Best Social Marketing PracticesInternational SalonSpa Business Network<br />Jenny DeVaughn<br />Chief Enthusiast Officer (...
Who is Jenny DeVaughn?<br />http://www.linkedin.com/in/jennydevaughn<br />
You are what says you are<br />
Embrace<br />Change<br />
Brand Focus<br />
Where do your ideal clients spend their time online?<br />
65 Million+ Users<br />1+ Billion People Searches <br />on LinkedIn in 2009<br />Source: LinkedIn, April 2010<br />
500 Billion Minutes <br />per month are spent on Facebook<br />Source: Facebook.com, April 2010<br />
Niche <br />Ads<br />
70+ Million<br />unique users in the U.S.<br />Source: MySpace.com, April 2010<br />
24 hours of video <br />is uploaded to YouTube every minute<br />Source:   YouTube.com, April 2010<br />
180 Million <br />unique visitors a month<br />600 Million Search Queries<br />a day on Twitter<br />Source: Twitter.com, ...
500K+ Users<br />1.4+ Million Venues <br />15.5+ Million Checkins<br />Source:  Mashable.com, March 2010<br />
Don’t<br />Forget<br />
Which communication tool do your clients prefer?<br />
Measure Influence<br />
Final Thoughts<br />Complete Brand and Marketing Strategy<br />Consistent and Prompt Communication<br />One-on-one convers...
Acknowledgements<br />http://templateswise.com<br />http://listverse.files.wordpress.com/2008/08/rachel.jpg<br />http://re...
Thank You!<br />Connect<br />http://www.linkedin.com/in/jennydevaughn<br />Follow<br />http://twitter.com/jennydevaughn<br...
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International Salon Spa Business Network - Best Social Marketing Practices

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This PowerPoint presentation was designed specifically for ISBN members to incorporate social media tools to drive interest, increase their professional brand and ultimately revenue into their businesses in the spa and salon industry.

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International Salon Spa Business Network - Best Social Marketing Practices

  1. 1. Best Social Marketing PracticesInternational SalonSpa Business Network<br />Jenny DeVaughn<br />Chief Enthusiast Officer (CEO)<br />http://socialprecision.com<br />jenny@socialprecision.com<br />Tuesday, May 4th, 2010<br />
  2. 2. Who is Jenny DeVaughn?<br />http://www.linkedin.com/in/jennydevaughn<br />
  3. 3. You are what says you are<br />
  4. 4. Embrace<br />Change<br />
  5. 5. Brand Focus<br />
  6. 6. Where do your ideal clients spend their time online?<br />
  7. 7. 65 Million+ Users<br />1+ Billion People Searches <br />on LinkedIn in 2009<br />Source: LinkedIn, April 2010<br />
  8. 8.
  9. 9.
  10. 10. 500 Billion Minutes <br />per month are spent on Facebook<br />Source: Facebook.com, April 2010<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17. Niche <br />Ads<br />
  18. 18. 70+ Million<br />unique users in the U.S.<br />Source: MySpace.com, April 2010<br />
  19. 19.
  20. 20. 24 hours of video <br />is uploaded to YouTube every minute<br />Source: YouTube.com, April 2010<br />
  21. 21.
  22. 22.
  23. 23. 180 Million <br />unique visitors a month<br />600 Million Search Queries<br />a day on Twitter<br />Source: Twitter.com, April 2010<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33. 500K+ Users<br />1.4+ Million Venues <br />15.5+ Million Checkins<br />Source: Mashable.com, March 2010<br />
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38. Don’t<br />Forget<br />
  39. 39.
  40. 40.
  41. 41.
  42. 42. Which communication tool do your clients prefer?<br />
  43. 43.
  44. 44.
  45. 45. Measure Influence<br />
  46. 46. Final Thoughts<br />Complete Brand and Marketing Strategy<br />Consistent and Prompt Communication<br />One-on-one conversations viewed by many<br />Desired Content vs. Ads<br />Pay-It-Forward<br />Partner with local businesses and charities<br />
  47. 47. Acknowledgements<br />http://templateswise.com<br />http://listverse.files.wordpress.com/2008/08/rachel.jpg<br />http://reach.londonmet.ac.uk/cms/site/images/facebookIcon.jpg<br />http://www.ynpn.org/s/936/images/editor/linkedin-logo.jpg<br />http://mashable.com/2010/03/12/foursquare-stats/<br />http://playfoursquare.s3.amazonaws.com/press/logo/foursquare-logo.png<br />http://twitpic.com/1kksrz<br />http://www.nfb-texas.org/tabs_logo_youtube.jpeg<br />http://www.isical.ac.in/~clia/2008/images/google_logo.jpg<br />http://www.convinceandconvert.com/wp-content/uploads/2010/04/Mass-Influencers-Detector.png<br />http://webtreats.mysitemyway.com/wp-content/gallery/106/01-black-comment-bubble-social-media-icons-webtreats-previews.jpg<br />http://assets.nydailynews.com/img/2009/10/24/alg_tabatha.jpg<br />http://www.capriciosalon.com/<br />http://www.lostintechnology.com/wp-content/uploads/2009/06/outlook-logo.png<br />http://www.sabalpalmhouse.com/images/googledecal.jpg<br />http://twitter.com<br />http://search.twitter.com<br />http://facebook.com<br />http://foursquare.com<br />http://linkedin.com<br />http://youtube.com<br />
  48. 48. Thank You!<br />Connect<br />http://www.linkedin.com/in/jennydevaughn<br />Follow<br />http://twitter.com/jennydevaughn<br />Comments or Questions<br />jenny@socialprecision.com<br />Please do not distribute this slide deck without written permission.<br />

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