#HashtagsThatWork

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Presentation of Hashtags that work at #iSummit 2013 by Jennifer Wakefield, APR (@JenWakefield), Vice President of Marketing and Communications, Metro Orlando Economic Development Commission (@MetroOrlandoEDC). Cites #WhyOrlando campaign.

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  • In a world of too many #hashtags, I’m here to talk about their proper use and why some hashtags actually work.
  • Official history of the hashtag.I first began using hashtags when Twitter began to show trending topics along the sidebar back around 09. And then on Tweetchats around the same time.
  • Raise your hand if you saw the recent skit of JT and Jimmy Fallon on hashtags and their overuse.It was funny…and very true.
  • Many people have become obsessed with hashtags and you’re starting to see them everywhere…including all over Robin Thicke’s “Blurred Lines” video.
  • And it’s not just in music or the Internet. It’s all over television as well. For the last few years, people have been hashing with the favorite TV shows. One especially that gets lots of hashes – Victoria’s Secret Fashion Show.In this year’s SuperBowl, the overwhelming majority of advertisers used hashtags in their ads.The most popular hashtags used were the ones that only used their brand name…not something different such as Go Daddy’s #thekiss.
  • 1.36 million tweets sentHashtag for events, conferences
  • #HashtagsThatWork

    1. 1. #HashtagsThatWork Jennifer Wakefield, APR Metro Orlando EDC @JenWakefield @MetroOrlandoEDC
    2. 2. #HistoryoftheHashtag
    3. 3. #Hashtagization
    4. 4. #Overhashing
    5. 5. #SB47
    6. 6. #ProperHashing  Don’t #hashtag just to #hashtag; have a purpose  If marketing with #hashtags, use them regularly  Make the #hashtag easy to understand  Post relevant content  Review analytics of what works and tweak  Find your influencers
    7. 7. #HashtagDecisionTree
    8. 8. #SOTU
    9. 9. #WhyOrlando  Brand Ambassador program  Identified influencers and marketing pros  Common goal = spread news of Why Orlando is great for business  Share each other’s news  Regular communication and events  Use through all channels
    10. 10. #BestHashing  Get to know your influencers – on and offline  Explain the use and reason  Provide examples  Keep in contact with influencers…not just via social media  #Hashswag

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