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Toronto | June 11–13, 2012 | #sestoLanding Page OptimizationJenny HalaszPresidentJLH Marketing, Inc.                      ...
Toronto | June 11–13, 2012 | #sestoWhat is a Landing Page?                                        @JennyHalasz
Toronto | June 11–13, 2012 | #sestoPush vs. Pull                              @JennyHalasz
Toronto | June 11–13, 2012 | #sestoUser Centered Design (UCD)•   Considers users’ needs above all else•   Identifies key f...
Toronto | June 11–13, 2012 | #sestoF-Shaped Pattern                                 @JennyHalasz
Toronto | June 11–13, 2012 | #sestoF-Shaped Pattern                                 @JennyHalasz
Toronto | June 11–13, 2012 | #sestoShort and Sweet                                @JennyHalasz
Toronto | June 11–13, 2012 | #sestoMake it Fast                             @JennyHalasz
Toronto | June 11–13, 2012 | #sestoFriction                         @JennyHalasz
Toronto | June 11–13, 2012 | #sestoFriction                         @JennyHalasz
Toronto | June 11–13, 2012 | #sestoFriction                         @JennyHalasz
Toronto | June 11–13, 2012 | #sestoUnsupervised Thought                                     @JennyHalasz
Toronto | June 11–13, 2012 | #sestoSupervised Thought                                   @JennyHalasz
Toronto | June 11–13, 2012 | #sestoMotivation                           @JennyHalasz
Toronto | June 11–13, 2012 | #sestoValue Proposition                                  @JennyHalasz
Toronto | June 11–13, 2012 | #sestoMotivation                           @JennyHalasz
Toronto | June 11–13, 2012 | #sestoValue Proposition                                  @JennyHalasz
Toronto | June 11–13, 2012 | #sestoTo-Do List•   Rule of 3•   Value Propositions•   Motivations•   Calls-to-action        ...
Toronto | June 11–13, 2012 | #sestoCalls to Action                                @JennyHalasz
Toronto | June 11–13, 2012 | #sestoCalls to Action                                @JennyHalasz
Toronto | June 11–13, 2012 | #sestoIf you remember nothing else…    User-centered design is ROI!      Reduce Conflict (Fri...
Toronto | June 11–13, 2012 | #sestoTakeaways•   Use your instincts•   Ask your friends•   Pick a goal•   Test if you can  ...
Toronto | June 11–13, 2012 | #sestoThank You!                           @JennyHalasz
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Landing Page Optimization, SES Toronto 2012

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Getting someone to come to your website is only half the battle. Once visitors arrive, the landing pages are a crucial component in moving them to act. If your conversion rate is too low, you are literally turning away business. This session will give you a crash course in how to tune and tweak your key web pages to get the conversion.

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Transcript of "Landing Page Optimization, SES Toronto 2012"

  1. 1. Toronto | June 11–13, 2012 | #sestoLanding Page OptimizationJenny HalaszPresidentJLH Marketing, Inc. @JennyHalasz
  2. 2. Toronto | June 11–13, 2012 | #sestoWhat is a Landing Page? @JennyHalasz
  3. 3. Toronto | June 11–13, 2012 | #sestoPush vs. Pull @JennyHalasz
  4. 4. Toronto | June 11–13, 2012 | #sestoUser Centered Design (UCD)• Considers users’ needs above all else• Identifies key functions to perform• Designs navigation according to needs• Adheres to fundamentals of user behavior @JennyHalasz
  5. 5. Toronto | June 11–13, 2012 | #sestoF-Shaped Pattern @JennyHalasz
  6. 6. Toronto | June 11–13, 2012 | #sestoF-Shaped Pattern @JennyHalasz
  7. 7. Toronto | June 11–13, 2012 | #sestoShort and Sweet @JennyHalasz
  8. 8. Toronto | June 11–13, 2012 | #sestoMake it Fast @JennyHalasz
  9. 9. Toronto | June 11–13, 2012 | #sestoFriction @JennyHalasz
  10. 10. Toronto | June 11–13, 2012 | #sestoFriction @JennyHalasz
  11. 11. Toronto | June 11–13, 2012 | #sestoFriction @JennyHalasz
  12. 12. Toronto | June 11–13, 2012 | #sestoUnsupervised Thought @JennyHalasz
  13. 13. Toronto | June 11–13, 2012 | #sestoSupervised Thought @JennyHalasz
  14. 14. Toronto | June 11–13, 2012 | #sestoMotivation @JennyHalasz
  15. 15. Toronto | June 11–13, 2012 | #sestoValue Proposition @JennyHalasz
  16. 16. Toronto | June 11–13, 2012 | #sestoMotivation @JennyHalasz
  17. 17. Toronto | June 11–13, 2012 | #sestoValue Proposition @JennyHalasz
  18. 18. Toronto | June 11–13, 2012 | #sestoTo-Do List• Rule of 3• Value Propositions• Motivations• Calls-to-action @JennyHalasz
  19. 19. Toronto | June 11–13, 2012 | #sestoCalls to Action @JennyHalasz
  20. 20. Toronto | June 11–13, 2012 | #sestoCalls to Action @JennyHalasz
  21. 21. Toronto | June 11–13, 2012 | #sestoIf you remember nothing else… User-centered design is ROI! Reduce Conflict (Friction) Obvious (Call To Action) Incentivize (Values & Motivation) @JennyHalasz
  22. 22. Toronto | June 11–13, 2012 | #sestoTakeaways• Use your instincts• Ask your friends• Pick a goal• Test if you can @JennyHalasz
  23. 23. Toronto | June 11–13, 2012 | #sestoThank You! @JennyHalasz
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