Social Media Analysis
Soo Bin Jenny Park 1213650
Table of Contents
Introducing Jamba Juice
Jamba Facebook Page
SWOT & Insights
Jamba Juice Company is a restaurant retailer
headquartered in Emeryville, California.
Founded by Kirk Perron, an avid cyclist and healthy
lifestyle advocate who opened his first store in San
It has over 800 locations in 26 states, the Bahamas,
Canada, Philippines, and South Korea.
There are about 336 company-owned locations and
473 franchise-operated stores, also 35 international
Smoothies, smoothies and more smoothies!
Fresh-squeezed juices, yogurt and fruit blends, wheat
grass shots, slow-cooked, steel-cut oatmeal made with
100% organic oats, healthy baked goods, and many
Inspiring and Simplifying Healthy Living for more than 20
Jamba Juice has its own Facebook page to communicate
and advertise their company to people in the social media
world. There are many pages for each location but an overall
page for the main posts about Jamba Juice.
Jamba Juice has 1,690,528 likes and 19,157 people talking
On the Facebook page they make posts every 2-3 days
They consist mostly of photos and texts, videos, catchy
phrases within the statuses, promotions, etc.
The promotions are formal but the statuses and posts are
more informal to give a friendlier approach.
Personal- Posts, daily life photos, sharing
Informative- Ingredients/recipes, videos
Interactive- New menus/flavors, feedback, questions
Promotional- Discounts, events/contests, special days,
<- Most-12,589 likes
This post got the most likes because it was a
new flavor used with unique ingredients,
featured only for a couple days at the price
of $2! Many people were asking what stores
held this and their reviews on how it was.
Least- 66 likes ->
This post got the least likes because it
wasn’t really about the beverage but
Jamba Juice was a sponsor, promoting
for this upcoming movie. It did draw a
of peoples attend, yet because there
any show of the beverages people didn’t
watch it as much.
Good-Daily Life photos
They show the beverages with a daily life background as if we were
actually in the photo taking it. This gives a more friendlier approach
that the people can easily buy it anytime, anywhere.
Good- adding links to the photos or statues which leads to Jamba
Juice’s official website where there is more information on what kind of
beverage it is with what ingredients and nutrition is in it. For example
this one shows how it can be a healthy selection for you and your kids.
Good- The videos give a more fun way to see the beverage in
action. In this video it shows the variety of people with different
backgrounds can all enjoy the beverage and how it can be a good
Bad- In some of the photos, there aren’t exact information on what
kind of beverage is shown in the photo which makes the people not
sure of what is it, if they wanted to drink it.
Good- New menus/seasonal beverages draw the peoples attention
making them curious of the new taste. It makes them come to try the new
beverages and they leave comments of their thoughts of it and if they
recommend it or not. This helps Jamba Juice to see if they should continue
or keep that beverage on their list and what parts they need to improve on
to match up the peoples’ taste buds.
Good- People ask questions if they can continue a certain flavor and
Jamba Juice interacts with that person if it is possible or when they will be
having that flavor out again. Also figuring out questions/quizzes like this
puzzle makes it fun to interact with the people. Also have people post
videos on Instagram and have the best chosen updated on the page.
Good- Events and contests like this selfie photo entry, gets the people to
actually buy the drink, post the photo on Facebook, and enter the contest.
Buying the drink helps the store, posting the photo helps promote Jamba
Juice and entering the contest gets people to interact with Jamba Juice.
More examples are $2, free boost day, kid’s day, etc.
Smoothie King is a smoothie food retailer that has
blended fruit-based drinks. First opening in 1973 as a
stand-alone vitamin shop in Kenner, Louisiana and now is
at over 600 locations. 451,871 likes; 859 talking about it.
Robeks is a smoothie franchise chain in Los Angeles,
California, USA. Founded by David Robertson, and is at
118 franchise locations. 71,732 likes; 1,320 talking about it.
Good- The photos not only tell the healthy part but show a
healthy body to represent the results from drinking while doing
Bad- There were some photos/statues that didn’t relate to the
company or any beverages but just personal likes additionally
added to the page.
Good- Small events getting the people to join the e-club and
get a free smoothie. This is promotional and interactive
because its getting the people to interactively join the club
and the people of that club are promoting more of Smoothie
Good- People participating to the new menus and having
them try it and put up their thoughts and reviews on the
Bad- The page don’t really consist of any promotions. It fairly empty
with small contents and barely any imagery. The promotions are either
with short description or just all wording, which doesn’t catch the eye.
This will lessen the attraction of the people and lesser promotion will
lessen the amount of participation and interaction within the page.
-They all have are smoothie companies so there main
goals/concepts are similar with the healthy ingredients, protein,
nutrient, vitamins, etc.
-Promotions were similar with free beverages and interaction
were alike with getting the people to review their beverages.
-Jamba Juice had more frequent updates and photos showing
their continuous activity on Facebook.
-They continually added new flavors to grab people’s interests
and different from others Jamba Juice has their own secret
menu that isn’t revealed to all people.
-Have a healthy meal, not only beverages but snacks or
meals proteins in them.
-Kids menu, separate beverages good for your children
them the nutrition they need all in one beverage.
-Healthy on-the-go (canned beverages)
-Not many crave or look for smoothies (coffee is a real
-Doesn’t have big uniqueness compared to the
-Looking forward to more stores internationally
-Competitors can easily get a chance to overtake
-It can easily be faded if there is no uniqueness
-All of the statuses and photos should relate somehow
with Jamba Juice
-It should be informed on what kind of drink is shown I
in the photo so for those who are curious of what it is.
-Should make a easy way for them to know what
ingredients go in each drink so those who may want
to make it they can know the recipe.
-In some personal photos, the background should be
tagged on where the location is, for those who are
around that area they will know that there’s a store
-Should have exact information on what stores are
having that certain promotion.