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21st century marketing communications for your EDC

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Presentation by Jennifer Wakefield from the Metro Orlando Economic Development Commission and Brittany Love of Love Consulting Group to the Florida Economic Development Council - summer 2010

Presentation by Jennifer Wakefield from the Metro Orlando Economic Development Commission and Brittany Love of Love Consulting Group to the Florida Economic Development Council - summer 2010

Published in Business , Technology
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  • TRIVIA: (best guess wins…) Q: What percentage of people > 30 have a profile on a social networking site? A: 74% Q: How many users log into Facebook at least once a day? A: 100 million
  • TWIVIA: Q: What is the character limit on Twitter for a post? A: 140 characters
  • Rockstars…. ****Give prizes****
  • TRIVIA: Q: How many views does YouTube get a day? A: More than ONE BILLION! Q: In terms of search engines, what number does YouTube rank? A: #2
  • Rockstars…. ****Give prizes****
  • Rockstars…. ****Give prizes****

Transcript

  • 1. 21 st Century Marketing Communications for Your EDC Tools that enable your EDC to not only communicate more effectively with members, but also reach a wider, more engaged audience.
  • 2. Who We Are
    • Jennifer Wakefield
      • Director, Public Relations
        • Metro Orlando Economic Development Commission
    • Brittany Love
      • Owner, Love Consulting Group
        • Marketing Communications Firm in Tallahassee
  • 3. #FEDC
    • Have a question/comment during our presentation?
      • Just make a post on twitter and include the following hashtag:
        • #FEDC
    • We will answer all questions you post!
  • 4. Communications Spectrum
  • 5. How Communication is Changing
    • SmartPhones
    • Mobile Applications
      • A whole new dimension to branding and communications
    • iPad
      • Other devices following in coming months
    • Social Media
      • Facebook, Twitter, YouTube, MySpace, LinkedIn, etc.
      • Geolocating Social Media
        • IE FourSquare, GoWalla
    • These are all consumer driven whereas traditional media is a “push” media
  • 6. 2010 Social Media Marketing Industry Report Benefits of using Social Media: Available at SocialMediaExaminer.com
  • 7. 2010 Social Media Marketing Industry Report Commonly Used Social Media:
  • 8. Will you Remember this Slide?
  • 9. Facebook
    • An extension of your web site + enhances SEO
    • FanPage
      • Fan vs. “Friend” vs. Group
      • Fill in all of the information - make sure to include logo, website, blog, phone, address
      • “ Like” = “Become a Fan”
      • “ Like” Integration with other websites
      • Community Pages
  • 10. Share photos from events Interact with fans Track click-throughs
  • 11.
  • 12. Facebook Tips
    • NewsFeed
      • Posts should be in line with your objective
      • Posts should be concise
      • Share what others post
    • Geolocating features are coming soon
      • Marketing possibilities
    • Ads
      • Pay Per Click
    • Privacy – Be Smart
    • Insights…track stats!
      • FB emails you weekly
  • 13. Create the Advertisement Target Your Audience
  • 14. Set Time Line and Budget
  • 15. Twitter
    • A way to share information quickly
      • Esp. at events, tradeshows
    • #Hashtags
    • Tweetchat
    • Tw-ictionary, Tw-anguage
    • URL Shorteners
      • Bit.ly , Ow.ly, etc.
  • 16. Tweeps
  • 17.  
  • 18. Tw-itiquette
    • Follow
    • Tw-ips:
      • Create a Good Bio, Picture/Logo, Customize the Background
    • Lists
      • pros and cons
    • Be a good Tw-itizen
        • Reply (@), ReTweet (RT), Send Direct Messages (DM), Follow Lists, FollowFriday (FF)
  • 19. YouTube
    • VIRAL!
    • An outlet to post videos without taking up space on your website
      • Create your own Channel
    • Great for…
      • Testimonials
        • Why Business Located in Your Region
        • Why Residents Love Living in Your Region
        • Why Be Involved With Your EDC
      • Show and Tell
        • Story ideas for media and for sharing on social media
  • 20. YouTube
  • 21. Flickr
  • 22. Microsites
  • 23. Social Bookmarking
    • Helps SEO
    • Use tags – should bring more visitors to your website and blog
    • Delicious
    • Digg
    • StumbleUpon
  • 24. Share
  • 25. Promote
  • 26. Why?
    • Create awareness
    • Engage brand ambassadors
    • Gather competitive intelligence
  • 27. Results
    • Information gathering
    • Information sharing
    • Projects!!
  • 28. How it all comes together
    • Social Media, Mobile Marketing, Email Marketing, Internal/External Publications, Commercials, Billboards, Websites, etc
      • ALL a piece of the plan – they are your integrated marketing communications campaign
    • All branding/messaging should be cohesive
    • All IMC efforts are usually the first impression a potential business/investor sees of your EDC’s area
      • Be strategic
  • 29. Strategy
    • Who is your Primary Target Audience?
      • Who is your Second – maybe even Third?
    • How do those audiences communicate
      • What do they want from you and how do they want it?
    • What are your goals?
    • What is success going to look like?
      • That will be how you measure your results
        • Is it engagement? Number of followers/fans?
    • Create a posting strategy – a timeline
      • Decide who in your EDC is going to handle this or are you going to outsource?
      • You think of Social Media the same way you would any other type of media – except on a Much Faster Timeline!
  • 30. Resources
    • HootSuite
    • Twubs
    • TweetDeck
    • StaticFBML/Google Analytics
    • Involver – YouTube and Twitter
    • Mashable
    • Social Media Examiner
    • Google Alerts
    • Put Links to your Social Media in your email signature and on all blogs/posts
    • Write a Social Media Policy
  • 31. HootSuite = Send, Track
  • 32. TweetDeck = Listen/Monitor
  • 33. Questions?
    • Answers!
  • 34. Thank You
    • … and of course we will post this on all social media sites for you!