© 2013 IBM CorporationJennifer Okimoto – Associate Partner06/06/2013The Social Business Pay-offWhat are organizations doin...
© 2013 IBM CorporationBuilding a smarter planetCharlie Chaplin’s Modern Times was released in 1936
© 2013 IBM CorporationBuilding a smarter planet“The Knowledge-based Economy” was coined in 1996Sources: km4meu.wordpress.c...
© 2013 IBM CorporationBuilding a smarter planetAs the world of work has changed, we know our knowledgechallenges have incr...
© 2013 IBM CorporationBuilding a smarter planetIf Social Business is the answer….Many people and organizations don’tunders...
© 2013 IBM CorporationBuilding a smarter planetA Social Business…–is open and transparent, and people “work aloud”–is coll...
© 2013 IBM CorporationBuilding a smarter planetThe new production line?Moving from ad hoc to productive
© 2013 IBM CorporationBuilding a smarter planetIt’s not bottoms up organic, it’s not a tops down forced march…Source: www....
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The Social Business Pay-off: What are organizations doing and learning?

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I created this for a talk I gave at an IBM/InformationWeek event in June 2013. The real content was in my talk, but this is the structure and does reveal a point of view.

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The Social Business Pay-off: What are organizations doing and learning?

  1. 1. © 2013 IBM CorporationJennifer Okimoto – Associate Partner06/06/2013The Social Business Pay-offWhat are organizations doing and learning?
  2. 2. © 2013 IBM CorporationBuilding a smarter planetCharlie Chaplin’s Modern Times was released in 1936
  3. 3. © 2013 IBM CorporationBuilding a smarter planet“The Knowledge-based Economy” was coined in 1996Sources: km4meu.wordpress.com, f2.washington.edu, teriflynn.wordpress.com, www.worldofstock.com, real.dctc.edu, www.bloomberg.com, www.theworkathomewoman.com , allhonesty.com,footage.shutterstock.com
  4. 4. © 2013 IBM CorporationBuilding a smarter planetAs the world of work has changed, we know our knowledgechallenges have increased–Email has become the default horizontal collaboration tool–Documents that are harvested or stored, lack context–Explanations, insight and decisions from meetings andphone conversations are locked in people’s notebooks,hard drives and heads–Locked up knowledge and expertise creates “key man risk”situations–People and teams recreate the wheel over and over again–The proliferation of collaboration tools and technologiescreate knowledge islands across the enterprise
  5. 5. © 2013 IBM CorporationBuilding a smarter planetIf Social Business is the answer….Many people and organizations don’tunderstand the question
  6. 6. © 2013 IBM CorporationBuilding a smarter planetA Social Business…–is open and transparent, and people “work aloud”–is collaborative–requires individual will and skill–bridges strategy and adoption with clear patterns and usecases–builds a culture of desired behaviors and practices–engages people across historical silos and ecosystems–considers personal, group, enterprise value
  7. 7. © 2013 IBM CorporationBuilding a smarter planetThe new production line?Moving from ad hoc to productive
  8. 8. © 2013 IBM CorporationBuilding a smarter planetIt’s not bottoms up organic, it’s not a tops down forced march…Source: www.highstepmarching.com

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