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Vanderveen jennifer mobile&tablet_design
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Vanderveen jennifer mobile&tablet_design


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Mobile Device &Tablet Design

Mobile Device &Tablet Design

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  • Tips on making the most of the mobile and tablet design phenomena, increasing your business and developing your brand.
  • In 2011 over 85 percent of new handsets will be able to access the mobile Web and tablet PC sales will reach 24.1 million. Just two years ago there was no such thing as a tablet but now Morgan Stanley projects Tablet Shipments to reach 55 Million in 2011 and 85 Million in 2012. The future of your brand is going mobile and so should you.
  • Your target market is looking for you, will you be there? Buying online, otherwise known as M-commerce includes mobile media and content, retail, travel, coupons/deals, and services. Research shows M-commerce is predicted to reach $119 billion in 2015. It’s time for your company to share in the wealth of an expanding mobile market.
  • There is a whole new mobile world out there ready to be inspired and share that inspiration with friends. Your mobile presence allows your customer to share your product or service instantly on their mobile device or tablet. It’s an investment you can’t afford not to take. So where do you begin?
  • Social Media is revolutionizing the way products and services are marketed. Your business is always open on mobile devices and tablets. So what kind of influence do you have? Now is the time to update your image and prepare for the future of Internet Marketing.
  • This is Cartier’s actual site, as seen from a mobile device or tablet. There’s nothing there. Understanding mobile standards is a must for your designer. Knowing the operating systems your customer is using and which browsers they are on is vital to your mobile success. Keeping away from Flash and java script is another way to ensure that your site doesn’t end up like this one.
  • When you don’t consider your mobile presence in essence what your doing is cutting off your customers. You wouldn’t ignore them like that in real life so why would you allow this to happen?
  • Your mobile presence doesn’t need a lot of bells and whistles to be great. What it does need is valuable content, a good design and functionality. Also, make sure the site is in plain (X)HTML/CSS in order to assure the largest audience can access your site. In the world of mobile design less is more.
  • A mobile site should intuitively lead your customer in the direction they want to go. Large buttons help users with bigger hands from accidentally navigating away from the page and balance in the design create an open welcome feel.
  • We are just in the infancy stages of mobile device and tablet design. There’s still time for you to optimize your business and reap the benefits of a whole new market!
  • Transcript

    • 1. Mobile and Tablet Design
      By Jennifer Vanderveen
    • 2. The Future of Your Brand
    • 3. Target Market
      One half of mobile searches are done via a mobile device: smart phone, tablet, etc.
      Average Americans spend 2.7 hours a day "socializing" on a mobile device.
    • 4. Who will you Inspire?
      You never know who just might stop by.
    • 5. Influence
      Social Media
    • 6. Bad Design
      This is not a joke.
    • 7. Cut Off
      Your site without a mobile design.
    • 8. Good Design
      Keep it Simple,
      Back to the Basics of your Brand.
    • 9. Simplicity
      Easy Navigation
      Optimized Content
    • 10. End of the Story?
      …Just the Beginning.