Emerging SEO Technologies, Internet Summit Raleigh, 2010

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Emerging SEO Technologies, Internet Summit Raleigh, 2010

  1. 1. Emerging SEO TechnologiesJenny Halasz, Executive Director November 18, 2010
  2. 2. Questions:What’s the Semantic Web that I’m hearing so much about?What are microformats and why should I care?How does Google Places work?There’s so much technology, what should I focus on?
  3. 3. The Hidden Web
  4. 4. The Hidden Web
  5. 5. What do you dowith an iceberg?
  6. 6. New Ways to Decode User Intent, AKA…ADVANCED KEYWORD RESEARCH
  7. 7. Related Searches
  8. 8. Google Wonder Wheel
  9. 9. Data Timeline
  10. 10. Search Insights
  11. 11. Search Insights
  12. 12. Search Insights
  13. 13. Keywords in Technology• Integrated with Analytics• Rankings => Conversion• Meaningful, actionable reports• Customizable
  14. 14. “New” Technology Experience…IS IT REALLY NEW?
  15. 15. Technology Experience
  16. 16. Technology Experience
  17. 17. Designing for the new experience…AND BEING READY FOR THE FUTURE
  18. 18. Microformats• Solve a specific problem or provide a specific service• Start simply, reuse standards• Design for humans first, machines second• Do not stand on their own; are embedded• Encourage decentralized development• Popular: hCard, geo
  19. 19. Microformats And here’s one you all know: rel-nofollow
  20. 20. Or the easy way…GOOGLE PLACES
  21. 21. Google Places
  22. 22. Google Places • Add an offer • Add a tag, free for 30 days – Photo, video, reservations link, menu link • Post events and specials • Create a QR code
  23. 23. Google PlacesCheck out your stats!
  24. 24. What Now?• Design for the customer, not your ego• Consider where your customers are – what do they want?• Develop now for microformats later• Get in Google Places• Data, Stats, Analytics!
  25. 25. And hot off the presses…LINKEDIN SIGNAL
  26. 26. LinkedIn “Signal”
  27. 27. thank you!Jenny HalaszExecutive Director, StrategyTwitter: @jennyhalasz

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