The New Business Road Test: Whatentrepreneurs and executives shoulddo before writing a business plan by John Mullins Great Book!This book shows how to assess market opportunities. Building on lessonslearned by studying numerous entrepreneurs, the book details the authorsseven domains model for assessing new business ideas. The model iscomprised of four market and industry domains and three related to theentrepreneurial team. These seven domains address the central questionsin the assessment of any market opportunity: Are the market and industryattractive? Does the opportunity offer compelling customer benefits as wellas distinct advantage over other solutions to the customers needs? Canthe team deliver the results they seek and promise to others? The book ispractical and sets out how to run a customer-driven feasibility study that
will guide the assessment of any new business idea or opportunity beforeany investment or time has been spent on the project.Personal Review: The New Business Road Test: Whatentrepreneurs and executives should do before writing abusiness plan by John MullinsMany ventures never get off the ground. Of those that do, the majority willfail. This book certainly helps you improving your odds of success bygiving you a structured approach to thinking about your idea with the 7domains. The author achieves a great balance between academia &practice.Personal highlights of the book:- barriers of entry: too high, too low ...- being competitive without patent protection- the 2 CSF (Critical Success Factors) for high-tech innovation !!!- the large market fallacy- great opportunities: where do they come from?- evidence-based forecasting- the analogy method for new-to-the-world high-tech productsIn particular high-tech ventures (Internet startups) will find this amazingbook very useful. For More 5 Star Customer Reviews and Lowest Price: The New Business Road Test: What entrepreneurs and executives should do before writing a business plan by John Mullins 5 Star Customer Reviews and Lowest Price!