Using Social Media to Identify and Recruit Talent in Healthcare<br />Jenny DeVaughn<br />Chief Enthusiast Officer (CEO), S...
Who is Jenny DeVaughn?<br />http://www.linkedin.com/in/jennydevaughn<br />
122.6<br />Where do your ideal prospects spend their time online?<br />59.6<br />23.2<br />13.1<br />1.9<br />
What is your goal?<br />
There is no “cookie cutter” social media solution.<br />
Do you have a social media policy?<br />http://socialmediagovernance.com/policies.php<br />
Social Media Policy Best Practices<br />Require a social media certification<br />Discuss expectations<br />Outline protoc...
Internal Networks for Recruiting Teams<br />
LinkedIn<br />Company Page<br />Groups<br />Individual Profiles<br />Professional Organizations<br />Events<br />Status Up...
LIVE LinkedIn Demo<br />
Groups<br />Timely discussions<br />Based on a statement<br />More social<br />Non-commercial<br />Search by purpose<br />...
LIVE Facebook Demo<br />
Twitter<br />
Twitter Lists<br />http://listorious.com<br />
Use Tweetdeck to Save Time<br />
Multiple Users<br />http://www.connecttweet.com<br />
Social Media Monitoring<br />Google Alerts<br />http://www.google.com/alerts<br />Social Mention<br />http://socialmention...
Traffic vs. other websites via compete.com<br />Show your competition’s presence<br />Leverage former and current staff<br...
References<br />http://www.ypp.com/blog/uploaded_images/Social-Media-768168.JPG<br />http://www.flickr.com/photos<br />htt...
Thank You!<br />Thank You!<br />Connect<br />http://www.linkedin.com/in/jennydevaughn<br />Follow<br />http://twitter.com/...
Upcoming SlideShare
Loading in …5
×

ASHHRA - Using Social Media to Identify and Recruit Talent in Healthcare Webinar with Jenny DeVaughn

2,508 views
2,427 views

Published on

Take the costly guesswork out of using social media for recruiting the biggest talent pool of passive and active job candidates ever assembled! There have been huge strides in the health care industry with respect to social media. Hospitals and medical facilities have looked beyond the strict, historical constraints of the healthcare industry and are leveraging social media more and more every day. Step-by-step, the instructor shows how to find and attract ideal candidates for hard-to-fill openings. This practical, no-nonsense learning program contains a proven methodology to answer all your questions and exactly how to get started and sustain your momentum. Most importantly, you'll be given data that helps you build your internal business case that leverages social media as a recruiting tool. Social Media is changing in the world of recruiting practices. Investing 90 minutes of your time at this Webinar could be one of your most important recruiting investments.

Published in: Business

ASHHRA - Using Social Media to Identify and Recruit Talent in Healthcare Webinar with Jenny DeVaughn

  1. 1. Using Social Media to Identify and Recruit Talent in Healthcare<br />Jenny DeVaughn<br />Chief Enthusiast Officer (CEO), Social Precision<br />Tuesday, January 26th, 2010<br />http://socialprecision.com<br />jenny@socialprecision.com<br />Twitter: @jennydevaughn <br />
  2. 2. Who is Jenny DeVaughn?<br />http://www.linkedin.com/in/jennydevaughn<br />
  3. 3. 122.6<br />Where do your ideal prospects spend their time online?<br />59.6<br />23.2<br />13.1<br />1.9<br />
  4. 4. What is your goal?<br />
  5. 5. There is no “cookie cutter” social media solution.<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9. Do you have a social media policy?<br />http://socialmediagovernance.com/policies.php<br />
  10. 10. Social Media Policy Best Practices<br />Require a social media certification<br />Discuss expectations<br />Outline protocol to potential issues<br />Explain industry or company regulations<br />Encourage desired actions<br />Use input from internal leadership<br />Marketing, Human Resources, IT, Legal, Finance<br />
  11. 11. Internal Networks for Recruiting Teams<br />
  12. 12. LinkedIn<br />Company Page<br />Groups<br />Individual Profiles<br />Professional Organizations<br />Events<br />Status Updates<br />
  13. 13. LIVE LinkedIn Demo<br />
  14. 14.
  15. 15. Groups<br />Timely discussions<br />Based on a statement<br />More social<br />Non-commercial<br />Search by purpose<br />Fan Pages<br />Customized URL<br />Add extra applications<br />Visitor statistics<br />Promotion with social ads or widget<br />Show relationships with other pages<br />Updates indexed by Google<br />Search by type<br />Facebook Groups vs. Fan Pages<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19. LIVE Facebook Demo<br />
  20. 20.
  21. 21.
  22. 22. Twitter<br />
  23. 23. Twitter Lists<br />http://listorious.com<br />
  24. 24. Use Tweetdeck to Save Time<br />
  25. 25. Multiple Users<br />http://www.connecttweet.com<br />
  26. 26. Social Media Monitoring<br />Google Alerts<br />http://www.google.com/alerts<br />Social Mention<br />http://socialmention.com<br />Twitter<br />http://search.twitter.com<br />Social Media Footprint<br />http://pipl.com<br />Blogs<br />http://blogsearch.google.com<br />U.S. Hospitals Social Networking List<br />http://ebennett.org/hsnl<br />
  27. 27. Traffic vs. other websites via compete.com<br />Show your competition’s presence<br />Leverage former and current staff<br />Tactical part of your recruiting strategy<br />Measure your activities and results<br />@jennydevaughn #FBrecruit<br />Social Media ROI<br />
  28. 28.
  29. 29. References<br />http://www.ypp.com/blog/uploaded_images/Social-Media-768168.JPG<br />http://www.flickr.com/photos<br />http://www.sxc.hu<br />http://adage.com/digital/article?article_id=134962<br />http://www.web-strategist.com/blog<br />http://compete.com<br />http://media.photobucket.com/image/chain%20link%20people/MeteorBlades/Working_Together_Teamwork_Puzzle_Co.jpg<br />http://manxseo.com/wp-content/uploads/cache/85_thumbzoom.jpg<br />http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html<br />http://www.ashhra.org<br />
  30. 30. Thank You!<br />Thank You!<br />Connect<br />http://www.linkedin.com/in/jennydevaughn<br />Follow<br />http://twitter.com/jennydevaughn<br />Want more?<br />jenny@socialprecision.com<br />Slides:<br />http://socialprecision.com<br />Please do not distribute this slide deck without written permission.<br />

×