CASE STUDY ON PROCESS TRANSFORMATIONTHROUGH BUSINESS INTELLIGENCEDEPLOYMENTS PREPARED BY40) YOGESH PAWAR41) PANKAJ PRAJAPATI GUIDED BYPROF. PARESH PATEL
BRIEF OF CASE STUDY BI refers to a variety of software applications used toanalyze an organization’s raw data and extract usefulfrom them BI tools, coupled with business process changes, canhave a significant impact on the bottom line Most companies don’t understand their businessprocesses well enough to determine how to improvethem Companies using BI to uncover flawed businessprocesses can more successfully compete againstcompanies using BI merely to monitor what’shappening
HILLMAN GROUP CIO-Jim Honer Kamp Manufacturer & distributor of engravingtechnologies & hard ware($380 million) BI is implemented to process & integrateinformation The benefit of BI was not evident initially
AVENT CIO-Steve Phillips Computer systems,component & embeddedsubsystems manufacturer Phillips rolled BI to 2000 sales people Avnet’s sales team is flexible & can adabt tothe information
Quaker Chemical CIO-Irving Tyler Used BI to manage account receivable It analyzed historical payment balance &transaction of a customer With the help of BI collection manager nolonger had to keep track of informationmanually
CASE STUDY SOLUTONBUSINESS BENEFITSAVNET Smarter identification of customer Improving the effectiveness of the sales team To keep track of customer Generate report on shipment
• QUAKER CHEMICAL They were able to improve account receivablecollection. Transforming from manual maintenance toelectronic maintenance
CHALLENGES Not immediately effective. Sharing of information Companies need to understand all activitiesthat make up a business process Training given to the employees will becritical.
HOW TO OVERCOME CIOs a strong justification for working withthe business to study process Determine how these tool and the insightsthey provide can support and improve them Know how things really happen day to day
EXAMPLE In Quaker chemical collection managers usedthe company’s accounting system to identifywhich accounts were overdue They had limited information about thedetails of overdue balanceThey had visibility only into glaring paymentproblems Customer who hadn’t paid their bills at all in60 days or more
Couldn’t proactively identify which customerwere at risk for not paying in full To overcome account receivable,QuakerchemicalDecided in early 2005 that sales peopleneeded to play a larger more formal role inthe collections process Had opportunities to speak with them moreoften, More proactively and moresympathetically about their outstandingpayments.
IMPORTANCE & BENEFIT It has provided quaker chemicals with bettercompetitive advantage. Quaker has benefitted through better cashmanagement after the implementation of BI Helps in data mining of accounts receivable Generate reports for specific purpose
Extracts accounts receivable info fromtransaction system Collection managers wouldn’t have tocollect information manually