Advanced SEO - Internet Summit 2013, Raleigh, NC

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Presented at Internet Summit (#isum13) in Raleigh, NC with Simon Heseltine and Michael Marshall

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Advanced SEO - Internet Summit 2013, Raleigh, NC

  1. 1. Internet Summit 2013 Advanced Tactics in SEO Flying High with Hummingbird @JennyHalasz
  2. 2. About Archology @JennyHalasz
  3. 3. The Rise of Entity Search “When it comes to information, the real value isn’t just in a list of data elements, but in understanding the properties and relationships, basically how these data elements connect. That’s what a knowledge graph and a social graph truly represent.” -John Mihalik, Search Engine Journal @JennyHalasz
  4. 4. Entities http://thenextweb.com/facebook/2013/11/10/ script-shows-facebook-ranks-friends/ @JennyHalasz
  5. 5. Panda • Often mistakenly referred to as: – Duplicate content penalty • What it really is: – Low quality content algorithm @JennyHalasz
  6. 6. Penguin • Often mistakenly referred to as: – Link building penalty • What it really is: – Web spam algorithm @JennyHalasz
  7. 7. Hummingbird • Often mistakenly referred to as: – Algorithm update • What it really is: – A full platform change – The biggest change in Google since PageRank @JennyHalasz
  8. 8. Why Care? • Improved NLP • Improved Semantic understanding • Improved Results! @JennyHalasz
  9. 9. @JennyHalasz
  10. 10. @JennyHalasz
  11. 11. Triples • Subject – Predicate – Object @JennyHalasz
  12. 12. Triples • Subject – Predicate – Object @JennyHalasz
  13. 13. Triples • Subject – Predicate – Object @JennyHalasz
  14. 14. Advanced SEO=No More Cheating! @JennyHalasz
  15. 15. Thank You! Jenny Halasz jenny@archology.com 919-747-4791 www.archology.com @JennyHalasz

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