Social Integration - Social Recruiting Summit 2010

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In today’s increasingly mobile/digital/social world, creating and implementing a comprehensive social recruiting strategy isn’t just “the next big thing” – it’s essential to your organization’s success in sourcing and securing top talent. So how do you effectively assess resources, define goals, apply new technologies and evaluate metrics & results?
Jenny DeVaughn presents best practices for integrating tactical social media recruiting tools into your employer branding and recruiting strategy – complete with case studies that highlight the framework and processes that lead to success.
Social Recruiting Summit at Best Buy 2010

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Social Integration - Social Recruiting Summit 2010

  1. 1. Social Integration<br />Jenny DeVaughn<br />Director, Social Strategy<br />Bernard HODES Group<br />jdevaughn@hodes.com<br />Twitter: @jennydevaughn<br />
  2. 2. Agenda<br /><ul><li> Impact of Social Media
  3. 3. Social Recruiting Strategies
  4. 4. Employer Branding Tools
  5. 5. Social Integration ROI
  6. 6. Case Study and Metrics – UnitedHealth Group</li></ul> - Heather Polivka, Director of Employment Marketing<br />
  7. 7. 5,741<br />population in my hometown<br />20,230<br />1st Level Connections on LinkedIn <br />Relationship Currency<br />
  8. 8. Smile and Dial<br />
  9. 9. With Appreciation<br />
  10. 10. Global Fortune 100<br />
  11. 11. More people have a mobile phone <br />than an internet- connected computer.<br />
  12. 12. 300K+ new <br />users daily<br />50% of active users log on daily for 55 minutes<br />65 million+<br />~50% outside U.S.<br />
  13. 13. 113+ million users worldwide<br />24 hours of video uploaded each minute<br />500K+ users with<br />15.5+ million<br />checkins<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. Centralized RecruitingSocial recruiting strategy completely managed by recruiters<br />Not scalable<br />Employee-CentricFull-spectrum approach<br />Exponentially increases organization’s visibility<br />Employees as the agents under the direction/influence of HR/recruiting<br />Talent CommunityVariation of #2 with a longer-term focus<br />Build connections and relationships based on professional learning/development<br />All constituents participate, share and add value<br />Strategy<br />
  18. 18. Less is more when more is no good.<br />- Frank Lloyd Wright<br />
  19. 19.
  20. 20. Content Strategy<br />
  21. 21. Social Career Website<br />
  22. 22. Portable Networks<br />
  23. 23. One-on-One Conversation<br />
  24. 24. Location, location, location<br />
  25. 25. In Case of an Emergency<br />
  26. 26. SEO Influence<br />
  27. 27. Listening & Assessment<br />Strategy: Elements,Ambassadors, Content & Assets<br />Goals & ROI<br />Participation & Integration<br />Monitoring & Optimization<br />Guidelines & Training<br />
  28. 28. Client Case Study<br />UnitedHealth Group<br />Heather Polivka<br />Director of Employment Marketing<br />
  29. 29. Evaluate Obstacles<br />
  30. 30. Discuss Game Plan<br />
  31. 31. Measure Results<br />Social Media Referrals to the Career Website increased by 910% in 2 months <br />Excludes traffic from paid advertising <br />Bounce rate for above mentioned referrals <br />decreased from 33% to 25% <br />
  32. 32. Effects on Employer Brand<br />Social platform participation has dramatically increased<br /> total positive sentiment <br />Initially measured in Online Reputation Audit<br />
  33. 33. References<br />http://www.flickr.com/photos/don3rdse/3669346035/sizes/o/<br />http://www.city-data.com/city/Algona-Iowa.html<br />http://www.relationshipeconomics.net/<br />http://www.linkedin.com/in/jennydevaughn<br />http://www.seastorm.org/monstersea/wp-content/uploads/2008/11/motivatorcube1.jpg<br />http://www.flickr.com/photos/barca-q8/2645709016/<br />http://www.myspace.com/pressroom?url=/fact+sheet/<br />http://mashable.com/2010/03/12/foursquare-stats/<br />http://thesugarclouds.com/_borders/myspace_button.jpg<br />http://stc-cs.org/wp-content/uploads/2009/09/magpoetry.jpg<br />http://www.facebook.com/uhgcareers<br />http://lce-safetyengineering.com/j0400391%5B1%5D.jpg<br />http://akyedeart.com/yahoo_site_admin/assets/images/game_plan_2.5851117.jpg<br />http://media.photobucket.com/image/obstacles/karenswim/boulder_in_road_pic.jpg<br />http://www.hodes.com<br />
  34. 34. Thank You!<br />Follow:<br />http://twitter.com/jennydevaughn<br />Connect:<br />http://www.linkedin.com/in/jennydevaughn<br />Comments or Questions:<br />jdevaughn@hodes.com<br />

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