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Marketing & Content:
Decisions for the Future of Our Brands


                        November 19, 2009
Today’s Agenda

1. Dialing Back on the Year…
                       Year…
1. Dialing Back on the Year…

2. THANK YOU
2. TH...
Dialing Back On the Year…
JANUARY: Welcome to 2009
   John Kamp/Coalition for Healthcare Communication
   Pat Clinton/Phar...
Dialing Back On the Year (cont’d)…
JUNE: Reputation: the Impact on the Healthcare Industry
    Paul Oestreicher/Oestreiche...
Next Year…

More Video
More Webcasts
NEW RESEARCH—from Dick Anderson
 Understanding & Projecting the Impact of Promotion
T...
Our 2009 Board—Take a Bow…
President-Elect:            Tino DeCarlo
Treasurer:                  Richard Roash
Secretary:  ...
A Special Thank You
Our AH Support Team
Our AMM MEMBER COMPANIES
Our AMM Associate Members
Our Industry Partners
   (4 A’s...
Committee Thank You Notes

All Committees, Committee Chairs & Board Liaisons
          Advertising, Marketing & Research
 ...
FUTURE VISION—
What Form Will It Take?
Marketing & Content:
Decisions for the Future of Our Brands

         TODAY’S SPEAKERS
      Dorothy Gemmell: SVP/WebMD

 ...
Marketing & Content:
Decisions for the Future of Our Brands

              Dorothy Gemmell/SVP
Marketing & Content:
Decisions for the Future of Our Brands


                Todd Krizelman/CEO
Signing off

 as president!

Thanks so much

 to all of you!

   Jenny ☺
AMM NOV 2009
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Transcript of "AMM NOV 2009"

  1. 1. Marketing & Content: Decisions for the Future of Our Brands November 19, 2009
  2. 2. Today’s Agenda 1. Dialing Back on the Year… Year… 1. Dialing Back on the Year… 2. THANK YOU 2. THANK YOU 3. The Future of Information 3. The Future of Information 4. Today’’sSpeakers 4. Today s Speakers Today’ 5. In Conclusion 5. In Conclusion
  3. 3. Dialing Back On the Year… JANUARY: Welcome to 2009 John Kamp/Coalition for Healthcare Communication Pat Clinton/Pharmaceutical Executive FEBRUARY: Successful Applications of Media Metrics/Measurements Russ Haderer/BPA Charlie Hunt/SDI MARCH: Nexus Awards Multispecialty: Deb Savage Specialty: Gina Bennicasa APRIL: Spring Integrated Marketing Panel Moderator: Joanna Brietstein/Pharmaceutical Executive Mark Bard/Manhattan Research Eugene Lee/CMI Kartik Shah/Skyscape MAY: Pharmaceuticals 2009: An Industry in Transition Mike Passanante/Verispan
  4. 4. Dialing Back On the Year (cont’d)… JUNE: Reputation: the Impact on the Healthcare Industry Paul Oestreicher/Oestreicher Communications SEPTEMBER: The Fall Media Director Panel Moderator: Bill Looney/Pharmaceutical Executive Joe Barone: Greater Than One Lisa Healey: Regan Campbell Ward McCann Lee Slovitt: Heartbeat Digital John Kamp: Coalition for Healthcare Communication OCTOBER: Digital Content: Building Bridges to Your Future Andrew Davis: Tippingpoint Labs Dora Shankman: Shankman Media Services NOVEMBER: Marketing & Content Decisions for the Future of Our Brands Todd Krizelman/Magazine Radar Dorothy Gemmell/WebMD
  5. 5. Next Year… More Video More Webcasts NEW RESEARCH—from Dick Anderson Understanding & Projecting the Impact of Promotion The Return of the DOCTORS’ CHOICE AWARDS A New Administration LOTS OF EXCITEMENT!
  6. 6. Our 2009 Board—Take a Bow… President-Elect: Tino DeCarlo Treasurer: Richard Roash Secretary: Michael Guire Immediate Past President: David March AMM Operations Director: Dennis Johnson Executive Committee: Art Wilschek Charlie Hunt Stephanie Hanaway
  7. 7. A Special Thank You Our AH Support Team Our AMM MEMBER COMPANIES Our AMM Associate Members Our Industry Partners (4 A’s) American Association of Advertising Agencies (ABM) Association of Business Media (ABM) (AHMD) Association of Healthcare Media Directors (CHC) Coalition for Healthcare Communication (HCMA) Healthcare Marketing & Communications Council (HBA) Healthcare Business Women’s Association PHRMA Our Speaker & Technical Experts: Frank Iorio Sue Reading Eugene Lee
  8. 8. Committee Thank You Notes All Committees, Committee Chairs & Board Liaisons Advertising, Marketing & Research Digital & Print Production Doctors’ Choice Awards Membership Nexus Awards Government & Industry Relations Programs & Seminars Web Development & Updates
  9. 9. FUTURE VISION— What Form Will It Take?
  10. 10. Marketing & Content: Decisions for the Future of Our Brands TODAY’S SPEAKERS Dorothy Gemmell: SVP/WebMD Todd Krizelman: CEO/MagazineRadar
  11. 11. Marketing & Content: Decisions for the Future of Our Brands Dorothy Gemmell/SVP
  12. 12. Marketing & Content: Decisions for the Future of Our Brands Todd Krizelman/CEO
  13. 13. Signing off as president! Thanks so much to all of you! Jenny ☺
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