Findability is As Important As Content

findability is as important as content jenny benevento @jennybento [email_address] Henry Stewart DAM 2011, Chicago

librarian & taxonomist previously: The Associated Press public, academic & special libraries Sears.com & Kmart.com

content metadata vs. file metadata

50%+ site purchases are made by consumers who will never use a search box (i.e. they browse our taxo). That means hundreds of millions of dollars. I don ’ t need to justify our department as vital to my company, because it ’ s how we get millions of dollars.

The CEO of a Fortune 50 company knows & cares about the words metadata & taxonomy because it makes money. The defense “ this will sell more things ” wins most arguments. Good metadata & taxo will always sell more things.

Findability is as important as content.

What ’ s important to the people who run your institution? notoriety? content reuse? getting info out? selling things? R&D?

There ’ s no reason to keep an asset if no one ’ s going to ever find it again

are sometimes opposites Safety & user friendliness

does your business unnecessarily buy new scotch tape?

You keep assets safe so people can find them. Unfindabilty makes content useless. Find the driving motivation of your org & its reasons for archiving assets. Show how people finding & using things in your DAM accomplishes that motivation. Balance asset security with asset usability.

jenny benevento @jennybento [email_address] jennyjenny.org presentation available at jennyjenny.org & Slideshare in a few hours

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Findability is As Important As Content

by Jenny Benevento

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