Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

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Jenny Halasz of JLH Marketing offers ten quick tips for improving your SEO/Marketing in a ten minute rapid fire presentation at #TriAMA #High5 conference in Raleigh, NC

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Ten SEO Tips in Ten Minutes - High Five Raleigh, NC 2014

  1. 1. SEO IN TEN MINUTES Getting to the point in 1166 characters
  2. 2. Who Am I? @jennyhalasz
  3. 3. Experienced.      14 years in search Columnist for Search Engine Land Instructor for ASPE Speaker – SMX, SES, Internet Summit… Agency, in-house, consultant @jennyhalasz
  4. 4. Ethical. @jennyhalasz
  5. 5. Elemental. @jennyhalasz
  6. 6. The #1 Rule of SEO is… @jennyhalasz
  7. 7. Ten Tips in Ten-ish minutes Forget about influencers. Make friends. Influencers respond to their friends, not brands who push. Push media is so 1955. @jennyhalasz
  8. 8. Ten Tips in Ten-ish minutes Balance is critical in everything. Think of social media efforts as a car on the edge of a cliff. One thing could stabilize it or make it fall. @jennyhalasz
  9. 9. Ten Tips in Ten-ish minutes Screw big data. Work in little data. Master it. @jennyhalasz
  10. 10. Ten Tips in Ten-ish minutes Frustrated with lack of keyword data? Connect GWT/AdWords together. Easy to do, works without an active PPC account. @jennyhalasz
  11. 11. Ten Tips in Ten-ish minutes Want to understand customer intent without keywords? Match landing pages to intent, monitor traffic by page. @jennyhalasz
  12. 12. Ten Tips in Ten-ish minutes Have a plan but pay attention. Editorial calendars are great, if you insert opportunities for recency and relevance. @jennyhalasz
  13. 13. Ten Tips in Ten-ish minutes GWT Ranking data sucks. Get your own. Watch trends, categories over time, not single positions. Don't believe the haters saying ranking is dead. @jennyhalasz
  14. 14. Ten Tips in Ten-ish minutes Doing a link audit? Use Screaming Frog's custom filter to check if the link is live, if it's nofollow, if the page contains the word "pagerank". @jennyhalasz
  15. 15. Ten Tips in Ten-ish minutes Go Google "understanding entity search". Connections, context, and authorship are the way of the future. Embrace it. @jennyhalasz
  16. 16. Ten Tips in Ten-ish minutes Live in a democracy, not a monarchy. Content isn't king, link building isn't king. In SEO, there are no kings. @jennyhalasz

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