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Using Social Media to Build Your Business
 

Using Social Media to Build Your Business

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  • Good morning everyone,My name is Jenny Selig, and I am the owner of ePOP Marketing Group – located here at the Innovation CenterToday I’d like to talk to you about using Social Media to Build Your Business.By a show of hands, how many of you are already using social media to promote your business?? OK Great!For those of you who are – I hope you will pick up a few new tips and tricks today. And for those of you who aren’t, this is a great place to start. And just in case you were worried, it is not too late to get in the game.
  • You probably know that social media is an important part of your marketing -- if you didn’t, you wouldn’t be attending this seminar, would you?
  • Problem is, lots of marketers don’t know exactly know how to use social media to do this. Or if they do, they feel like they’ve gotten into the game too late, and there’s nothing they could do now to catch upBut the good news is that once you’ve done a little up-front work, it’s not that hard to establish and grow your social media presence. You just need a plan! And this seminar is going to give it to you. We are going to cover….
  • To know how much effort you’ll need to put behind your social media marketing, you need to gauge how you stack up against your competitors. Time to perform a social media competitive analysis! Grab your list of competitorsBrowse their website…This determines how seriously they take social media marketing. Visit their social media profiles to determine if your competitors have a presence:We’re going to focus on the sites that marketers are utilizing the most, and probably have the most questions about in this seminar. *Google+, YouTube, Flickr, etc.
  • Revisit these metrics regularly to see whether they are making progress, stagnating, or falling behindSocial media requires upkeep, and not every brand is cut out to be a social media marketer for the long haul.Once you know where you stand, you’ll know how far you have to go!
  • Step 2
  • Start with some visual content– great particularly on Facebook and PinterestSocial media fans and followers love visual content, which means your engagement will rise when you publish it. And more engagement means wider reach.Take time to collect and create visual content; here are some quick ways:An infographicis an image containing graphics and text including statistics about a certain subject. It is done in a creative way to let people easily understand the message.
  • If YOU ARE already an avid blogger, you should also have an arsenal of blog posts at your disposal that you can republish.
  • OFFER content - This is the kind of content that positions you as the BEST CHOICE: the best product out there, the expert in your field or the leader in your industry – Provide at NO COSTQuick OFFER content ideas: Create a blog bundle…
  • 1) Decide on a general format for the post of the day:2 posts are informational in your area of expertise. 2 two posts are news items, either current news or the passing on of an article you find useful.2 posts are interactive and playful – such as a cartoon, poll or fun photo.One day, you have a post on something that pertains to a charity or justice issue that is meaningful to you. 2) List the information sources (blogs, journals, newsletters, etc.) and create RSS feeds. In this way, you have an endless stream of interesting material.3) Tweak the list for different audiences and different social media platforms. LinkedIn may have more academic articles and statistics.  In Twitter, highlight “fun facts” from articles or stories.4) Each month, review the interaction and views you get for each post and see which posts get attention, and which are ho hum. Then adjust to improve the value for your audience. Schedule posts in advance when you know you will be especially busy or away on vacation.
  • Step 3…You need to figure out what kind of content works best for each social networkFacebook should lead heavily…The best content to publish on Twitter is, obviously, short and sweet. Whatever piece of content you’re linking to in the tweet…
  • LinkedIn users…they’re there to do something impactful for their businesses or careersYou should feel comfortable crafting more text-heavy status updates, posting more lengthy content (report, white paper), and speaking in a more promotional tone about your products and services.Pinterest: Unsurprisingly, you’ll want to post all that visual content you spent time creating on Pinterest. Pinterest users…
  • Claim your vanity URL - Instead of a URL with a million confusing numbers at the end, it will look nice and clean
  • Step 5 - This is your social media calendar! Often this calendar can also reflect elements of your marketing calendar. - Automate the publishing process as much as possible. Use a third-party application to input the content you’ve laid out in your calendar, and schedule the updates to publish automatically - Set up a monitoring system that lets you go about your daily marketing activities with little interruption from social media. Set up keywords for which you’d like to be pinged -- mentions of your product, for example, so you can jump on a sales opportunity
  • Step 6To squeeze even more out of your social media marketing, you need to leverage the power of other marketing channels.Use your email marketing to increase your social media following by adding…

Using Social Media to Build Your Business Using Social Media to Build Your Business Presentation Transcript