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Discussion about the value of social computing within enterprise content management

Discussion about the value of social computing within enterprise content management

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Social Computing Jenny Williams Presentation Transcript

  • 1. The Value of Social Computing to Business Jenny Williams - Ideagarden
  • 2. The digital user is evolving
  • 3. People New preferences in communication technology and relationships
  • 4. Evolution of the digital user ‘New to Net’ User Communications Services Retail Participation First activities Email Online banking CDs/Books Photo sharing Get to know ISP Message services Simple travel Complex travel Video Content generation Information search Photo sharing Lodge tax eBay Blogs LOTS of time browsing Reading the News Book concerts Groceries Comments Classifieds Opinions Source: Nielsen//NetRatings
  • 5. Participation rather than presentation
  • 6. Technology is connecting the world
  • 7. There is a whole new generation of executives coming up who grew up on the internet.
  • 8. Digital Natives
  • 9. They often know more than their teachers
  • 10. New media Players
  • 11. THIS HAS CHANGED HOW CONSUMERS CONNECT
  • 12. As as digital evolves we need to look at new ways to engage them
  • 13. www.flickr.com/photos/therefore/147730192/ Generation V(irtual) “not defined by age, gender, social demographic or geography…but based on demonstrated achievement, accomplishments and an increasing preference for the use of digital media channels to discover information” Gartner 2007
  • 14. They inhabit this world Credit: xkcd
  • 15. We are familiar with the key players
  • 16. But also many, many more digital environments
  • 17. This list goes on and on The long tail of social networks 55% of Australia's internet users have used social networks in the last 12 months… CGM study 2008
  • 18. And they are not passive, they are engaged 84 percent share content such as photos, links and video Nielsen Online – CGM study 2008
  • 19. The scales have TIPPED
  • 20. Internet now dominates share of attention Internet TV internet TV
  • 21. We are even seeing the decline in other internet usage
  • 22. And that tipping point has come through the power of social connection 8% of all visits to internet sites in Australia were to social networks and forums Average time 12 minutes MySpace was 27 minutes Facebook was 21 minutes. Hitwise, 2007
  • 23. They are your customers and your employees
  • 24. You can ban social computing from the work place
  • 25. Or you can embrace it
  • 26. People feel at home in these types of environments
  • 27. Social computing is replacing other forms of collaboration
  • 28. Knowledge Management Social Computing KM is extra work Social computing is part of my everyday work Work is behind closed doors Work is open and transparent People are afraid to talk openly Anyone can say anything People directories provide contact Social Networking platforms reflect who information is doing what with whom Content is centralised, protected and Content is distributed freely and controlled uncontrolled IT chooses the tools I use I have a choice & select my own tools Knowledge sharing is database centric Knowledge sharing is people centric Knowledge is forcibly captured just in Knowledge is naturally captured as part case of my work Best Practices Stories David Gurteen
  • 29. Isn't this just web 2.0 for business?
  • 30. No, it has the potential to be much bigger than that
  • 31. Value has shifted ownership experience
  • 32. Ownership has moved institutions communities
  • 33. The nature of CONNECTION is different
  • 34. For the individual, it empowers one to many connections David Armano
  • 35. Participants control the content
  • 36. Not all participants are the same
  • 37. STAGE 1 : Consumer Participants read and explore the posts of others. Consumers can be very active participants in an online community …just not yet visible to others.
  • 38. STAGE 2: Commentor These people make comments on others posts (either on blogs, or in discussion forums) They often seek clarification, agreeing with a statement, or offer a suggestion or link to something similar.
  • 39. STAGE 3: Contributor Those who have started their own blogs or who initiate new threads on discussion forums. They are confident about putting forth their own ideas etc.
  • 40. Commentator Someone who frequently takes a 'meta' view of what is going on, providing a level of leadership within the community. Their contributions will often draw attention to the 'bigger picture', making links with other work - analysing and synthesising the
  • 41. Social computing alters communication
  • 42. New forms of communications e-mail is, like, soooo dead
  • 43. At first, most people don’t get it but eventually, it becomes addictive
  • 44. COMMUNITIES
  • 45. On mass, it is the many to many connections that drive power
  • 46. Professional networks
  • 47. Professional networks
  • 48. Internal communities People form communities based on shared interests. These become greenhouses for the developing ideas and the distributing information
  • 49. Many major computing firms now have dedicated Social Computing research groups and wikis to drive product development
  • 50. People hone ideas better in a collaborative environment
  • 51. Social Networking can increase productivity
  • 52. •! For software development, access to shared solutions and knowledgeable people speeds time to delivery.
  • 53. Better Engagement of employees Social computing allows employees to connect more easily with one another and with the corporation as a whole.
  • 54. Social networks, blogs and wikis create a forum for the voice of the employee to be heard and for their ideas to be validated
  • 55. The tools of social computing
  • 56. Collaborative knowledge
  • 57. definition A wiki is a collaborative website which can be directly edited by anyone with access to it.
  • 58. AvenueA Razerfish •! Built using open source MediaWiki software
  • 59. Employee personal pages
  • 60. •! upload documents, add tags by clicking or typing:
  • 61. Blogs are CONTENT and collaboration
  • 62. Content is the container of knowledge and information It is the core driver of socialization
  • 63. Public facing blogs: Whats your objective
  • 64. Corporate blogging
  • 65. Employee bloging
  • 66. Facilitated research
  • 67. RSS RSS (quot;Really Simple Syndicationquot;) is a family of web feeds used to publish frequently updated content such as blog entries, news headlines or podcasts.
  • 68. Amazon RSS
  • 69. RSS at IMB
  • 70. PODCASTING A podcast is a collection of digital media files which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers.
  • 71. Tapping into passion
  • 72. Sympathetic alignment
  • 73. WIDGETS
  • 74. Trend micro Widgets
  • 75. a web application that combines data and /or functionality from more than one source
  • 76. Links Social Computing drives link strategies
  • 77. Increase Connect with reach customers & employees right person, Increase right content participation Understand needs Increase relevancy
  • 78. Content as a Service
  • 79. The bigger picture email Podcasts Mobile @ Tagging Widgets RSS Social content Blogs Messenger WWW Communities Wikis Videos Research Documents UGC
  • 80. CONTENT needs to be RECYCLABLE. Social computing can happen inside the enterprise or outside Channels can be a web site, web application, mobile device or even external web platforms such as Facebook or Google applications.
  • 81. Provide the content that the network needs A social network Press release containing richer snippets of content, video, tags, links, rss feeds, podcasts Let the audience use it as they please.
  • 82. You can’t make ECM a principle platform of socialcomputing unless it delivers against the needs of people within social environments
  • 83. To do that, we have to start looking at digital in a whole new way
  • 84. The key to success is participation
  • 85. Social computing is about stimulating conversation
  • 86. Keeping ideas fresh
  • 87. Insights enable new types of relationships Embrace the community Stimulate conversation Develop insight Evolve
  • 88. It’s no longer about the brand, it’s about the customer…as an individual Develop a mutually beneficial relationship •! Collect helpful data •! Build technology that enables two way communication •! Enhance your environment based of feedback
  • 89. You have to generate some sort of critical mass to have an effect …participation drives critical mass
  • 90. understand the needs and motivations of individuals
  • 91. Ideas need to deliver value to that individual
  • 92. Nurture and leverage Your enthusiasts
  • 93. Connect with them in Their environments Not were you want them to be
  • 94. Remember they will continue to evolve