Commercialising the brand that
changes Ibiza
By Jens Gregersen, 27 November 2013

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Aligning marketing and sales with cus...
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Commercialising the brand that changes Ibiza

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Revenue growth rates of 16 and 40 times have made my past two years extremely exciting and rewarding - another idea successfully commercialised!

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Commercialising the brand that changes Ibiza

  1. 1. Commercialising the brand that changes Ibiza By Jens Gregersen, 27 November 2013 ! Aligning marketing and sales with customer expectations is more than my expertise, it is my passion. I develop long-term competitive advantages based on consumer and experience-orientated profit strategies. Revenue growth rates of 16 and 40 times have made my past two years extremely exciting and rewarding - another idea successfully commercialised! ! With my nomination as Retail Director of Palladium Hotel Group in 2011, I resumed full responsibility of 15 five-star resorts throughout the Caribbean and Ibiza, as well as the newly-opened high-profile investment initiative, Ushuaïa Ibiza Beach Hotel, which instantly became my focal point. ! Organisation building In the first year I had just five months to establish a new organisation, ranging from an in-house design team, production and logistics to opening a network of stores and, finally to selecting and managing a team. ! In May 2012 a brand new store concept was implemented and another three points of sale added, including a two-floor flagship store that was opened downtown Ibiza and another directly inside the very heart of Ushuaïa, next to the world-famous signature Stage. ! The annual result was a revenue increase of 16 times compared to the previous year. ! Capitalising on consumer insight The 2013 season was even more exciting. Based on sales and customer analysis, I introduced a new design direction and more product categories. The customer reaction did not fail our high expectations. Combined with the mid-season opening of a freestanding store at the Ibiza airport, revenue grew to a staggering 40 times (4,000%) compared to the base year. ! Ushuaïa Ibiza: The brand that changes Ibiza Ushuaïa Ibiza Beach Hotel is a totally avant-garde concept, which perfectly combines a five-star hotel experience with outdoor live performance of the top DJs in the world. Ushuaïa is also known as the tech-forward hotel brand; 300.000+ Likes on Facebook in just two years and a fingerprint based 2011 payment technology. 1 40 TIMES INCREASE Further growth initiatives are being implemented and sales are expected to increase another 75% in 2014 - bringing revenue growth to nothing less than 70 times compared to the base year. What’s the secret? In brief, I put the company first by being customer centric! 16 TIMES INCREASE ! 2012 2013

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