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  • Designing out Failure alliance strategies not strategic alliances
  • Designing out Failure alliance strategies not strategic alliances
  • Designing out Failure alliance strategies not strategic alliances
  • Designing out Failure alliance strategies not strategic alliances
  • Designing out Failure alliance strategies not strategic alliances
  • Designing out Failure alliance strategies not strategic alliances
  • Designing out Failure alliance strategies not strategic alliances

Transcript

  • 1. Jenny Byast
    Bangor Business School
    Friend or Foe?
    The paradox of forming strategic alliances with competitors
  • 2. Overview
    1 Research Topic
    2 Literature Review
    3Project Methodology
    4 Data Collection and Analysis
    5 Conclusion
  • 3. Research Topic
    A study of High Tech Sector SMEs in the Uk
    Industry Sector and what does
    it mean for the С21
    Classification of SMEs
    Location of Firms
  • 4. Research Topic
    This robust review is necessary because of the gaps in the definitions and understanding of terminology related to the industry, industrial sectors and firm and alliance types (Stout, Beaucaire and Payne 2005)
    there are many
  • 5. Literature Review
  • 6. Literature Review
    Issues with current literature
    Research Confined to specific industry/0r technology partnering
    Hagedoorn & Schakenraad 1999:
    Limited number of participants
    March & Gunasekaran 1999:
  • 7. Literature Review
    Issues with current literature
    Research Confined to specific industry/0r technology partnering
    Hagedoorn & Schakenraad 1999:
    Limited number of participants
    March & Gunasekaran 1999:
  • 8. Literature Review
    The models proposed in the literature review do not offer a solution to strategic alliance failure in SMEs
    however some offer mechanisms for reducing the likelihood of failure (Mitshuasi 2002) while others suggest a paradigm shift towards (Mandal et al 2003:Sarkis et al 2007)
  • 9. Literature Review
    There is a positive relationship between location of high tech businesses and alliance success (Kumaramanhalam 2005:Gower and Harris 1996) although the measurement of success has to be considered Elmuti et al (2005)
    On the other hand
    Saffu and Mamman (1999) argue that there are many problems with such alliances and this is down to cultural differences and expectations AND academia is not aware of true problems of industry (Felsenstein 1994:Bjerregaard2009:Elmuti et al 2005)
  • 10. Literature Review
    Proposition 1
    Firms need to be strategic about where they locate
    Is there positive correlation between location and success
  • 11. Literature Review
    The life cycle stage of a firm according to Liang and Lin (2008) is an important consideration when seeking value relevant information to avoid making mistakes.
    Proposition 2
    A firms life cycle stage i.e. growth, maturity and stagnation needs to be considered as intangible assets come with maturity such as intellectual capital while a firm that has reached stagnation may no longer be competitive or innovative.
  • 12. Methodology
    Literature Review
    Qualitative Data Collection
    Quantitative Data Collection
    Literature Review
    Case Studies
    Questionnaire
    Data Analysis and Hypothesis Testing
    Conclusions
  • 13. Conclusion
    This research will contribute to research in engineering successfull alliances for SMEs and provide stepping stones to solutions for SMEs in the 21st Century
  • 14. Thank You
    Any Questions?