Landing Page Optimization, SES Toronto 2012
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Landing Page Optimization, SES Toronto 2012

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Getting someone to come to your website is only half the battle. Once visitors arrive, the landing pages are a crucial component in moving them to act. If your conversion rate is too low, you are......

Getting someone to come to your website is only half the battle. Once visitors arrive, the landing pages are a crucial component in moving them to act. If your conversion rate is too low, you are literally turning away business. This session will give you a crash course in how to tune and tweak your key web pages to get the conversion.

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  • 1. Toronto | June 11–13, 2012 | #sestoLanding Page OptimizationJenny HalaszPresidentJLH Marketing, Inc. @JennyHalasz
  • 2. Toronto | June 11–13, 2012 | #sestoWhat is a Landing Page? @JennyHalasz
  • 3. Toronto | June 11–13, 2012 | #sestoPush vs. Pull @JennyHalasz
  • 4. Toronto | June 11–13, 2012 | #sestoUser Centered Design (UCD)• Considers users’ needs above all else• Identifies key functions to perform• Designs navigation according to needs• Adheres to fundamentals of user behavior @JennyHalasz
  • 5. Toronto | June 11–13, 2012 | #sestoF-Shaped Pattern @JennyHalasz
  • 6. Toronto | June 11–13, 2012 | #sestoF-Shaped Pattern @JennyHalasz
  • 7. Toronto | June 11–13, 2012 | #sestoShort and Sweet @JennyHalasz
  • 8. Toronto | June 11–13, 2012 | #sestoMake it Fast @JennyHalasz
  • 9. Toronto | June 11–13, 2012 | #sestoFriction @JennyHalasz
  • 10. Toronto | June 11–13, 2012 | #sestoFriction @JennyHalasz
  • 11. Toronto | June 11–13, 2012 | #sestoFriction @JennyHalasz
  • 12. Toronto | June 11–13, 2012 | #sestoUnsupervised Thought @JennyHalasz
  • 13. Toronto | June 11–13, 2012 | #sestoSupervised Thought @JennyHalasz
  • 14. Toronto | June 11–13, 2012 | #sestoMotivation @JennyHalasz
  • 15. Toronto | June 11–13, 2012 | #sestoValue Proposition @JennyHalasz
  • 16. Toronto | June 11–13, 2012 | #sestoMotivation @JennyHalasz
  • 17. Toronto | June 11–13, 2012 | #sestoValue Proposition @JennyHalasz
  • 18. Toronto | June 11–13, 2012 | #sestoTo-Do List• Rule of 3• Value Propositions• Motivations• Calls-to-action @JennyHalasz
  • 19. Toronto | June 11–13, 2012 | #sestoCalls to Action @JennyHalasz
  • 20. Toronto | June 11–13, 2012 | #sestoCalls to Action @JennyHalasz
  • 21. Toronto | June 11–13, 2012 | #sestoIf you remember nothing else… User-centered design is ROI! Reduce Conflict (Friction) Obvious (Call To Action) Incentivize (Values & Motivation) @JennyHalasz
  • 22. Toronto | June 11–13, 2012 | #sestoTakeaways• Use your instincts• Ask your friends• Pick a goal• Test if you can @JennyHalasz
  • 23. Toronto | June 11–13, 2012 | #sestoThank You! @JennyHalasz