From in-active to inter-active From in-active to inter-active MOBILE MARKETING MOBILE MARKETING

The 7th mass media From massive block to mini multimedia in just 25 years

Did you know that…. 3.3 BILLION MOBILE SUBSCRIBERS WORLDWIDE 1,5 BILLION TV-SCREENS WORLDWIDE 850 MILLION CARS WORLDWIDE

Consider your own life: What do you take with you when you leave the house? Most likely you answered: mobile phone, keys and wallet.

What do you take with you when you leave the house?

Most likely you answered: mobile phone, keys and wallet.

Everybody wants to go mobile

An introduction to me and my company

Me! Jens Friis Work for Responsfabrikken in the Business Development department Been in the business of mobile marketing for more than 5 years Conceptualize and implement mobile marketing solutions

My Phone: Sony Ericsson K810 with a 2 gb memorycard Pictures: 150 mb – 287 pictures Videos: 80 mb – 51 videos Music: 728 mb – 206 songs Themes: 6,4 mb – 34 themes Wapsites: 70 kb – 42 bookmarks Games: 5,6 mb – 26 games Programmes: 15 mb – 13 programmes Other stuff : 6 mb – 8 documents

Sony Ericsson K810 with a 2 gb memorycard

Pictures: 150 mb – 287 pictures

Videos: 80 mb – 51 videos

Music: 728 mb – 206 songs

Themes: 6,4 mb – 34 themes

Wapsites: 70 kb – 42 bookmarks

Games: 5,6 mb – 26 games

Programmes: 15 mb – 13 programmes

Other stuff : 6 mb – 8 documents

Responsfabrikken and ctrl Mobile – short facts Responsfabrikken was founded in 2001 ctrlMobile was founded in 2005 Represented in Denmark, Norway, Brazil, Mexico and Kenya. Around 70 employees overall. All the employees come primarely from the telco, marketing and media business We have made more than 1200 mobile marketing solutions for 400 different customers.

Responsfabrikken was founded in 2001

ctrlMobile was founded in 2005

Represented in Denmark, Norway, Brazil, Mexico and Kenya.

Around 70 employees overall.

All the employees come primarely from the telco, marketing and media business

We have made more than 1200 mobile marketing solutions for 400 different customers.

What we do - One-Stop-Shop Professional mobile counseling We design, develop and implement digital and mobile marketing solutions. We are split up in to four different departments: - Consultants - Business development - Project management - Technical implementation

We are split up in to four

different departments:

- Consultants

- Business development

- Project management

- Technical implementation

What is mobile marketing?

What is Mobile marketing? Anywhere - anytime Mobile marketing is mostly intiated by the user From exposure to involvment Get in the pocket Mobile marketing reaches the users where marketing have not been before Perfect tracking and response media

Anywhere - anytime

Mobile marketing is mostly intiated by the user

From exposure to involvment

Get in the pocket

Mobile marketing reaches the users where marketing have not been before

Perfect tracking and response media

Media integration Mobile marketing is easy to integrate with ”traditional” media Mobile marketing kan move the users between different media e.g from add  SMS  web ” Flower Power” Mobile Marketing TV Radio Print Web POS Outdoor SMS/MMS IVR M-portal Moblogs Branded content

Mobile marketing is easy to integrate with ”traditional” media

Mobile marketing kan move the users between different media

e.g from add  SMS  web

Stats and facts

Growing numbers

One hour – a lot of messages During this seminar around 1,4 million text messages is send in Denmark In Denmark 380 text messages is send every second How many have you send to your customers?

During this seminar around

1,4 million text messages is send in Denmark

How many have you

send to your customers?

Addiction or love? Every tenth European feels addicted to their phone Every third European between 16 and 25 sees their mobile phone as their most important item

Every tenth European feels addicted to their phone

Every third European between 16 and 25 sees their mobile phone as their most important item

SMS – the killer application 3,8 million British suffer from text related injuries

3,8 million British suffer from text related injuries

Smile you are on!  9 out of 10 pictures is taken with a mobile phone

9 out of 10 pictures is taken with a mobile phone

A picture speaks a thousand words

Globally, there are twice as many active users of SMS as there are active users of e-mail. SMS is typically read within an average of 15 minutes after receipt and responded to within 60 minutes. While 65% of e-mail is spam, less than 10% of SMS is spam.

Willingness Targeted mobile advertising messages - a hit with Britain’s 11-20 year olds

Targeted mobile advertising messages - a hit with Britain’s 11-20 year olds

Did you know that… 160 million new subscribers in nine months in India (2007) In Africa the number of subsribers rose 33% in one year (2007)

160 million new subscribers in nine months in India (2007)

In Africa the number of subsribers rose 33% in one year (2007)

Did you know that…. More 500.000 downloads Why dont you just shut up!!

Cases from around the world

The third screen The mobile phone is the so-called third screen of marketing opportunity, with the first being television and the second being the computer

The mobile phone is the so-called third screen of marketing opportunity, with the first being television and the second being the computer

Even the pope is texting to the people

Texting Elephants in Africa The elephants is equipped with a transmitter. If the elephant gets out of its territory an SMS is send to the staff. The staff can then trace down the elephant via GPS and get it back on track.

Crazy Frog – crazy numbers

Toothing in Everton FC Goodison Park will be interacting with the fans through their mobile phone - offering news, offers and exciting applications via bluetooth

Did you know that.. 570 000 dowloaded "Respect for Grandiosa" as ringtone. Over 40 000 dowloaded Grandiosa wallpaper Grandiosa Pizza - Norway

570 000 dowloaded "Respect for Grandiosa" as ringtone.

Over 40 000 dowloaded Grandiosa wallpaper

Obama goes mobile 2.9 million U.S. mobile subscribers received a text message from the Obama campaign

Text the moment – Absolute Vodka

The Lynx effect

IKEA launches mobile loyalty program

The unborn New ways of using iphone applications in mobile marketing

New ways of using iphone applications in mobile marketing

Text my shirt

Guld korn – danish cerials Moblog from their tour around Denmark

Craftsmen going mobile De 2.400 medlemmer får en gratis gave:

QR-CODES Ready to QR?

Ready to QR?

What will the future bring?

YOU GOT THE MESSAGE

C U ON THE PHONE www.responsfabrikken.dk