Your SlideShare is downloading. ×
ali
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

ali

312
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
312
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. B321 Individual Portfolio Alasdair Gibson 9159 Claremont Fan Court School 64680 OCR Media Studies J526 Individual Media Studies Portfolio B321 Planning and Evaluation: Commentary
  • 2. Fragrance Advert 1: target audience for ‘Enjoi’
    • My advertisement targets younger/ teenage men as it promises fun, enjoyment and freedom.
    • My target audience is likely to be a teenage boy or a young man. He is likely to spend a good proportion of his money on skateboard /BMX/wakeboard (extreme sports etc) clothes and equipment, or his friends and having fun.
    • He spends his free time doing his preferred sport e.g skateboarding (or not, but in that general scene), hanging out with friends, and having fun and relaxing
    • This product is not restricted to skateboarders but does reflect the ‘skater’ lifestyle and confidence.
    • I would place this in skateboard, BMX and extreme sports magazines and websites, as that is what the target audience is likely to read.
  • 3. How advert 1 targets the audience: codes and conventions
    • Product placed prominently bottom right but does not draw all attention away from the main picture.
    • The font is simple with connotations of the easy-going, hassle-free message of this advert & fragrance.
    • The slogan ‘Live Free’ suggests that the wearer is carefree and full of life and fun, and that this fragrance can help them achieve this.
    • The image features a stylish young man/teenager doing an impressive feat on his skateboard, and looking completely relaxed and calm whilst doing it. This also helps to reflect the ideology behind this fragrance and further appeal to the target audience.
  • 4. Fragrance Advert 2: target audience for ‘Enjoi’
    • My advertisement targets younger/ teenage men as it promises fun, enjoyment and freedom.
    • My target audience is likely to be a teenage boy or a young man: the mid shot allows greater focus on the person depicted and his smiling face and relaxed pose reflects the idealized target audience.
    • He is likely to have his own style of clothing, but generally baggy but fashionable clothes, jeans and high top shoes or low cut skate shoes, such as Superdry T-shirts, Levi jeans and Lakai or Nike skate shoes.
    • He spends a fair amount of his money on his clothes and shoes, as to reflect and keep up his personal ‘style’.
    • This product is not restricted to skateboarders but does reflect the ‘skater’ lifestyle and confidence.
    • I would place this in skateboard, BMX and board/trick sports magazines and websites, as that is what the target audience is likely to read.
  • 5. How advert 2 targets the audience: codes and conventions
    • Product prominently placed bottom right as to help advertise the brand while not obscuring the picture.
    • The font is simple as to show connotations of the easy-going, hassle-free message of this advert & fragrance, the same as the 1 st advert.
    • The slogan ‘Live Free’ suggests that the wearer is carefree and full of life and fun, and that this fragrance can help them achieve this.
    • The image shows a teenage boy in baggy, loose, ideal skater clothing, laughing and relaxing with his skateboard. He is holding a bottle of drink to represent that he needs to refuel his energy before continuing skating, and this also enforces the relaxed nature. He is laughing/talking to someone off screen, helping to show the sociality this fragrance appeals. This also helps to reflect the ideology behind this fragrance and further appeal to the target audience.
  • 6.
    • My fragrance is a product for the medium level market. Buyers/wearers are most likely to be young men & teenage boys who enjoy being with friends and skateboarding (BMX, wakeboarding, surfing, board sports etc) and that generally chilled, relaxed & laidback scene. I would advertise to this audience in magazines such as Kingpin skateboarding magazine and Alliance Wakeboard extreme watersports magazine. I would also advertise with Nike 6.0 if possible as they are a very big part of this genre/area. The readers may or may not be metrosexual, as the ‘new’ generation of skaters are both stylish & carefree, and they will care about their style of clothing, which is another factor that this fragrance appeals to.
    • The audience profile for these kinds of magazines that contain my advert is: confident, easy going young men & teenage boys with or without an income, but still care about their own unique style. They also enjoy socialising a lot, which is a large part of the skater lifestyle portrayed, and they also like hanging out and enjoying life. A large proportion of skateboard/board sport sales are from magazines like these, so my advert would reach that audience as well.
    Institution: The magazine industry: my research
  • 7. Institution: the advertising industry: my research
    • First I analysed advertising for various popular drinks, using modern Coca Cola & Lucozade adverts to show how these brands advertising campaigns work.
    • The Coca Cola Christmas advert played on very traditional Christmas feelings of snow, warm clothes, and family. In the advert, the town is dark, until the bright Coca Cola trucks arrive, when everything lights up and people are overjoyed, symbolising that Coke helps make Christmas a lot better. This advertising has been so effective that Coca Cola is now almost synonymous with the Xmas spirit and feel.
    • The ‘Lucozade: The Edge’ campaign shows a hurdle race taking place, yet the person in the middle has smaller hurdles and a lot less of them, meaning it is easier for them and they have an advantage or ‘Edge’. This is what Lucozade wanted to promote to their audience, that Lucozade was a high performance sports drink to help give you the edge you need to win.
    • I also analysed television adverts for these fragrances to give me better insight to perfumes and their representations:
    • D & G The One 2010 (Gisele Bundchen)
    • Intimately Beckham 2010
    • Nina Ricci Ricci Ricci 2010
    • Hugo Boss Hugo 2006 (Jonathan Rees Myers)
  • 8. Advert 1: My Original Photograph, my decisions & revisions
    • Firstly in this advert, i decided to alter the contrast and the brightness, as the light was quite flat when the picture was taken. This gave it a more ‘cinematic’, stylised feel. I then increased the darkness of the ground surrounding the figure to help isolate him and make him stand out, although this was partially done naturally due to the clouds that day.
    • I used the first font that I picked because I thought it suited this advert better than any others.
  • 9.
    • Firstly in this advert, i decided to alter the brightness, as this photo was taken under a bridge so there was little light. This helped to give it a more natural look and a better look for an advert.
    • I first used a more playful font, but then realised that it didn’t quite work with the advert. It was then quite simple, as I used the same font as no other font worked as well as the original from the first advert, so I used the same font and bottle as well.
    Advert 2: My Original Photograph, my decisions & revisions
  • 10. Evaluation of the strengths and weaknesses of my advertising campaign
    • My advertising campaign is very fixed in its target audience, yet it still has room for people who don’t quite fit that profile but are close. This is also a hindrance however, as it is still a minority audience, as opposed to all teenage boys or all men. Also, this advert has a simple yet effective feel and message, but this could be mistaken for shabby work and might not appeal to those who do not understand or know the ‘skater’ scene in which this fragrance is heavily set.