User Experience: It's All About Them

It’s All About Them: Developing Information Services with User Experience Design
#marsux
#uxsears
jenny benevento
jennybento@gmail.com
twitter: jennybento

about me
librarian
-public
-academic
-archives
-corporate
-shelver
-reference
-cataloging
-circulation
-serials
-collection development
-digital projects/metadata
Employers
-Reed College Library
-Multnomah County Public
-Oak Park Public (IL)
-UIUC/IMLS
-Associated Press
-freelance
-Sears/Kmart

22 million items (Sears & other retailers)
240 million visitors annually
products & services & parts
20+ websites
user experience department
20+ websites

Appliances
Tools
Bed, Bath & Home
Jewelry
Books
Apparel

Baby
Fitness & Sports
Automotive
Toys & Games
Electronics

Computers & Electronics
Office Supplies
Beauty
Office Supplies
Office Supplies
Office Supplies

cell phone service
dish network
downloads

it’s the same thing
-638 Pets
Fitness & Sports>Hunting
For the Home
Groceries
-643 For the Home>Kitchen & Dining
Appliances
For the Home>Furniture
Clothing
Groceries>Cleaning Supplies
649 Baby
physical objects & digital things (and services)

correctness isn’t as important as findablity

if my users aren’t happy,
no one gets paid.
or, “I pay your salary”

50%+ of site purchases are by consumers who browse the taxo.
That means hundreds of millions of dollars.
I don’t need to justify the taxo department as vital to my company,
because it’s how more than half of our customers buy things.
The CEO of a Fortune 50 company knows & cares about what taxonomy is and how it affects the business.
The defense “this is what will sell more things” wins most arguments.
Good taxo will ALWAYS sell more things

just make people happy

It’s NOT about this.
No one ever needs to know about this.

Books are for use.
Every reader his [or her] book.
Every book its reader.
Save the time of the reader.
The library is a growing organism.

Jenny Benevento
jennyb@gmail.com
twitter: jennybento
jennyjenny.org

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User Experience: It's All About Them

by Jenny Benevento

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