This document summarizes a presentation on mobile business intelligence. It includes an agenda that covers an overview of using an iPad for mobile BI, PowerPivot for scalability, and a demo using census data. The presentation discusses the advantages of self-service mobile BI for business users to analyze and visualize their own data. It also covers architecture options, what PowerPivot and Tableau are, tips for effective mobile visualization, and potential issues like illusory effects on mobile devices.
6. SELF-SERVICE MOBILE BI
• The key advantage is that business users have the
power of analysing their own data
• And then visualising their data, in accordance with
data visualisation best practices
• Mobile BI is a strategy, not just a technology
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9. WHY MOBILE BUSINESS INTELLIGENCE?
• Vendors have shifted in favor of Apple’s iPad tablet computer making it
the single top priority for Mobile BI application development.
(Dresner, 2011, Mobile Business Intelligence Market Study)
10. ARCHITECTURE
Source Mash Up Mobile iPad
• Ordnance • PowerPivot • Tableau • 3G
Survey • Wi-Fi
• Census
data
11. WHAT IS POWERPIVOT?
• Subversive
• Two types:
•Free Excel add-in
•Sharepoint presentation layer
• Strength: Vertipaq column-oriented data store
• Scaleability
14. HOW NOT TO DO MOBILE BI
Profit % by Category
1%
11%
1%
22%
AUDIO
CAMERAS & CAMCORDERS
CELL PHONES
COMPUTERS
7% GAMES & TOYS
31%
HOME APPLIANCES
MUSIC, MOVIES & AUDIO BOOKS
TV & VIDEO
1% 26%
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15. TIPS FOR MOBILE BI VISUALISATION
• Set User Expectations
• Balance in combining graphs
• Filters
• Drill downs
• Tooltips
16. TIPS FOR MOBILE BI VISUALISATION
• Maps can take time to load
• Zooming can be problematic e.g. Blackberry Bold
• Moire Illusion
Sample data contains two decimal places, which unnecessarily adds in additional data.The original data shows Brighton, Cambridge and Oxford as having the highest percentage of Jedi.The link is here: http://www.statistics.gov.uk/census2001/profiles/rank/jedi.asp
3 out of 5 workers say they don’t need to be in the office to be productive (Cisco)The Perception of work is changingUsers using web-based email less (-6%) and mobile email more (+36%)So what is mobile BI? Speaking broadly, mobile BI provides end users with the capability to access data and make informed decisions on the go. Being away from laptops or offices should no longer restrict executives’ ability to access critical data, and they should not have to rely on months or weeks-old numbers embedded in emails or presentation reports.Mobile BI is about providing BI on any technology not restricted in use at any place and at any time. Platforms for this include smartphones, iPads and tablets. But mobile BI is not just about providing access to data irrespective of place and time. It’s a methodology: a design and strategy to make sure that critical data is available in a real-time and secured manner.Senior management: interested in real-time organizational key performance indicators; ability to access data anytime and anywhere; and make decisions on the go.Sales executives: interested in customer analytics; proactive sales alerts; real-time customer data; and sales performance reporting.Service executives: interested in real-time service alerts and customer data.
Apple iPad downloads topped 15 billion http://www.apple.com/pr/library/2011/07/07Apples-App-Store-Downloads-Top-15-Billion.htmlSince April 2010, Apple have sold 30 million iPads, $9.5 billion revenueEasier for people to justify an iPad when they already own iPod or iPhoneOther vendors playing ‘catch up’ – Apple already crafting next generationWhy the iPad? It is easy to adopt, minimal training, and many employees have an iPad at home.Why are Apple so dominant? Planned for the future. Apple Retail stores are an ‘experience’ as well as a function. Compare the Apple shopping experience with looking at a device on a tether in CarPhone Warehouse or similar. The benefit of allowing people to interact with the device, with friendly Apple fanboys at their side, is very appealing.Rest of the tablet market generated $34 million revenue.iPod or iPhone – 220 million iOS devices worldwidePeople who are wary of downloading software will download Apple apps since the store is regarded as fairly ‘safe’ and outside the remit of normal downloads. This is largely due to Apple’s checking process.
3 out of 5 workers say they don’t need to be in the office to be productive (Cisco)The Perception of work is changingUsers using web-based email less (-6%) and mobile email more (+36%)Why are Apple so dominant? Planned for the future. Apple Retail stores are an ‘experience’ as well as a function. Compare the Apple shopping experience with looking at a device on a tether in CarPhone Warehouse or similar. The benefit of allowing people to interact with the device, with friendly Apple fanboys at their side, is very appealing.Rest of the tablet market generated $34 million revenue.iPod or iPhone – 220 million iOS devices worldwidePeople who are wary of downloading software will download Apple apps since the store is regarded as fairly ‘safe’ and outside the remit of normal downloads. This is largely due to Apple’s checking process.
Work is a thing people do, not a place people go2011 – Primary mobile BI device is the iPad, then the Blackberry; previously, iPhone was dominant in 2010. 2011 – Market is rapidly changing with new platforms (Android), BI evolution in technical offerings, and a higher number of deployments
Support for slicers Takes data from ATOM feedsTakes from OLEDB Source as standard/* Potential issue for desktop version since PowerPivot takes from OLEDB */Highly scaleable
Microsoft SQL ServerMicrosoft SQL AzureMicrosoft SQL Server Parallel Data WarehouseMicrosoft AccessOracleTeradataSybaseInformixIBM DB2Microsoft Analysis ServicesMicrosoft Reporting ServicesData Feeds (WCF Data Services formerly ADO.Net Data Services)Excel workbookText file
Tableau’s strengths:Visualisation, visualisation, visualisation! ease-of-use for business usersLeveraging the power of DAX to build complex calculationsIn itself, low reliance on IT
How can we make this look better in Tableau (quite easily!)The sample visualisation is supposed to show off what PowerPivot can do; however, it fails because it breaks best practices in datavisualisation, which come naturally in Tableau.
Moire illusion(yes, tables are a type of visualization).
Moire illusion(yes, tables are a type of visualization).