (RT)
• Mention/Reply (@)
• Direct Message (DM)
• Tweetup
• Tweeple/Tweeps
• Twitterspeak
Twitiquette
• Twips
– Create a Good Bio, Picture/Logo, Customize the
Background
• Lists
– pros and cons
• Be a good Twitiz...
Who do I follow?
• Search for people you know!
– Try #econdev list for economic developers
• Look at who they are followin...
But what does this have to do
with economic development?
Everything!
Twitter = Tool
• Another marketing tool for your region
– Keep branding and “voice” consistent with your
company
• Convers...
Advanced
Searches
Lists
• Private vs. Public
• Twitter.com or 3rd party app?
• Economic Developers
• Film Offices
#Hashtags
• #IEDCTwitter – Hashtag for today’s event
• #econdev
• Commonly used at events, tradeshows, major
news, TV show...
Trending Topics
• Popular topics people are Tweeting about
• Breaking news on Twitter
– EX: Michael Jackson
• Sometimes in...
• Tweetchats
• URL Shorteners and statistics
– Bit.ly, ow.ly, etc.
• 3rd party apps
– HootSuite, TweetDeck, etc.
New Twitter
#NewTwitter
TweetDeck = listen/monitor
HootSuite = send/track
What do I Tweet?
• Tips
• Share news articles of interest
• Interact with followers
• Share your news/links to your Websit...
ED Peeps on Twitter
And what they are doing
Twecap
Why?
• Create awareness
• Engage brand ambassadors
• Gather competitive intelligence
Results
• Information gathering
• Information sharing
• Projects!!
To Do
• Research, Research, Research!
• Create a Twitter strategy
• Jump in and start following people and lists
• Add Twi...
Resources
• Twitter Business Guide
• Mashable
• Social Media Examiner
• Sysomos
• Google Analytics
• Google Alerts
Questions?
#IEDCTwitter
http://www.slideshare.net/jenwakefield
Jennifer Wakefield, APR
@jenwakefield
407.422.7159 x232 (de...
Twitter webinar - International Economic Development Council
Twitter webinar - International Economic Development Council
Twitter webinar - International Economic Development Council
Twitter webinar - International Economic Development Council
Twitter webinar - International Economic Development Council
Twitter webinar - International Economic Development Council
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Twitter webinar - International Economic Development Council

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Webinar taught by Jennifer Wakefield of the Metro Orlando Economic Development Commission on the use of Twitter for economic development.

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Twitter webinar - International Economic Development Council

  1. 1. Understanding Social Media: Introduction To Twitter
  2. 2. Your Host Jennifer Wakefield, APR Director, Public Relations Metro Orlando Economic Development Commission (EDC) @jenwakefield @MetroOrlandoEDC @FilmOrlando @bioOrlando @OrlandoWorks
  3. 3. Poll • What is your level of experience with Twitter? A. Just starting… B. I’m twxperienced! #FTW C. Thinking about Tweeting… D. What is Twitter?
  4. 4. Poll • Do you have an active Twitter account for your organization? A. Yes B. No
  5. 5. Poll • What did you have for lunch? A. Did she seriously just ask that? I knew Twitter was stupid! B. Lunch…what’s that? C. I’m totally kidding. Nobody cares what you had for lunch.
  6. 6. Basics
  7. 7. Twitter “Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now. Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately.” – Twitter.com • 140 characters • All Tweets from 2006 are archived in the U.S. Library of Congress – announced in April 2010
  8. 8. Stats • Twitter – April 2010 at Chirp Conference – Over 105 million users; 300,000 new/day – 75% traffic comes from outside twitter.com – 180 million unique visitors/month • Edison Research – April 2010 – Awareness exploded from 09 to 10; 87% aware – 7% of Americans use Twitter • Well educated; high growth age 50 - 64
  9. 9. How to Tweet Bad use: Eating a ham sandwich. Better use: Eating a great ham sandwich from Publix. Best use: Eating the best ham sandwich I’ve ever had from the Publix Deli. <3 Publix! #FTW …If you are Publix… You could Tweet the person that you are glad they are enjoying their sandwich and maybe offer a suggestion for another kind of sandwich they’d like…or mention gift cards…
  10. 10. Why would anyone care? • Nobody cares about your ham sandwich…unless it’s tied to them. • Tweets should be interesting or relevant to someone who is listening. • You should LISTEN more than TALK…just like in real life…there are too many people that Tweet too much. • Twitter, like all social media, is just that…SOCIAL. You should interact with others, not just spew out information.
  11. 11. Getting Started
  12. 12. Profile
  13. 13. Create your profile • Select a photo, preferably close up – If using logo for business, needs to be square • Enter your Bio information and Name • Add a link to your Web site! • Customize your background – Keep your company branding in mind • Add your location – Orlando, FL – Turn on location based Tweets? • Up to you…
  14. 14. Twerms • Fail Whale • ReTweet (RT) • Mention/Reply (@) • Direct Message (DM) • Tweetup • Tweeple/Tweeps • Twitterspeak
  15. 15. Twitiquette • Twips – Create a Good Bio, Picture/Logo, Customize the Background • Lists – pros and cons • Be a good Twitizen • FollowFriday (FF) • Respond
  16. 16. Who do I follow? • Search for people you know! – Try #econdev list for economic developers • Look at who they are following! – Look for E.D. trade publications • Area Development • Site Selection – Look for business publications and journalists • Wall Street Journal • Bloomberg/BusinessWeek – Arik Hesseldahl – Look for site selectors – Look for executive decision makers
  17. 17. But what does this have to do with economic development? Everything!
  18. 18. Twitter = Tool • Another marketing tool for your region – Keep branding and “voice” consistent with your company • Conversational in nature – Maintain brand consistency but realize Twitter is a way to directly communicate with your audience • A way to share information quickly – Esp. at events, tradeshows • EXAMPLE: – Suzy @SxSW in 2008
  19. 19. Advanced
  20. 20. Searches
  21. 21. Lists • Private vs. Public • Twitter.com or 3rd party app? • Economic Developers • Film Offices
  22. 22. #Hashtags • #IEDCTwitter – Hashtag for today’s event • #econdev • Commonly used at events, tradeshows, major news, TV shows… • CASE STUDY: – #Orlando #Magic #NBA #Finals • Orlando Works
  23. 23. Trending Topics • Popular topics people are Tweeting about • Breaking news on Twitter – EX: Michael Jackson • Sometimes include a hashtag but not always
  24. 24. • Tweetchats • URL Shorteners and statistics – Bit.ly, ow.ly, etc. • 3rd party apps – HootSuite, TweetDeck, etc.
  25. 25. New Twitter
  26. 26. #NewTwitter
  27. 27. TweetDeck = listen/monitor
  28. 28. HootSuite = send/track
  29. 29. What do I Tweet? • Tips • Share news articles of interest • Interact with followers • Share your news/links to your Website • Re-Tweet interesting Tweets • Survey people
  30. 30. ED Peeps on Twitter And what they are doing
  31. 31. Twecap
  32. 32. Why? • Create awareness • Engage brand ambassadors • Gather competitive intelligence
  33. 33. Results • Information gathering • Information sharing • Projects!!
  34. 34. To Do • Research, Research, Research! • Create a Twitter strategy • Jump in and start following people and lists • Add Twitter account(s) in e-mail signature • Include Twitter account(s) on Website • Write a social media policy for employees
  35. 35. Resources • Twitter Business Guide • Mashable • Social Media Examiner • Sysomos • Google Analytics • Google Alerts
  36. 36. Questions? #IEDCTwitter http://www.slideshare.net/jenwakefield Jennifer Wakefield, APR @jenwakefield 407.422.7159 x232 (desk) Jennifer.Wakefield@OrlandoEDC.com

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